歸因分析

歸因是一種分析性概念，可協助判斷對業務銷售或轉換有貢獻的行銷策略，例如管道、優惠方案和訊息。此概念會評估消費者歷程（客戶與公司互動以實現目標的過程），此歷程會根據客戶接觸點（客戶與您的品牌互動的任何時間）導致購買或贏取。透過歸因分析，行銷人員可評估連結至潛在客戶的管道投資報酬率。

快速入門

本檔案中的SQL範例是常與Adobe Analytics資料搭配使用的查詢。本教學課程需要您實際瞭解下列元件：

報告套裝資料的Adobe Analytics來源聯結器總覽.
Analytics欄位對應檔案提供擷取及對應分析資料以供查詢服務使用的詳細資訊。
Attribution IQ概觀
Adobe Analytics歸因面板指南.

內引數的說明 OVER() 函式位於視窗函式區段. 此 Adobe行銷與商務辭彙表可能也有用。

對於以下每個使用案例，都會提供引數化SQL查詢範例作為範本供您自訂。提供引數到任何您看到的位置 { } 在您想要評估的SQL範例中。

目標

歸因使用案例使用Adobe Analytics資料，協助將客戶動作與成功結果建立關聯。此關聯是瞭解影響客戶體驗的因素的重要部分。歸因分析資料可用於瞭解客戶在客戶歷程中接觸點的重要性。

本檔案包含的查詢範例支援各種使用案例，適用於具有不同到期日設定的首次接觸和上次接觸歸因。本指南說明下列重要概念：

首次接觸和上次接觸歸因。
首次接觸和上次接觸歸因以及到期逾時。
具有到期條件的首次接觸和上次接觸歸因。

歸因查詢引數

下表提供用於首次接觸和上次接觸歸因查詢的引數及其說明的劃分：

參數	說明
`{TIMESTAMP}`	在資料集中找到的時間戳記欄位。
`{CHANNEL_NAME}`	傳回物件的標籤。
`{CHANNEL_VALUE}`	作為查詢目標通道的欄或欄位。
`{EXP_TIMEOUT}`	頻道事件之前的時間視窗（以秒為單位），可供查詢搜尋首次接觸事件。
`{EXP_CONDITION}`	決定管道到期點的條件。
`{EXP_BEFORE}`	表示管道在指定條件之前或之後到期的布林值， `{EXP_CONDITION}`，即符合。這主要是針對工作階段的到期條件啟用，以確保不會從先前的工作階段中選取首次接觸。預設情況下，此值設定為 `false`.

查詢結果欄元件

歸因查詢的結果提供在 first_touch 或 last_touch 欄。這些欄由下列元件組成：

({NAME}, {VALUE}, {TIMESTAMP}, {FRACTION})

參數	說明
`{NAME}`	此 `{CHANNEL_NAME}`，在Azure Data Factory (ADF)中輸入為標籤。
`{VALUE}`	值來自 `{CHANNEL_VALUE}` 這是指定範圍內的最後一次接觸 `{EXP_TIMEOUT}` 間隔
`{TIMESTAMP}`	的時間戳記 Experience Event 上次接觸發生位置
`{FRACTION}`	上次接觸的歸因，以小數點表示。

首次接觸歸因

首次接觸歸因會100%將成功結果的責任歸於消費者遇到的初始管道。此SQL範例用於強調導致後續一系列客戶動作的互動。

以下查詢會傳回首次接觸歸因值，以及目標中管道的詳細資料 Experience Event 資料集。它也會傳回 struct 物件，其中包含每列的首次接觸值、時間戳記和歸因。

注意

Experience CloudID (ECID)也稱為MCID，並將繼續用於名稱空間。

查詢語法

ATTRIBUTION_FIRST_TOUCH({TIMESTAMP}, {CHANNEL_NAME}, {CHANNEL_VALUE}) OVER ({PARTITION} {ORDER} {FRAME})

如需可能需要的引數及其說明的完整清單，請參閱歸因查詢引數區段.

