Marketo Engage 字段映射

下表包含九个 Marketo 数据集及其对应的体验数据模型(XDM)字段。

小贴士

全部 Marketo 数据集除外 Activities 现在支持 isDeleted. 您的现有数据流将自动包含 isDeleted，但将仅为新摄取的数据摄取标记。 如果要将标记应用于所有历史数据，则必须停止现有数据流并使用新映射重新创建它们。 请注意，如果您删除 isDeleted，则您将无法再访问该功能。 自动填充映射后，必须保留该映射。

活动

的 Marketo 源现在支持其他标准活动。 要使用标准活动，您必须使用 模式自动生成实用程序 因为如果您 activities 数据流在不更新架构的情况下，映射模板将失败，因为架构中不存在新的目标字段。 如果选择不更新架构，您仍然可以创建新数据流并关闭任何错误。 但是，任何新字段或更新字段将不会摄取到平台中。

请参阅 XDM体验事件类 有关XDM类和XDM字段组的详细信息。

源数据集 XDM目标字段 注释
_id _id
"Marketo" personKey.sourceType
"${MUNCHKIN_ID}" personKey.sourceInstanceID 的值 "${MUNCHKIN_ID}" 将被自动替换。
personID personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo") personKey.sourceKey 主要标识. 的值 "${MUNCHKIN_ID}" 将被自动替换。
eventType eventType
producedBy producedBy
timestamp timestamp
web.webPageDetails.URL web.webPageDetails.URL
environment.browserDetails.userAgent environment.browserDetails.userAgent
environment.ipV4 environment.ipV4
search.keywords search.keywords
search.searchEngine search.searchEngine
web.webPageDetails.webPageID web.webPageDetails.webPageID
web.webPageDetails.name web.webPageDetails.name
web.webPageDetails.isPersonalizedURL web.webPageDetails.isPersonalizedURL
web.webPageDetails.queryParameters web.webPageDetails.queryParameters
web.webReferrer.URL web.webReferrer.URL
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null) listOperations.listKey
opportunityEvent.isPrimary opportunityEvent.isPrimary
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null) opportunityEvent.opportunityKey
opportunityEvent.role opportunityEvent.role
leadOperation.newLead.createdDate leadOperation.newLead.createdDate
leadOperation.newLead.formName leadOperation.newLead.formName
leadOperation.newLead.leadSource leadOperation.newLead.leadSource
leadOperation.newLead.listName leadOperation.newLead.listName
leadOperation.newLead.sfdcType leadOperation.newLead.sfdcType
leadOperation.newLead.sourceType leadOperation.newLead.sourceType
leadOperation.convertLead.assignTo leadOperation.convertLead.assignTo
leadOperation.convertLead.convertedStatus leadOperation.convertLead.convertedStatus
leadOperation.convertLead.isSentNotificationEmail leadOperation.convertLead.isSentNotificationEmail
directMarketing.mailingID directMarketing.mailingID
directMarketing.mailingName directMarketing.mailingName
directMarketing.testVariantName directMarketing.testVariantName
directMarketing.testVariantID directMarketing.testVariantID
directMarketing.emailBouncedCode directMarketing.emailBouncedCode
directMarketing.emailBouncedDetails directMarketing.emailBouncedDetails
directMarketing.email directMarketing.email
device.isMobileDevice device.isMobileDevice
device.model device.model
environment.operatingSystem environment.operatingSystem
directMarketing.linkURL directMarketing.linkURL
web.webInteraction.linkID web.webInteraction.linkID
web.fillOutForm.webFormID web.fillOutForm.webFormID
web.fillOutForm.webFormName web.fillOutForm.webFormName
web.webInteraction.linkURL web.webInteraction.linkURL
leadOperation.changeScore.changeValue leadOperation.changeScore.changeValue
leadOperation.changeScore.newValue leadOperation.changeScore.newValue
leadOperation.changeScore.oldValue leadOperation.changeScore.oldValue
leadOperation.changeScore.priority leadOperation.changeScore.priority
leadOperation.changeScore.reason leadOperation.changeScore.reason
leadOperation.changeScore.relativeScore leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeUrgency leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.scoreAttributeID leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeName leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.urgency leadOperation.changeScore.urgency
json_to_object(${opportunityEvent\.dataValueChanges}) opportunityEvent.dataValueChanges
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.campaignProgression.campaignKey
leadOperation.campaignProgression.campaignID leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.isAcquiredBy leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isSuccessful leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.newStatusID leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusName leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.oldStatusID leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusName leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.reason leadOperation.campaignProgression.reason
leadOperation.interestingMoment.date leadOperation.interestingMoment.date
leadOperation.interestingMoment.description leadOperation.interestingMoment.description
leadOperation.interestingMoment.source leadOperation.interestingMoment.source
leadOperation.interestingMoment.type leadOperation.interestingMoment.type
iif(${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != null && ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" leadOperation.callWebhook.webhookKey
leadOperation.callWebhook.webhookName leadOperation.callWebhook.webhookName
leadOperation.callWebhook.responseCode leadOperation.callWebhook.responseCode
iif(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)" leadOperation.changeCampaignCadence.campaignKey
leadOperation.changeCampaignCadence.newCadence leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.previousCadence leadOperation.changeCampaignCadence.previousCadence
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.addToCampaign.campaignKey
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.addToCampaign.streamKey
leadOperation.addToCampaign.streamName leadOperation.addToCampaign.streamName
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.campaignKey
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.newStreamKey
leadOperation.changeCampaignStream.newStreamName leadOperation.changeCampaignStream.newStreamName
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeCampaignStream.previousStreamKey
leadOperation.changeCampaignStream.previousStreamName leadOperation.changeCampaignStream.previousStreamName
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeRevenueStage.modelKey
leadOperation.changeRevenueStage.modelName leadOperation.changeRevenueStage.modelName
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.changeRevenueStage.newStageKey
leadOperation.changeRevenueStage.newStageName leadOperation.changeRevenueStage.newStageName
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null) leadOperation.changeRevenueStage.previousStageKey
leadOperation.changeRevenueStage.previousStageName leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.reason leadOperation.changeRevenueStage.reason
iif(${leadOperation\.mergeLeads\.sourceIDs} != null && ${leadOperation\.mergeLeads\.sourceIDs} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.mergeLeads\.sourceIDs}, "sourceKey", concat(${leadOperation\.mergeLeads\.sourceIDs},"@${MUNCHKIN_ID}.Marketo")), null) leadOperation.mergeLeads.sourceKeys
leadOperation.mergeLeads.targetUpdated leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.mergedInCRM leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergeSource leadOperation.mergeLeads.mergeSource
iif(${directMarketing\\.emailSent\\.mailingID} != null && ${directMarketing\\.emailSent\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.emailSent\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.emailSent\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)" directMarketing.emailSent.mailingKey
directMarketing.emailSent.mailingName directMarketing.emailSent.mailingName
directMarketing.emailSent.testVariantID directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantName directMarketing.emailSent.testVariantName
directMarketing.emailSent.automationRunID directMarketing.emailSent.automationRunID

