Sometimes, email bot activity can erroneously inflate your email opens and clicks data. Follow the steps below to fix that.
We use three separate methods to confirm bot activity:
Against email link click and email open activity, new attributes will be populated with the values below:
Click the Bot Activity tab.
Choose to Match with IAB List, Match with Proximity Pattern, or both. Choose whether to log bot activity or filter bot activity.
If you choose Filter Bot Activity, you may see a drop in email opens and clicks as false activities are weeded out.
OPTIONAL STEP: To disable this feature, simply deselect the slider(s). If you disable, the data does not reset.
Leverage bot activity data in Smart Lists via “Is Bot Activity” boolean (yes/no) and “Bot Activity Pattern” in the “Clicked Link in Email” and “Open Email” filters, and “Clicks Link in Email” and “Opens Email” triggers.