範例查詢

SELECT endUserIds._experience.mcid.id, timestamp, marketing.trackingCode,
    ATTRIBUTION_FIRST_TOUCH(timestamp, 'Paid First', marketing.trackingCode)
      OVER(PARTITION BY endUserIds._experience.mcid.id
           ORDER BY timestamp
           ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW)
      AS first_touch
FROM experience_events
ORDER BY endUserIds._experience.mcid.id, timestamp ASC
LIMIT 10

結果

在下列結果中，初始追蹤程式碼 em:946426 取自 Experience Event 資料集。此追蹤程式碼會歸因於100% (1.0)，因為這是第一次互動。

                 id                 |       timestamp       | trackingCode |                   first_touch
-----------------------------------+-----------------------+--------------+-------------------------------------------------
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2018-12-18 07:06:12.0 | em:946426    | (Paid First,em:946426,2018-12-18 07:06:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2018-12-18 07:07:02.0 | em:946426    | (Paid First,em:946426,2018-12-18 07:06:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2018-12-18 07:07:55.0 |              | (Paid First,em:946426,2018-12-18 07:06:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2018-12-18 07:08:44.0 |              | (Paid First,em:946426,2018-12-18 07:06:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2018-12-23 17:50:10.0 | em:513526    | (Paid First,em:946426,2018-12-18 07:06:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2018-12-23 17:50:43.0 | em:513526    | (Paid First,em:946426,2018-12-18 07:06:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2018-12-23 17:53:02.0 |              | (Paid First,em:946426,2018-12-18 07:06:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2018-12-26 20:37:12.0 | sms:70175    | (Paid First,em:946426,2018-12-18 07:06:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2018-12-26 20:37:57.0 |              | (Paid First,em:946426,2018-12-18 07:06:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2019-01-02 19:41:38.0 | em:526702    | (Paid First,em:946426,2018-12-18 07:06:12.0,1.0)
(10 rows)

結果劃分顯示於 first_touch 欄，請參閱欄元件區段.

上次接觸歸因

上次接觸歸因會100%將成功結果的責任歸於消費者遇到的最後一個管道。此SQL範例用於強調一系列客戶動作中的最終互動。

查詢會傳回上次接觸歸因值，以及目標中管道的詳細資料 Experience Event 資料集。它也會傳回 struct 物件，其中包含每列的上次接觸值、時間戳記和歸因。

查詢語法

ATTRIBUTION_LAST_TOUCH({TIMESTAMP}, {CHANNEL_NAME}, {CHANNEL_VALUE}) OVER ({PARTITION} {ORDER} {FRAME})

範例查詢

SELECT endUserIds._experience.mcid.id, timestamp, marketing.trackingCode,
    ATTRIBUTION_LAST_TOUCH(timestamp, 'trackingCode', marketing.trackingCode)
      OVER(PARTITION BY endUserIds._experience.mcid.id
           ORDER BY timestamp
           ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW)
      AS last_touch
FROM experience_events
ORDER BY endUserIds._experience.mcid.id, timestamp ASC

結果

在下方顯示的結果中，傳回物件中的追蹤程式碼是每個物件中的最後一個互動 Experience Event 記錄。每個程式碼都有100%的歸因(1.0)對客戶動作的責任，因為這是最後一次互動。

                 id                |       timestamp       | trackingCode |                   last_touch
-----------------------------------+-----------------------+--------------+-------------------------------------------------
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2017-12-18 07:06:12.0 | em:946426    | (Paid Last,em:946426,2017-12-18 07:06:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2017-12-18 07:07:02.0 | em:946426    | (Paid Last,em:946426,2017-12-18 07:07:02.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2017-12-18 07:07:55.0 |              | (Paid Last,em:946426,2017-12-18 07:07:02.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2017-12-18 07:08:44.0 |              | (Paid Last,em:946426,2017-12-18 07:07:02.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2017-12-23 17:50:10.0 | em:513526    | (Paid Last,em:513526,2017-12-23 17:50:10.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2017-12-23 17:50:43.0 | em:513526    | (Paid Last,em:513526,2017-12-23 17:50:43.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2017-12-23 17:53:02.0 |              | (Paid Last,em:513526,2017-12-23 17:50:43.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2017-12-26 20:37:12.0 | sms:70175    | (Paid Last,sms:70175,2017-12-26 20:37:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2017-12-26 20:37:57.0 |              | (Paid Last,sms:70175,2017-12-26 20:37:12.0,1.0)
 5D9D1DFBCEEBADF6-4097750903CE64DB | 2018-01-02 19:41:38.0 | em:526702    | (Paid Last,em:526702,2018-01-02 19:41:38.0,1.0)
(10 rows)