项目

阅读 XDM Business Campaign概述 以了解有关XDM类的更多信息。 有关XDM字段组的更多信息，请阅读 Business Campaign详细信息架构字段组 的双曲余切值。

源数据集 XDM目标字段 注释
"Marketo" campaignKey.sourceType
"${MUNCHKIN_ID}" campaignKey.sourceInstanceID 的值 "${MUNCHKIN_ID}" 将被自动替换。
id campaignKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") campaignKey.sourceKey 主要标识. 的值 "${MUNCHKIN_ID}" 将被自动替换。
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey 的 extSourceSystemAudit.externalKey 是次标识。 的值 {CRM_ORG_ID} 和 {CRM_TYPE} 将被自动替换。
name campaignName
description campaignDescription
type campaignType
status campaignStatus
channel channelName
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
cost actualCost.amount
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null) parentCampaignKey
integrationPartner integrationPartnerName
webinarSessionName webinarSessionName
webinarSessionDescription webinarSessionDescription
webinarHistorySyncStatus webinarHistorySyncStatus
webinarHistorySyncDate webinarHistorySyncDate
startDate campaignStartDate
endDate campaignEndDate
marketoIsDeleted isDeleted

方案成员资格

阅读 XDM Business Campaign成员概述 以了解有关XDM类的更多信息。 有关XDM字段组的更多信息，请阅读 XDM Business Campaign成员详细信息架构字段组 的双曲余切值。

