Create a Custom Field in Marketo
- Topics:
- Field Management
If you need a new custom field in Marketo Engage to store/capture data, here’s how to create one.
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Go to the Admin area.
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Click Field Management.
TIP
If you want the fields to be kept in sync with your CRM, create them in the CRM and they will automatically be created in Marketo. -
Click New Custom Field.
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Choose the Object.
NOTE
While you are not able to select the Company object yourself, you can request it by contacting Marketo Support. -
Choose the field Type. This will change how it’s rendered in Smart Lists and forms in Marketo.
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Check out the Custom Field Types Glossary. -
Enter the Name as you want it to appear in Marketo (the API Name is automatically generated). Choose carefully, as it cannot be renamed after saving. Click Create when done.
You can now use this custom field in forms, flow steps, and Smart Lists!