Journey Optimizer Tutorials
Introduction to Journey Optimizer
- Introduction to Journey Optimizer
- Journey Optimizer Overview Part 1
- Journey Optimizer Overview Part 2
- Key capabilities and the user interface
- Mobile capabilities for marketers
- Mobile capabilities for developers
Campaigns
- Create a campaign
- Create an in-app campaign
- Create a web campaign
- Create content experiments for email campaigns
Journeys
- Overview over the journey canvas
- Introduction to building a journey
- Use case - Transactional journey
- Use case - Business event
- Use case - Read audience
- Use case - Audience qualification
- Create a test profile
- Publish a journey
- Copy a journey to another sandbox
Direct mail channel
- Direct mail channel
Email channel
- Create content with the Email Designer
- Import and author HTML email content
- Preview, proof, and publish
- Content templates
- Manage, author, and use fragments
- Create and use expression fragments
- Configure content experiments for emails
In App channel
- Create an in-app campaign
- Create an in-app message in a journey
- Author an in-app message
- Configure content experiments for in-app messages
Push channel
- Configure and send a push campaign
SMS channel
- Configure, author, and deliver SMS messages
- Inbound keyword support for SMS
Web Channel
- Create a web campaign
- Author a web campaign
- SPA support in the web editor
Profiles, audiences, and subscriptions
- Unified profile and segmentation - overview
- Create segments
- Subscriptions and landing pages
Assets Essentials
Personalize content
- Profile and audience membership-based personalization
- Add offers as personalization
- Use contextual event information for personalization
- Use helper functions for personalization
- Use and manage saved expressions in the personalization library
- Create dynamic content with the condition rule builder
Decision management
- Introduction to decision management
- Demo of the decision management capabilities
- Create placements
- Create rules
- Create tags
- Create personalized offers
- Create AI models
- Create fallback offers
- Create collections
- Create decisions
- Deliver offers with the Decisions API
- Frequency capping
Data Management
- Overview
- Create a schema
- Map identities
- Create datasets and ingest data
- Configure source connectors
- Configure a dataset export destination
- Export datasets to cloud storage locations
Report and monitor
- Live and global reports
- Channel level reports
- Export reports in CSV format
- Use alerts
Configuration
- Configure channels
- Configure journeys
Access Control
- Access management
- Configure attribute-based access control
- Create and manage sandboxes
Privacy
- Mask data in messages
Exercises and challenges
- Configure a training sandbox
- Challenges

Configure content experiments for email campaigns

Learn how to configure content experiments to A/B test and explore email content best drives your business objectives.

Configure content experiments for email campaigns

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