Implement the Experience Cloud Identity Service for Target

Last update: 2021-06-10
  • Created for:
  • Developer

These instructions are for Target customers who want to use the Experience Cloud Identity Service and do not use Dynamic Tag Management (DTM). However, we strongly recommend that you use DTM to implement the ID service. DTM streamlines the implementation workflow and automatically ensures the correct code placement and sequencing.

  • Read the requirements before you begin.
  • Configure and test this code in a development environment before implementing it in production.

Step 1: Get the ID Service code

The ID Service requires the VisitorAPI.js code library. Contact Customer Care to get this code.

Step 2: Add the Visitor.getInstance function to the ID Service code

Part 1: Copy the Visitor.getInstance function below

var visitor = Visitor.getInstance("INSERT-MARKETING-CLOUD-ORGANIZATION ID-HERE");

Part 2: Add function code to the VisitorAPI.js file

Place the Visitor.getInstance function at the end of the file after the code block. Your edited file should look like this:

Version and copyright section

// Visitor API code library section

// Put Visitor.getInstance at the end of the file, after the code library

var visitor = Visitor.getInstance("INSERT-MARKETING-CLOUD-ORGANIZATION ID-HERE");

Step 3: Add your Experience Cloud Organization ID to Visitor.getInstance

In the Visitor.getInstance function, replace INSERT-MARKETING-CLOUD-ORGANIZATION ID-HERE with your Experience Cloud organization ID. If you do not know your organization ID, you can find it on the Experience Cloud administration page. See also, Administration - Core Services. Your edited function could look similar to the example below.

var visitor = Visitor.getInstance("1234567ABC@AdobeOrg");


Do not change the case of the characters in your organization ID. The ID is case-sensitive and must be used exactly as provided.

Step 4: Add Visitor API code to the page

Deploy the VisitorAPI.js file to your site in the <head> tags before the reference to the mbox.js file. The Experience Cloud ID service must execute before the first Target network call is generated. Move this code into production after testing and verification.

Step 5: Test and deploy ID Service code

You can test and deploy as follows.

Test and verify

To test your ID service implementation:

  • Check for the AMCV cookie in the domain where your page is hosted.
  • Verify mboxMCGVID appears in your Target request and that it contains the Experience Cloud ID (MID).

See Cookies and the Experience Cloud Identity Service for information about the AMCV cookie and the MID.


Deploy your code after it passes testing.

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