結果劃分顯示於 last_touch 欄，請參閱欄元件區段.

具有到期條件的首次接觸歸因

此查詢是用來檢視哪些互動導致一部分中發生的一系列客戶動作。 Experience Event 資料集由您選擇的條件所決定。

查詢會傳回目標中單一管道的首次接觸歸因值和詳細資料 Experience Event 資料集，在條件之後或之前到期。它也會傳回 struct 物件，具有針對所選管道傳回的每一列的首次接觸值、時間戳記和歸因。

查詢語法

ATTRIBUTION_FIRST_TOUCH_EXP_IF(
    {TIMESTAMP}, {CHANNEL_NAME}, {CHANNEL_VALUE}, {EXP_CONDITION}, {EXP_BEFORE})
    OVER ({PARTITION} {ORDER} {FRAME})

如需可能需要的引數及其說明的完整清單，請參閱歸因查詢引數區段.

範例查詢

在以下範例中，購買會被記錄(commerce.purchases.value IS NOT NULL)在結果中顯示的四天（7月15、21、23和29日）的每一天，100%會歸因每天的初始追蹤程式碼(1.0)客戶動作的職責。

SELECT endUserIds._experience.mcid.id, timestamp, marketing.trackingCode,
    ATTRIBUTION_FIRST_TOUCH_EXP_IF(timestamp, 'Paid First', marketing.trackingCode, commerce.purchases.value IS NOT NULL, false)
      OVER(PARTITION BY endUserIds._experience.mcid.id
           ORDER BY timestamp
           ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW)
      AS first_touch
FROM experience_events
ORDER BY endUserIds._experience.mcid.id, timestamp ASC

結果

                 id               |       timestamp       | trackingCode |                   first_touch
----------------------------------+-----------------------+--------------+-------------------------------------------------
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:04:10.0 | em:1024841   | (Paid First,em:1024841,2019-07-15 06:04:10.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:05:05.0 | em:1024841   | (Paid First,em:1024841,2019-07-15 06:04:10.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:05:35.0 |              | (Paid First,em:1024841,2019-07-15 06:04:10.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:08:30.0 |              | (Paid First,em:1024841,2019-07-15 06:04:10.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:45:10.0 | em:483339    | (Paid First,em:483339,2019-07-21 18:45:10.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:50:22.0 | em:483339    | (Paid First,em:483339,2019-07-21 18:45:10.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:56:56.0 |              | (Paid First,em:483339,2019-07-21 18:45:10.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-23 12:25:12.0 | sms:70558    | (Paid First,em:70558,2019-07-23 12:25:12.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-23 12:38:51.0 |              | (Paid First,em:70558,2019-07-23 12:25:12.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-29 21:33:30.0 | em:884210    | (Paid First,em:884210,2019-07-29 21:33:30.0,1.0)
(10 rows)

結果劃分顯示於 first_touch 欄，請參閱欄元件區段.

具有到期逾時的首次接觸歸因

此查詢用於尋找在選定期間內導致成功客戶動作的互動。

以下查詢會傳回目標中單一管道的首次接觸歸因值和詳細資料 Experience Event 指定時段的資料集。查詢傳回 struct 物件，具有針對所選管道傳回的每一列的首次接觸值、時間戳記和歸因。

查詢語法

ATTRIBUTION_FIRST_TOUCH_EXP_IF(
    {TIMESTAMP}, {CHANNEL_NAME}, {CHANNEL_VALUE}, {EXP_CONDITION}, {EXP_BEFORE})
    OVER ({PARTITION} {ORDER} {FRAME})

如需可能需要的引數及其說明的完整清單，請參閱歸因查詢引數區段.

