Get started with Global Report

NOTE

If custom queries are made through APIs when using Query service, please expect some delay for your reports.

Use the Global report to measure the impact of your journeys and deliveries over a selected time period.

  • If you want to target a journey or deliveries in the context of a journey, from the Journeys menu, access your journey and click the View report button. You can then find the Journey, Email, SMS and Push global reports.

  • If you want to target a campaign, from the Campaigns menu, access your campaign and click the Reports button.

  • If you want to switch from the Live report to the Global report for your delivery, click All time from the tab switcher.

For a detailed list of every metric available in Adobe Journey Optimizer, refer to this page

Customize dashboard

Each reporting dashboard can be modified by changing the time period and resizing or removing widgets. Changing the widgets only impacts the current user’s dashboard. Other users will see their own dashboards or the ones set by default.

  1. From your Global report, select a Start and End time to target specific data.

  2. Choose if you want to exclude test events from your reports with the toggle bar. For more information on test events, refer to this page.

    Note that the Exclude test events option is only available for Journey reports.

  3. Click Modify to start customizing your dashboard.

  4. Adjust the widgets size by dragging its bottom-right corner.

  5. Click Remove to remove any widget you don’t need.

  6. Once you are satisfied with the display order and the size of your widgets, click Save.

Your dashboard is now saved. Your different changes will be reapplied for a later use of your live reports. If needed, use the Reset option to restore the default widgets and widgets’ order.

List of components

The tables below give you the list of metrics used in reports and their definitions depending on the delivery type.

Journey metrics

Metric
Definition
Actions successfully executed
Total number of Actions successfully executed for a journey.
Entered profiles
Total number of individuals who reached the entry event of the journey.
Error in action
Total number of errors that occurred for Actions.
Exited profiles
Total number of individuals who exited the journey.
Failed individual journey
Total number of individual journeys that were not successfully executed.

Email and SMS metrics

Metric
Definition
Bounces
Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
Bounce Rate
Percentage of emails that bounced compared to emails sent.
Clicks
Number of times a content was clicked in an email.
Delivered
Number of messages successfully sent, in relation to the total number of sent messages.
Delivery Rate
Percentage of messages successfully sent.
Errors
Total number of errors that occurred during a delivery preventing it from being sent to profiles.
Error Rate
Percentage of errors that occurred during a delivery preventing it from being sent compared to emails sent.
Excluded
Number of profiles which have been excluded by Adobe Journey Optimizer.
Hard bounce
The total number of permanent errors, such as a wrong email address. This involves an error message that explicitly states that the address is invalid, such as Unknown user.
Ignored
The total number of temporary, such as Out of office, or a technical error, for example if the sender type is postmaster.
Offer click rate
Percentage of users who interacted with the offer.
Offer impression rate
Percentage of opened offers compared to the number of sent offers.
Offer name
Name of the offer added in the delivery. For more information on placement, refer to this page.
Offer sent
Total number of sends for the offer.
Opens
Number of times the message was opened.
Open Rate
Total number of opened emails compared to the number of delivered emails.
Placement name
Name of your placement used to display your offer. For more information on placement, refer to this page.
Retries
Number of emails in the queue for retries.
Sent
Total number of sends for the delivery.
Soft bounce
Total number of temporary errors, such as a full inbox.
Spam complaints
Number of times a message was declared as spam or junk.
Targeted
Total number of messages processed during the delivery analysis.
Unique Clicks
Number of recipients who clicked on a content in an email.
Unique Click Rate
Percentage of users who interacted with the delivery.
Unique Opens
Number of recipients who opened the delivery.
Unsubscriptions
Number of clicks on the unsubscription link.

Push notification metrics

Metric
Definition
Actions
Total number of actions on the push notification delivered, e.g. button click or dismissal.
Bounces
Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
Bounce Rate
Percentage of push notifications that bounced compared to push notifications sent.
Delivered
Number of messages successfully sent, in relation to the total number of sent messages.
Delivery rate
Percentage of push notifications successfully sent.
Engagements
Total number of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.
Engagement Rate
Percentage of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.
Errors
Total number of errors that occurred during a delivery preventing it from being sent to profiles.
Error Rate
Percentage of errors that occurred during a delivery preventing it from being sent compared to push notifications sent.
Excluded
Number of profiles which have been excluded by Adobe Journey Optimizer.
Opens
Total number of push notifications delivered to the device and clicked on by users thus opening the app. This is similar to the Push Click except a Push Open will not be triggered if the notification was dismissed.
Open rate
Percentage of opened push notifications.
Sent
Total number of sends for the delivery.
Targeted
Total number of push messages processed during the delivery analysis.

Landing page metrics

Metric
Definition
Bounces
Number of persons who didn't interact with the landing page and didn't complete the action of subscribing.
Bounce rate
Number of persons who didn't interact with the landing page and didn't complete the action of subscribing, in relation to the total number of visits.
Clicks
Number of times a content was clicked on in the landing page.
Click rate
Percentage of clicks in the landing page.
Conversion
Number of persons who interacted with the landing page, e.g. subscribed to a form.
Conversion rate
Number of persons who interacted with the landing page, e.g. subscribed to a form, in relation to the total number of visits.
Journey(s)
Number of visits to your landing page coming from a journey.
Other sources
Number of visits to your landing page coming from an external source instead of a journey.
Total visits
Total number of visits to your landing page coming from journeys and external sources, including multiple visits of one recipient.
Unique visitors
Number of persons who visited your landing page, multiple visits of one recipient are not taken into account.
Visits
Number of visits to your landing page, including multiple visits of one recipient.

Push notification metrics

Metric
Definition
Actions
Total number of actions on the push notification delivered, e.g. button click or dismissal.
Bounces
Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
Bounce Rate
Percentage of push notifications that bounced compared to push notifications sent.
Delivered
Number of messages successfully sent, in relation to the total number of sent messages.
Delivery rate
Percentage of push notifications successfully sent.
Engagements
Total number of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.
Engagement Rate
Percentage of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.
Errors
Total number of errors that occurred during a delivery preventing it from being sent to profiles.
Error Rate
Percentage of errors that occurred during a delivery preventing it from being sent compared to push notifications sent.
Excluded
Number of profiles which have been excluded by Adobe Journey Optimizer.
Opens
Total number of push notifications delivered to the device and clicked on by users thus opening the app. This is similar to the Push Click except a Push Open will not be triggered if the notification was dismissed.
Open rate
Percentage of opened push notifications.
Sent
Total number of sends for the delivery.
Targeted
Total number of push messages processed during the delivery analysis.

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