Understanding System Managed Fields understanding-system-managed-fields
You might have noticed that the person detail page has a series of non-editable fields created by Marketo. This data comes from various sources, and there are countless values that could display.
Field Types field-types
Field Name
Definition
Original Source Type
The location a person or website visitor was first discovered (Example: List Import, Web Page Visit)
Original Source Info
Specifics about that location (Example: Name of the list, URL of the web page)
Original Search Engine
If applicable, the search engine that referred the person to the original entry source
Original Search Phrase
If applicable, the search term used that referred the person to the original entry source
Original Referrer
URL that hosted the original entry source
Registration Source Type
The location an activity first became a person (Example: List Import, Web Page Visit)
Registration Source Info
Specifics about that location (Example: Name of the list, URL of the web page)
Anonymous IP
Indicates the IP address of a person
Inferred Company
Marketo's best guess (based on IP) of the person's company
Inferred City
Marketo's best guess (based on IP) of the person's city
Inferred State Region
Marketo's best guess (based on IP) of the person's state or region
Inferred Postal Code
Marketo's best guess (based on IP) of the person's postal code
Inferred Country
Marketo's best guess (based on IP) of the person's country
Inferred Metropolitan Area
Marketo's best guess (based on IP) of the person's metropolitan area
Inferred Phone Area Code
Marketo's best guess (based on IP) of the person's area code
Possible Values for Original and Registration Source Type possible-values-for-original-and-registration-source-type
Below are some possible values and what they mean.
Original Source Type
Definition
Salesforce.com
Person was discovered from the Salesforce sync
Web Page Visits
Person was discovered from a web page
Web Form Fillout
Person was discovered after filling out a form
List Import
Person was discovered from a list import
New Person
Person was manually entered into the database
Web Link Click
Person was discovered after clicking on a link
Sales Email
Person was sent an email via Sales Insight Email Add-In
Person
Person was synced over from Salesforce as a person
Contact
Person was synced over from Webhook as a contact
Munchkin API
Person was discovered by the Marketo Engage Munchkin API
Social App
Person was discovered by a social widget
Web Service API
Person was discovered by a web service API
Event Partner
Person was discovered through a synced webinar service
Associate Lead
Person that was merged via Associate Lead API call
Registration Source Type
Definition
List Import
Became a person through a list import
Salesforce.com
Became a person through Salesforce sync
Web Form Fillout
Became a person after filling out a form
Sales Email
Person was sent an email via Sales Insight Email Add-In
Web Service API
Person was created via SOAP/REST API
New Person
Person was manually entered into the database
Munchkin API
Became a person through Marketo's Munchkin API
Social App
Became a person through a social widget
Event Partner
Became a person through a linked webinar service
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