範例查詢

在以下範例中，每個客戶動作傳回的首次接觸是過去七天內最早的互動(expTimeout = 86400 * 7)。

SELECT endUserIds._experience.mcid.id, timestamp, marketing.trackingCode,
    ATTRIBUTION_FIRST_TOUCH_EXP_IF(timestamp, 'Paid First', marketing.trackingCode, commerce.purchases.value IS NOT NULL, false)
      OVER(PARTITION BY endUserIds._experience.mcid.id
           ORDER BY timestamp
           ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW)
      AS first_touch
FROM experience_events
ORDER BY endUserIds._experience.mcid.id, timestamp ASC

結果

                 id                 |       timestamp       | trackingCode |                   first_touch
-----------------------------------+-----------------------+--------------+-------------------------------------------------
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:04:10.0 | em:1024841   | (Paid First,em:1024841,2019-07-15 06:04:10.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:05:05.0 | em:1024841   | (Paid First,em:1024841,2019-07-15 06:04:10.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:05:35.0 |              | (Paid First,em:1024841,2019-07-15 06:04:10.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:08:30.0 |              | (Paid First,em:1024841,2019-07-15 06:04:10.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:45:10.0 | em:483339    | (Paid First,em:483339,2019-07-21 18:45:10.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:50:22.0 | em:483339    | (Paid First,em:483339,2019-07-21 18:45:10.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:56:56.0 |              | (Paid First,em:483339,2019-07-21 18:45:10.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-23 12:25:12.0 | sms:70558    | (Paid First,em:70558,2019-07-23 12:25:12.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-23 12:38:51.0 |              | (Paid First,em:70558,2019-07-23 12:25:12.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-29 21:33:30.0 | em:884210    | (Paid First,em:884210,2019-07-29 21:33:30.0,1.0)
(10 rows)

結果劃分顯示於 first_touch 欄，請參閱欄元件區段.

具有到期條件的最後一次接觸歸因

此查詢是用來尋找一部分中一連串客戶動作的最後互動。 Experience Event 資料集由您選擇的條件所決定。

以下查詢會傳回目標中單一管道的上次接觸歸因值和詳細資料 Experience Event 資料集，在條件之後或之前到期。查詢傳回 struct 物件，具有針對所選管道傳回之每列的上次接觸值、時間戳記和歸因。

查詢語法

ATTRIBUTION_LAST_TOUCH_EXP_IF(
    {TIMESTAMP}, {CHANNEL_NAME}, {CHANNEL_VALUE}, {EXP_CONDITION}, {EXP_BEFORE})
    OVER ({PARTITION} {ORDER} {FRAME})

如需可能需要的引數及其說明的完整清單，請參閱歸因查詢引數區段.

範例查詢

在以下範例中，購買會被記錄(commerce.purchases.value IS NOT NULL)在結果中顯示的四天（7月15日、21日、23日和29日）的每一天，100%會歸因每天的最後一個追蹤代碼(1.0)客戶動作的職責。

SELECT endUserIds._experience.mcid.id, timestamp, marketing.trackingCode,
    ATTRIBUTION_LAST_TOUCH_EXP_IF(timestamp, 'trackingCode', marketing.trackingCode, commerce.purchases.value IS NOT NULL, false)
      OVER(PARTITION BY endUserIds._experience.mcid.id
           ORDER BY timestamp
           ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW)
      AS last_touch
FROM experience_events
ORDER BY endUserIds._experience.mcid.id, timestamp ASC

