Sometimes, email bot activity can erroneously inflate your email opens and clicks data. Follow the steps below to fix that.
We use three separate methods to confirm bot activity:
Against email link click and email open activity, new attribtues will be populated with the values below:
Click the Bot Activity tab.
Click the Enable Bot Activity Identification slider to activate.
You can separately choose whether or not to have bot activity logged. If you choose not to, you may see a drop in email opens and clicks as false numbers are filtered out.
OPTIONAL STEP: To disable the feature, simply deselect the slider. If you disable, the data does not reset.
Leverage bot activity data in Smart Lists via “Is Bot Activity” boolean (yes/no) and “Bot Activity Pattern” in the “Clicked Link in Email” and “Open Email” filters, and “Clicks Link in Email” and “Opens Email” triggers.