This article explains the workflow required to activate audience data in Adobe Experience Platform segment streaming destinations.
To activate data to destinations, you must have successfully connected to a destination. If you haven’t done so already, go to the destinations catalog, browse the supported destinations, and configure the destination that you want to use.
Go to Connections > Destinations, and select the Catalog tab.
Select Activate segments on the card corresponding to the destination where you want to activate your segments, as shown in the image below.
Select the destination connection that you want to use to activate your segments, then select Next.
Move to the next section to select your segments.
Use the check boxes to the left of the segment names to select the segments that you want to activate to the destination, then select Next.
This step only applies to some segment streaming destinations. If your destination does not have a Mapping step, skip to Schedule segment export.
Some segment streaming destinations require you to select source attributes or identity namespaces to map as target identities in the destination.
In the Mapping page, select Add new mapping.
Select the arrow to the right of the Source field entry.
In the Select source field page, use the Select attributes or the Select identity namespace options to switch between the two categories of available source fields. From the available XDM profile attributes and identity namespaces, select the ones that you want to map to the destination, then choose Select.
Select the button to the right of the Target field entry.
In the Select target field page, select the target identity namespace that you want to map the source field to, and choose Select.
To add more mappings, repeat steps 1 to 5.
When you are mapping unhashed source attributes to target attributes that the destination expects to be hashed (for example:
phone_sha256), check the Apply transformation option to have Adobe Experience Platform automatically hash the source attributes on activation.
By default, the Segment schedule page shows only the newly selected segments that you chose in the current activation flow.
To see all the segments being activated to your destination, use the filtering option and disable the Show new segments only filter.
On the Segment schedule page, select each segment, then use the Start date and End date selectors to configure the time interval for sending data to your destination.
Some destinations require you to select the Origin of audience for each segment, using the drop-down menu underneath the calendar selectors. If your destination does not include this selector, skip this step.
Some destinations require you to manually map Platform segments to their counterpart in the target destination. To do this, select each segment, then enter the corresponding segment ID from the destination platform in the Mapping ID field. If your destination does not include this field, skip this step.
Some destinations require you to enter an App ID when activating IDFA or GAID segments. If your destination does not include this field, skip this step.
Select Next to go to the Review page.
On the Review page, you can see a summary of your selection. Select Cancel to break up the flow, Back to modify your settings, or Finish to confirm your selection and start sending data to the destination.
In this step, Adobe Experience Platform checks for data usage policy violations. Shown below is an example where a policy is violated. You cannot complete the segment activation workflow until you have resolved the violation. For information on how to resolve policy violations, see Policy enforcement in the data governance documentation section.
If no policy violations have been detected, select Finish to confirm your selection and start sending data to the destination.
Check the destination monitoring documentation for detailed information on how to monitor the flow of data to your destinations.