Create a Webhook

Last update: 2023-10-16

Use Webhooks to take advantage of third-party web services to send text messages, expand person data, and more.

AVAILABILITY

Not all Marketo Engage users have purchased this functionality. Contact the Adobe Account Team (your Account Manager) for details.

  1. Go to the Admin area.

  2. Click Webhooks.

  3. Click New Webhook.

  4. Name and configure your Webhook.

    NOTE

    This often includes entering your third-party service credentials as a URL parameter, or in the POST template.

    • URL: Enter the URL you use in your request to the web service. To insert a token, such as the person’s email address ({{lead.Email Address}}), in your request, click Insert Token.

    • Template: If you wish to transmit information in the body of the request, enter via the payload template. Templates permitted for the following request types: POST, DELETE, PATCH, or PUT. You may use data formats such as JSON or XML. To insert a token in your template, click Insert Token.

    • Request Token Encoding: If the token values include special characters (such as an ampersand, ‘&’), indicate the format of your request (JSON or Form/Url).

    • Response type: Select the format of the response you receive from the service (JSON or XML).

    • Request Type: Select the HTTP method to use (DELETE, GET, PATCH, POST, PUT).

  5. Click Create.

NOTE

Learn more in the Webhooks deep dive.

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