If you’re using the Adobe Experience Platform Segmentation Service to create your segments, you can leverage them in Journey Orchestration. Thanks to a dedicated event activity, you can make individuals enter or move forward in a journey based on Adobe Experience Platform segment entrances and exits. This also allows you to build complex conditions in your journeys using the simple or advanced expression editor.
Let’s say you have a “silver customer” segment. With this activity, you can make all new silver customers enter a journey and send them a series of personalized messages. You can alsdo easily build conditions based on this segment.
Here are the possibilities Journey Orchestration offer you with segments: