Create a Summer Collection announcement - challenge

Create an audience in Journey Optimizer

• Create an audience in Journey Optimizer called Active Customers.

• The segment must include only active Luma customers.

• Active customers are defined as customers who have a tier in Luma’s loyalty program (bronze, silver, gold, or platinum).

In the segment builder, you can see the estimated number of qualified profiles. If you are working with the training sandbox data, you have around 753 qualified profiles out of 1.29 K.

A qualifying profile has been added to the segment:

You can check the profiles that have been added to the segment qualify by navigating to one of in the profiles listed on your segment’s detail view.

On the profile page, check the Attributes tab to confirm that they qualify: The tier should be silver, gold, platinum, or diamond.

You can also check the Segment membership tab: Your segment should be listed.

Segment fields: Attributes > XDM individual Profile > Loyalty > Tier

This is what your segment should look like:

The code should look like this:

stringCompare("equals", loyalty.tier, ["diamond", "gold", "platinum", "silver"], false)

Send the Summer Collection announcement

An agency provided you with four HTML files with the design for the emails:

• SeasonalCollectionEmail.html
• Luma Men’s Collection email
• Luma Women’s Collection email
• Luma - 20 % off Collection email

1. Download the Seasonal Collection email files.

2. Create a journey called Luma - Summer Collection announcement based on the following guidelines:

   1. Send Luma - New Summer Collection Announcement email to the Active Customers segment, holding out 10% of the audience as a control group

      • Message title Luma - Summer Collection Announcement
      • Subject line (recipient’s first name), the new Luma summer collection is here!
      • Use the provided HTML file SeasonalCollectionEmail.html for the email body.

   2. Wait two days then send a follow-up email message with more targeted content:

      • Male customers should receive the Luma Men’s Collection email.

        • Message title: Luma Men’s Collection
        • Subject line: (recipient’s first name), explore Men’s New athletic gear!
        • Email body: MensCollectionEmail.html for the email body.

      • Female customers should receive the Luma Women’s Collection email.

        • Message title: Luma Women’s Collection
        • Subject line: (recipient’s first name), explore Luma’s Women Collection!
        • Email body: WomensCollectionEmail.html

      • Other customers should receive the Luma - 20 % off Collection email.

      • Message title: Luma - 20 % off Collection

      • Subject line: (recipient’s first name), enjoy 20% off sales!

      • Email body: 20OOffCollectionEmail.html

   3. After sending the targeted emails above, wait two days for the email to be opened

   4. If the targeted email is not opened within 2 days, send the Luma - 20 %off Collection email as a final retargeting attempt

Preview the emails

Email Message #1 - Luma - Summer collection announcement

Preview the email:

1. Add a test profile: Louise Petti:

   • Identity namespace: Luma CRM ID
   • Identity value: d1f132f9f9502bba047a6ec86c4b61f9

Result:

• The subject line should read: Louise, the new Luma collection is here!

Email Message #2 - Luma Men’s Collection

Send a proof to yourself:

1. Add a test profile: Stanleigh Stooke:

   • Identity namespace: Luma CRM ID
   • Identity value: 4f34057d9d9e792c28ba18ecae378e98

2. Select the test profile: Stanleigh Stooke.

3. Send a proof to yourself.

Result:
You should receive an email. The subject line should read Stanleigh, explore Men’s New athletic gear! and the email body should match what you have seen in the preview.

Email message #3 - Luma Women’s Collection

Preview the email with the test profile Louise Petti.

• The subject line should read: Louise, explore Luma’s Women Collection!

Email message #4 - Luma 20 % off Collection

Preview the email with the test profile Louise Petti.

• The subject line should read: Louise, enjoy 20% off sales!

Test your journey

Test the journey and have the emails sent to your own account:

1. Put the journey into test mode.

2. Select Single profile at a time.

3. Wait time: Set the timer to 120 seconds (type it into the field).

4. Trigger profile entrance

5. You can test each branch by using one of the following Luma CRM Ids as profile identifiers:

   • Female: Leora Dietsche, Identity value:a8f14eab3b483c2b96171b575ecd90b1
   • Male: Stanleigh Stooke, Identity value: 4f34057d9d9e792c28ba18ecae378e98
   • Gender not specified: Louise Petti, Identity value: d1f132f9f9502bba047a6ec86c4b61f9

6. After you trigger the profile entrance, you should receive the first email. The header should be personalized according to the profile you chose.

7. The journey should continue into the respective branch, and you should receive the related email (for example, if you chose Jenna, you should receive the Luma Women’s Collection email).

8. Open the second email and the journey should end.

9. You can repeat step 4. - 7. for all three profiles to check if your branches are working correctly.

10. To test the time outs, set the wait time to 30 seconds and trigger the entry again.

11. Do not open the emails you receive (do not preview the email (!)) and let the wait time laps.

You should receive the following emails:

• Luma - New Seasonal Collection Announcement

• Depending on which test profile you used, you should receive one of the following emails:

  • Leora: Luma Women’s Collection
  • Stanleigh: Luma Men’s Collection
  • Louise: Luma - 20% Off Collection

• If you did not open the second email: The Luma - 20% Off Collection

This is what your journey should look like:

Condition - Control Group:

Condition - Gender:\