Last update: Wed May 01 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
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Release date: April 30, 2024
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Use the Adobe Experience Platform glossary to get familiar with terminology used in Real-Time Customer Data Platform and Adobe Experience Platform. If you cannot find a specific term that you are looking for, use the feedback options on the page to request new terms be added to the glossary.
Updates to existing features in Experience Platform:
Adobe Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.
For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the dashboards overview.
Data collection data-collection
Adobe Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations.
New or updated features
Type
Feature
Description
Extensions
Acxiom Anonymous Visitor Insights Tags Extension
Discover where your website visitors are coming from with Acxiom’s Visitor Insights. By utilizing geo IP lookup technology, Acxiom can pinpoint the location of anonymous browsers. Once identified, a search in their organized database yields additional insights that are sent back to the browser. Content creators can thereby tailor their content to match these data points providing a more personalized and engaging experience for visitors, even if they started off as strangers.
Traffic originating from nonhuman entities, such as automated programs, web scrapers, spiders, scripted scanners, can make it more difficult to identify events occuring from human visitors. This type of traffic can negatively affect important business metrics, leading to incorrect traffic reporting. Bot detection allows you to identify events generated by the Web SDK, Mobile SDK and Server API as being generated by known spiders and bots. By configuring bot detection for your datastreams, you can identify specific IP addresses, IP ranges and request headers which you would like to classified as bot events. Identification of bot traffic can provide you with a more accurate measurement of user activity on your site or mobile application.
Mobile SDK
Major version release
New major versions of the Mobile SDK have been released for the following platforms: iOS Mobile Core 5.x and compatible iOS extensions, Android Mobile Core 3.x and compatible Android extensions, React Native Core 6.x and compatible React Native extensions, Flutter Core 4.x and compatible Flutter extensions. These release provide several new features and enhancements including support in the Android SDK for Jetpack Compose, support for Adobe Journey Optimizer code-based experiences, and general availability of the Adobe Journey Optimizer Messaging extension for Flutter. For more detailed release notes see Mobile SDK release notes.
Mobile SDK
Privacy
Due to Apple’s policy update, starting on May 1, 2024, developers must implement new privacy features in order to submit to the App Store. All Adobe customers who use the Mobile SDK will need to upgrade to version 5.x of the SDK if they wish to receive App Store approval after May 1st.
Roku SDK
Roku SDK
The first major version of the Roku SDK has been released with support for the Streaming Media for the Platform Edge Network.
Tags and Event Forwarding
In-product guidance
Experience Platform Tags and Event Forwarding offer a new range of experiences that can help you get started quickly and realize a quick time to value. These experiences include new onboarding screens, in-product tutorials, and tool tips. {width="100" modal="regular"}
Web SDK
Simplified Web SDK adoption for Audience Manager customers
Multiple Web SDK updates now simplify adoption of Web SDK without using Experience Data Model (XDM) for Experience Cloud Solutions, such as Audience Manager, Analytics and Target. Learn more about Audience Manager Web SDK adoption from the following guides:
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated functionality
Functionality
Description
isRequired parameter now available for nested customer data fields in Destination SDK
When configuring a destination in Destination SDK, you can now set nested customer data fields as required. This way, users setting up your destination cannot proceed with their activation flow until they select a value for that field.
Edge segmentation is not a mandatory requirement anymore when setting up an Adobe Target destination with Web SDK
Previously, when configuring an Adobe Target destination with Web SDK, the datastream had to be enabled for personalization and edge segmentation. The requirement that the datastream be enabled for edge segmentation has now been removed. Note that this integration pattern only allows you to benefit from a subset of personalization use cases when using Adobe Target with Real-Time CDP. Read more about the use cases enabled by integration type.
[Beta]{class="badge informative"} Remove multiple audiences and datasets from activation flows
You can now select and remove multiple audiences and datasets from destination activation flows. See the destination details and dataset export documentation for more details.
Use Adobe Experience Platform Identity Service to create a comprehensive view of your customers and their behaviors by bridging identities across devices and systems, allowing you to deliver impactful, personal digital experiences in real time.
Updated features
Feature
Description
Deprecation of the /orgs/{ORG}/ endpoints in the API
You may use the /idnamespace/identities and the /idnamespace/identities/{ID} endpoints to accomplish the same tasks and retrieve either all namespaces in an organization, or a specific namespace in an organization.
Use the monitoring dashboard in the Experience Platform UI to monitor the journey of your data from Sources, Identity Service, Real-Time Customer Profile, Audiences, and Destinations.
Updated features
Feature
Description
Monitoring dashboard expansion
You can now use the monitoring dashboard for different data types based on your business use case. Use the monitoring dashboard to monitor person, account, and prospect data type activities in sources, audiences, and destinations.
Query Service allows you to use standard SQL to query data in Adobe Experience Platform Data Lake. You can join any datasets from the Data Lake and capture the query results as a new dataset for use in reporting, Data Science Workspace, or for ingestion into Real-Time Customer Profile.
Updated features
Feature
Description
Query Quarantine
Automatically isolate failed query executions to prevent disruptions and maintain consistent performance. See the query quarantine documentation for more information.
Cancel query
Take control of query execution and improve your productivity by canceling long-running queries.See the cancel query documentation for more information.
Easily navigate between query templates and scheduled runs for increased productivity. See the documentation on viewing scheduled query runs for more information.
Extended Query Output
Access up to 500 rows of query results within the console for deeper analysis of your data.See the result count documentation for more information.
Legacy Query Editor sunset
As of 30-April-2024 the Enhanced Query Editor has become the default editor for all users. The legacy editor will be deprecated on 30-May-2024 and no longer be available for use. See the Query Editor user guide for more information.
Adobe Experience Platform is built to enrich digital experience applications on a global scale. Companies often run multiple digital experience applications in parallel and need to cater for the development, testing, and deployment of these applications while ensuring operational compliance. To address this need, Experience Platform provides sandboxes that partition a single Platform instance into separate virtual environments to help develop and evolve digital experience applications.
Use sandbox tooling to export all supported object types into a full sandbox package, then import the package across various sandboxes to replicate object configurations.
Segmentation Service allows you to segment data stored in Experience Platform that relates to individuals (such as customers, prospects, users, or organizations) into audiences. You can create audiences through segment definitions or other sources from your Real-Time Customer Profile data. These audiences are centrally configured and maintained on Platform, and are readily accessible by any Adobe solution.
Updated feature
Feature
Description
Audience lifecycle states
Audience lifecycle states have been streamlined to simplify lifecycle management. To learn more about these lifecycle states, read the Segmentation Service FAQ.
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
Use sources in Experience Platform to ingest data from an Adobe application or a third-party data source.
New sources
New sources
Description
[Beta]{class="badge informative"} PathFactory
Use the PathFactory source to integrate your visitor, session, and page view data from PathFactory to Experience Platform. Read the PathFactory overview for information on how to get started.
Support for new authentication types with the Azure Event Hubs source
You can now connect your Event Hubs source to Experience Platform using either Azure Active Directory Authentication or Scoped Azure Active Directory Authentication. Read the guide on connecting Event Hubs to Experience Platform for more information.
Updates to Data Landing Zone credential retrieval
You can now use the right rail in the sources workspace to retrieve your Data Landing Zone credentials. You can also now use the right rail to refresh your credentials. Read the Data Landing Zone UI guide for more information.
