XDM Business Campaign Details schema field group

XDM Business Campaign Details is a standard schema field group for the XDM Business Campaign class, which captures detailed information about a business campaign.

The structure of the XDM Business Campaign Details field group as it appears in the UI

Property Data type Description
actualCost Currency Represents the real cost of the business campaign.
budgetedCost Currency Represents the budgeted cost of the business campaign.
expectedRevenue Currency Represents the revenue that the business campaign is expected to generate.
parentCampaignKey B2B Source The composite ID for a parent campaign, if applicable.
campaignEndDate DateTime An ISO 8601 timestamp of when the campaign ended, or will end.
campaignProgressionName String The campaign progression name.
campaignStartDate DateTime An ISO 8601 timestamp of when the campaign started, or will start.
campaignStatus String The current status of the campaign.
channelName String The name of the channel associated with this campaign.
expectedResponse String The expected response for the campaign.
integrationPartnerName String The name of the partner that has integrated with this campaign.
isActive Boolean Indicates whether this campaign is active.
isDeleted Boolean Indicates whether this campaign has been deleted in Marketo Engage.

When using the Marketo source connector, any records that are deleted in Marketo are automatically reflected in Real-time Customer Profile. However, records relating to these profiles may still persist in the Data Lake. By setting isDeleted to true, you can use the field to filter out which records have been deleted from your sources when querying the Data Lake.
lastActivityDate DateTime An ISO 8601 timestamp of the last activity associated with the campaign.
timeZone String The timezone that the campaign operates in.
timeZoneDelivery String The delivery timezone that the campaign operates in.
timeZoneName String The name of the timezone that the campaign operates in.
webinarHistorySyncDate DateTime An ISO 8601 timestamp of the last webinar history sync for this campaign.
webinarHistorySyncStatus String The status of the webinar history sync for this campaign.
webinarSessionDescription String A description of the webinar session associated with this campaign.
webinarSessionName String A name of the webinar session associated with this campaign.

For more details on the field group, refer to the public XDM repository.

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