Customer AI, an embedded AI feature in Real-time Customer Data Platform, enables marketers to generate individual level scores for a specific outcome such as conversions or churn.
With the help of influential factors, Customer AI can tell you what a customer is likely to do and why. Additionally, you can benefit from Customer AI predictions and insights to personalize customer experiences by serving the most appropriate offers and messaging. Customer AI can assist with:
Customer AI is located in the Services tab under Adobe services.
In order to get started with Customer AI you need to follow the data preperation tutorial and configure the input schema based on your use case. Next, you will need to configure a Customer AI instance. After configuring an instance, a model is generated where you can view your insights and scores. Using the data generated from your model, you can create segments for data driven activation.
To learn more about Customer AI, start by visiting the Customer AI overview. Additionally, the following video shows how Customer AI enriches customer profiles with AI-based propensities and empowers customer segmentation and targeting efforts.