Activate audience data to streaming segment export destinations


To activate data, you need the Manage Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.


This article explains the workflow required to activate audience data in Adobe Experience Platform segment streaming destinations.


To activate data to destinations, you must have successfully connected to a destination. If you haven’t done so already, go to the destinations catalog, browse the supported destinations, and configure the destination that you want to use.

Select your destination

  1. Go to Connections > Destinations, and select the Catalog tab.

    Destination Catalog tab

  2. Select Activate segments on the card corresponding to the destination where you want to activate your segments, as shown in the image below.

    Activate buttons

  3. Select the destination connection that you want to use to activate your segments, then select Next.

    Select destination

  4. Move to the next section to select your segments.

Select your segments

Use the check boxes to the left of the segment names to select the segments that you want to activate to the destination, then select Next.

Select segments

Map attributes and identities


This step only applies to some segment streaming destinations. If your destination does not have a Mapping step, skip to Schedule segment export.

Some segment streaming destinations require you to select source attributes or identity namespaces to map as target identities in the destination.

  1. In the Mapping page, select Add new mapping.

    Add new mapping

  2. Select the arrow to the right of the Source field entry.

    Select source field

  3. In the Select source field page, use the Select attributes or the Select identity namespace options to switch between the two categories of available source fields. From the available XDM profile attributes and identity namespaces, select the ones that you want to map to the destination, then choose Select.

    Select source field page

  4. Select the button to the right of the Target field entry.

    Select target field

  5. In the Select target field page, select the target identity namespace that you want to map the source field to, and choose Select.

    Select target field page

  6. To add more mappings, repeat steps 1 to 5.

Apply transformation

When you are mapping unhashed source attributes to target attributes that the destination expects to be hashed (for example: email_lc_sha256 or phone_sha256), check the Apply transformation option to have Adobe Experience Platform automatically hash the source attributes on activation.

Identity mapping

Schedule segment export

By default, the Segment schedule page shows only the newly selected segments that you chose in the current activation flow.

New segments

To see all the segments being activated to your destination, use the filtering option and disable the Show new segments only filter.

All segments

  1. On the Segment schedule page, select each segment, then use the Start date and End date selectors to configure the time interval for sending data to your destination.

    Segment schedule

    • Some destinations require you to select the Origin of audience for each segment, using the drop-down menu underneath the calendar selectors. If your destination does not include this selector, skip this step.

      Mapping ID

    • Some destinations require you to manually map Platform segments to their counterpart in the target destination. To do this, select each segment, then enter the corresponding segment ID from the destination platform in the Mapping ID field. If your destination does not include this field, skip this step.

      Mapping ID

    • Some destinations require you to enter an App ID when activating IDFA or GAID segments. If your destination does not include this field, skip this step.

      App ID

  2. Select Next to go to the Review page.


On the Review page, you can see a summary of your selection. Select Cancel to break up the flow, Back to modify your settings, or Finish to confirm your selection and start sending data to the destination.

Selection summary in the review step.

If your organization purchased Adobe Healthcare Shield or Adobe Privacy & Security Shield, select View applicable consent policies to see which consent policies are applied and how many profiles are included in the activation as a result of them. Read about consent policy evaluation for more information.

Data usage policy checks

In the Review step, Experience Platform also checks for any data usage policy violations. Shown below is an example where a policy is violated. You cannot complete the segment activation workflow until you have resolved the violation. For information on how to resolve policy violations, read about data usage policy violations in the data governance documentation section.

data policy violation

Filter segments

Also in this step you can use the available filters on the page to display only the segments whose schedule or mapping has been updated as part of this workflow. You can also toggle which table columns you want to see.

Screen recording showing the available segment filters in the review step.

If you are satisfied with your selection and no policy violations have been detected, select Finish to confirm your selection and start sending data to the destination.

Verify segment activation

Check the destination monitoring documentation for detailed information on how to monitor the flow of data to your destinations.

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