源数据集 XDM目标字段 注释
"Marketo" campaignMemberKey.sourceType
"${MUNCHKIN_ID}" campaignMemberKey.sourceInstanceID 的值 "${MUNCHKIN_ID}" 将被自动替换。
id campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") campaignMemberKey.sourceKey 主要标识. 的值 "${MUNCHKIN_ID}" 将被自动替换。
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null) campaignKey 关系
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) personKey 关系
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null) acquiredByCampaignKey
reachedSuccess hasReachedSuccess
isExhausted isExhausted
statusName memberStatus
statusReason memberStatusReason
membershipDate membershipDate
nurtureCadence nurtureCadence
trackName nurtureTrackName
webinarUrl webinarConfirmationUrl
registrationCode webinarRegistrationID
reachedSuccessDate reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey 的 extSourceSystemAudit.externalKey 是次标识。 的值 {CRM_ORG_ID} 和 {CRM_TYPE} 将被自动替换。
sfdc.lastStatus lastStatus
sfdc.hasResponded hasResponded
sfdc.firstRespondedDate firstRespondedDate
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

公司

阅读 XDM业务帐户概述 以了解有关XDM类的更多信息。

源数据集 XDM目标字段 注释
"Marketo" accountKey.sourceType
"${MUNCHKIN_ID}" accountKey.sourceInstanceID 的值 "${MUNCHKIN_ID}" 将被自动替换。
concat(id, ".mkto_org") accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo") accountKey.sourceKey 主要标识. 的值 "${MUNCHKIN_ID}" 将被自动替换。
  • iif(mktoCdpExternalId != null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(msftCdpExternalId != null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 extSourceSystemAudit.externalKey 的 extSourceSystemAudit.externalKey 是次标识。 的值 {CRM_ORG_ID} 和 {CRM_TYPE} 将被自动替换。
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
billingCity accountBillingAddress.city
billingCountry accountBillingAddress.country
billingPostalCode accountBillingAddress.postalCode
billingState accountBillingAddress.state
billingStreet accountBillingAddress.street1
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
numberOfEmployees accountOrganization.numberOfEmployees
website accountOrganization.website
mainPhone accountPhone.number
company accountName
companyNotes accountDescription
site accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountParentKey
marketoIsDeleted isDeleted

静态列表

阅读 XDM业务营销列表概述 以了解有关XDM类的更多信息。

源数据集 XDM目标字段 注释
"Marketo" marketingListKey.sourceType
"${MUNCHKIN_ID}" marketingListKey.sourceInstanceID "${MUNCHKIN_ID}" 将作为“浏览API”的一部分替换。
id marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") marketingListKey.sourceKey 主要标识. 的值 "${MUNCHKIN_ID}" 将被自动替换。
name marketingListName
description marketingListDescription
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

静态列表成员关系

阅读 XDM业务营销列表成员概述 以了解有关XDM类的详细信息。

源数据集 XDM目标字段 注释
"Marketo" marketingListMemberKey.sourceType
"${MUNCHKIN_ID}" marketingListMemberKey.sourceInstanceID 的值 "${MUNCHKIN_ID}" 将被自动替换。
staticListMemberID marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo") marketingListMemberKey.sourceKey 主要标识. 的值 "${MUNCHKIN_ID}" 将被自动替换。
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null) marketingListKey 关系
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null) personKey 关系
createdAt extSourceSystemAudit.createdDate
marketoIsDeleted isDeleted

指定帐户

重要

只有在Marketo的基于帐户的营销(ABM)功能中，才需要命名帐户数据集。 如果您没有使用ABM，则无需为指定帐户设置映射。

阅读 XDM业务帐户概述 以了解有关XDM类的更多信息。

源数据集 XDM目标字段 注释
"Marketo" accountKey.sourceType
"${MUNCHKIN_ID}" accountKey.sourceInstanceID 的值 "${MUNCHKIN_ID}" 将被自动替换。
concat(id, ".mkto_acct") accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo") accountKey.sourceKey 主要标识. 的值 "${MUNCHKIN_ID}" 将被自动替换。
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey 的 extSourceSystemAudit.externalKey 是次标识。 的值 {CRM_ORG_ID} 和 {CRM_TYPE} 将被自动替换。
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
city accountBillingAddress.city
country accountBillingAddress.country
state accountBillingAddress.state
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
logoUrl accountOrganization.logoUrl
numberOfEmployees accountOrganization.numberOfEmployees
name accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null) accountParentKey
sourceType accountSourceType
marketoIsDeleted isDeleted

