Get started with Live Report

Use the Live report to measure and visualize in real-time the impact and performances of your journeys and your messages in a built-in dashboard.
Data are available in the Live report as soon as your delivery is sent or your journey is executed from the Last 24hrs tab.

  • If you want to target a journey in the context of a journey, from the Journeys menu, access your journey and click the View report button.

  • If you want to target a campaign, from the Campaigns menu, access your campaign and click the Reports button.

  • If you want to switch from the Global report to the Live report for your delivery, click Last 24hrs from the tab switcher.

For a detailed list of every metric available in Adobe Journey Optimizer, refer to this page.

Customize dashboard

Each reporting dashboard can be modified by resizing or removing widgets. Changing the widgets only impacts the current user’s dashboard. Other users will see their own dashboards or the ones set by default.

  1. Choose if you want to exclude test events from your reports with the toggle bar. For more information on test events, refer to this page.

    Note that the Exclude test events option is only available for Journey reports.

  2. To resize or remove widgets, click Modify.

  3. Adjust the widgets size by dragging its bottom-right corner.

  4. Click Remove to remove any widget you don’t need.

  5. Once you are satisfied with the display order and the size of your widgets, click Save.

Your dashboard is now saved. Your different changes will be reapplied for a later use of your live reports. If needed, use the Reset option to restore the default widgets and widgets’ order.

List of components

The tables below give you the list of metrics used in reports and their definitions depending on the delivery type.

Journey metrics

Metric
 Definition
Actions successfully executed
 Total number of Actions successfully executed for a journey.
Entered profiles
 Total number of individuals who reached the entry event of the journey.
Error in action
 Total number of errors that occurred for Actions.
Exited profiles
 Total number of individuals who exited the journey.
Failed individual journey
 Total number of individual journeys that were not successfully executed.

Email and SMS metrics

Metric
 Definition
Bounces
 Total of errors cumulated during delivery and automatic return processing.
Bounce Rate
 Percentage of emails that bounced compared to emails sent.
Clicks
 Number of times a content was clicked in an email.
Delivered
Number of messages successfully sent.
Delivery Rate
 Percentage of messages successfully sent.
Errors
 Total number of errors that occurred during a delivery preventing it from being sent to profiles.
Error Rate
 Percentage of errors that occurred during a delivery preventing it from being sent compared to emails sent.
Excluded
 Number of profiles which have been excluded by Adobe Journey Optimizer.
Hard bounce
 The total number of permanent errors, such as a wrong email address. This involves an error message that explicitly states that the address is invalid, such as Unknown user.
Ignored
 The total number of temporary, such as Out of office, or a technical error, for example if the sender type is postmaster.
Offer click rate
 Percentage of users who interacted with the offer.
Offer impression rate
 Percentage of opened offers compared to the number of sent offers.
Offer name
 Name of the offer added in the delivery. For more information on placement, refer to this page.
Offer sent
 Total number of sends for the offer.
Opens
 Number of times the message was opened.
Open Rate
 Total number of opened emails compared to the number of delivered emails.
Placement name
 Name of your placement used to display your offer. For more information on placement, refer to this page.
Retries
 Number of emails in the queue for retries.
Sent
 Total number of sends for the delivery.
Soft bounce
 Total number of temporary errors, such as a full inbox.
Spam complaints
 Number of times a message was declared as spam or junk.
Targeted
 Total number of messages processed during the delivery analysis.
Unique Clicks
 Number of recipients who clicked on a content in an email.
Unique Click Rate
 Percentage of users who interacted with the delivery.
Unique Opens
 Number of recipients who opened the delivery.
Unsubscriptions
 Number of clicks on the unsubscription link.

Landing page metrics

Metric
 Definition
Bounces
 Number of persons who didn't interact with the landing page and didn't complete the action of subscribing.
Bounce rate
 Number of persons who didn't interact with the landing page and didn't complete the action of subscribing.
Clicks
 Number of times a content was clicked on in the landing page.
Click rate
 Percentage of clicks in the landing page.
Conversion
 Number of persons who interacted with the landing page, e.g. subscribed to a form.
Conversion rate
 Number of persons who interacted with the landing page, e.g. subscribed to a form.
Journey(s)
 Number of visits to your landing page coming from a journey.
Other sources
 Number of visits to your landing page coming from an external source instead of a journey.
Total visits
 Total number of visits to your landing page coming from journeys and external sources, including multiple visits of one recipient.
Unique visitors
 Number of persons who visited your landing page, multiple visits of one recipient are not taken into account.
Visits
 Number of visits to your landing page, including multiple visits of one recipient.

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