A subscription service refers to marketing goods and services provided to customers who have opted in to receive communications on a specific subject/event/interest/etc. on an ongoing basis. In Journey Optimizer, these opted-in customers are gathered into a subscription list.
A subscription service can be:
To create a subscription list, follow the steps below.
To access the subscription lists, select Customer > Subscription list.
Select the Create subscription list button.
Add a title and a description. These fields are mandatory.
Currently you cannot use spacing or enter a name that already exists for another subscription list in the Title field.
You can define a start date and end date.
The list displays all the subscription lists created. You can filter them based on the creation date or modification date, and their status.
The possible statuses are as follows:
Once the subscription list is created, you can use it in a landing page. The profiles who opt in through the landing page form will be added to the list. Learn more
You can also use subscription lists as segments when building journeys and adding personalization.
You can monitor your subscription list impacts through specific reports. Learn more