机会

阅读 XDM业务机会概述 以了解有关XDM类的更多信息。

源数据集 XDM目标字段 注释
"Marketo" opportunityKey.sourceType
"${MUNCHKIN_ID}" opportunityKey.sourceInstanceID 的值 "${MUNCHKIN_ID}" 将被自动替换。
id opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") opportunityKey.sourceKey 主要标识. 的值 "${MUNCHKIN_ID}" 将被自动替换。
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey.sourceKey 次标识。 的值 {CRM_ORG_ID} 和 {CRM_TYPE} 将被自动替换。
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountKey 关系
description opportunityDescription
name opportunityName
stage opportunityStage
type opportunityType
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
expectedRevenue expectedRevenue.amount
amount opportunityAmount.amount
closeDate expectedCloseDate
fiscalQuarter fiscalQuarter
fiscalYear fiscalYear
forecastCategory forecastCategory
forecastCategoryName forecastCategoryName
isClosed isClosed
isWon isWon
quantity opportunityQuantity
probability probabilityPercentage
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) accountKey 此源数据集仅对具有 Salesforce 集成。
lastActivityDate lastActivityDate
leadSource leadSource
nextStep nextStep
marketoIsDeleted isDeleted

机会联系角色

阅读 XDM业务机会人员关系概述 以了解有关XDM类的更多信息。

源数据集 XDM目标字段 注释
"Marketo" opportunityPersonKey.sourceType
"${MUNCHKIN_ID}" opportunityPersonKey.sourceInstanceID 的值 "${MUNCHKIN_ID}" 将被自动替换。
id opportunityPersonKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") opportunityPersonKey.sourceKey 主要标识. 的值 "${MUNCHKIN_ID}" 将作为“浏览API”的一部分替换。
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null) extSourceSystemAudit.externalKey 的 extSourceSystemAudit.externalKey 是次标识。 的值 {CRM_ORG_ID} 和 {CRM_TYPE} 将被自动替换。
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null) opportunityKey 关系
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null) personKey 关系
role personRole
isPrimary isPrimary
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted isDeleted

人员

阅读 XDM个人配置文件概述 以了解有关XDM类的更多信息。 有关XDM字段组的更多信息，请阅读 XDM业务人员详细信息架构字段组 指南和 XDM业务人员组件架构字段组 的双曲余切值。

源数据集 XDM目标字段 注释
"Marketo" b2b.personKey.sourceType
"${MUNCHKIN_ID}" b2b.personKey.sourceInstanceID 的值 "${MUNCHKIN_ID}" 将被自动替换。
id b2b.personKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo") b2b.personKey.sourceKey 主要标识. 的值 "${MUNCHKIN_ID}" 将被自动替换。
iif(unsubscribed == 'true', 'n', 'y' )) consents.marketing.email.val 如果取消订阅，则 true (例如，value = 1)，然后设置 consents.marketing.email.val as(n)。 如果取消订阅，则 false (例如，value = 0)，然后设置 consents.marketing.email.val as null.
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null) consents.marketing.email.reason
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) b2b.accountKey
marketingSuspended b2b.isMarketingSuspended
marketingSuspendedCause b2b.marketingSuspendedCause
leadScore b2b.personScore
leadSource b2b.personSource
leadStatus b2b.personStatus
personType b2b.personType
leadPartitionId b2b.personGroupID
mktoCdpIsConverted b2b.isConverted
mktoCdpConvertedDate b2b.convertedDate
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 extSourceSystemAudit.externalKey 的 extSourceSystemAudit.externalKey 是次标识。
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
title extendedWorkDetails.jobTitle
fax faxPhone.number
mobilePhone mobilePhone.number
firstName person.name.firstName
lastName person.name.lastName
middleName person.name.middleName
salutation person.name.courtesyTitle
dateOfBirth person.birthDate
city workAddress.city
country workAddress.country
postalCode workAddress.postalCode
state workAddress.state
address workAddress.street1
phone workPhone.number
company b2b.companyName
website b2b.companyWebsite
leadScore personComponents.personScore
leadSource personComponents.personSource
leadStatus personComponents.personStatus
personType personComponents.personType
leadPartitionId personComponents.personGroupID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null) personComponents.sourceAccountKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
 personComponents.sourceExternalKey
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null) personComponents.sourcePersonKey
email personComponents.workEmail.address
email workEmail.address
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null) identityMap 这是一个计算字段。
marketoIsDeleted isDeleted
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null) b2b.convertedContactKey 这是一个计算字段。
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null) personComponents.sourceConvertedContactKey 这是一个计算字段。
注意

的 to_object('ECID',arrays_to_objects('id',explode(ecids))) 源字段是一个必须使用 添加计算字段 选项。 请参阅 添加计算字段 以了解更多信息。

后续步骤

通过阅读本文档，您对您的 Marketo 数据集及其对应的XDM字段。 请参阅 创建 Marketo 源连接 完成 Marketo 数据流。

在此页面上