範例結果

                id                 |       timestamp       | trackingCode |                   last_touch
-----------------------------------+-----------------------+--------------+------------------------------------------------
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:04:10.0 | em:1024841   | (Paid Last,em:550984,2019-07-15 06:08:30.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:05:35.0 | em:1024841   | (Paid Last,em:550984,2019-07-15 06:08:30.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:05:35.0 |              | (Paid Last,em:550984,2019-07-15 06:08:30.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:08:30.0 | em:550984    | (Paid Last,em:550984,2019-07-15 06:08:30.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:45:10.0 | em:483339    | (Paid Last,em:483339,2019-07-21 18:56:56.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:50:22.0 | em:483339    | (Paid Last,em:483339,2019-07-21 18:56:56.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:56:56.0 |              | (Paid Last,em:483339,2019-07-21 18:56:56.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-23 12:25:12.0 | sms:70558    | (Paid Last,em:380097,2019-07-23 12:38:51.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-23 12:38:51.0 | em:380097    | (Paid Last,em:380097,2019-07-23 12:38:51.0,1.0)
7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-29 21:33:30.0 | em:884210    | (Paid Last,em:884210,2019-07-29 21:33:30.0,1.0)
(10 rows)

結果劃分顯示於 last_touch 欄，請參閱欄元件區段.

具有到期逾時的最後一次接觸歸因

此查詢用於尋找所選時間間隔內的上次互動。查詢會傳回目標中單一管道的上次接觸歸因值和詳細資料 Experience Event 指定時段的資料集。查詢傳回 struct 物件，具有針對所選管道傳回之每列的上次接觸值、時間戳記和歸因。

查詢語法

ATTRIBUTION_LAST_TOUCH_EXP_TIMEOUT(
    {TIMESTAMP}, {CHANNEL_NAME}, {CHANNEL_VALUE}, {EXP_TIMEOUT})
    OVER ({PARTITION} {ORDER} {FRAME})

如需可能需要的引數及其說明的完整清單，請參閱歸因查詢引數區段.

範例查詢

在以下範例中，每個客戶動作傳回的最後一次接觸是未來七天內的最後一次互動(expTimeout = 86400 * 7)。

SELECT endUserIds._experience.mcid.id, timestamp, marketing.trackingCode,
    ATTRIBUTION_LAST_TOUCH_EXP_TIMEOUT(timestamp, 'trackingCode', marketing.trackingCode, 86400 * 7)
      OVER(PARTITION BY endUserIds._experience.mcid.id
           ORDER BY timestamp
           ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW)
      AS last_touch
FROM experience_events
ORDER BY endUserIds._experience.mcid.id, timestamp ASC

結果

                id                 |       timestamp       | trackingcode |                   last_touch
-----------------------------------+-----------------------+--------------+-------------------------------------------------
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:04:10.0 | em:1024841   | (Paid Last,em:483339,2019-07-21 18:56:56.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:05:35.0 | em:1024841   | (Paid Last,em:483339,2019-07-21 18:56:56.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:05:35.0 |              | (Paid Last,em:483339,2019-07-21 18:56:56.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-15 06:08:30.0 |              | (Paid Last,em:483339,2019-07-21 18:56:56.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:45:10.0 | em:483339    | (Paid Last,sms:70558,2019-07-23 12:38:51.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:50:22.0 | em:483339    | (Paid Last,sms:70558,2019-07-23 12:38:51.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-21 18:56:56.0 |              | (Paid Last,sms:70558,2019-07-23 12:38:51.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-23 12:25:12.0 | sms:70558    | (Paid Last,em:884210,2019-07-29 21:33:30.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-23 12:38:51.0 |              | (Paid Last,em:884210,2019-07-29 21:33:30.0,1.0)
 7J82HGSSBNELKLD4-4107750913DE65DA | 2019-07-29 21:33:30.0 | em:884210    | (Paid Last,em:884210,2019-07-29 21:33:30.0,1.0)
(10 rows)

結果劃分顯示於 last_touch 欄，請參閱欄元件區段.

歸因分析

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查詢結果欄元件

首次接觸歸因

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具有到期條件的首次接觸歸因

具有到期逾時的首次接觸歸因

具有到期條件的最後一次接觸歸因

具有到期逾時的最後一次接觸歸因

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