Marketo Web Personalization extension

Last update: 2023-11-01
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Overview

This extension deploys the script for Marketo’s Web Personalization and ContentAI applications. Marketo Web Personalization uniquely identifies and personalizes content to web visitor characteristics, such as firmographics for anonymous visitors and a broad array of behavioral attributes within the Marketo Engagement Platform for known visitors. Marketo ContentAI contains capabilities for AI-powered recommendations and personalization for web and email campaigns that are unique for B2B customers.

Marketo Web Personalization is a personalization extension in Adobe Experience Platform. For more information about web personalization and ContentAI in Marketo, read Web Personalization Overview.

This destination is a tag extension. For more information about how tag extensions work in Platform, see the tag extensions overview.

Marketo Web Personalization Extension

Prerequisites

This extension is available in the Destinations catalog for all customers who have purchased Platform.

To use this extension, you need access to tags in Adobe Experience Platform. Tags are offered to Adobe Experience Cloud customers as an included, value-add feature. Contact your organization administrator to get access to tags and ask them to grant you the manage_properties permission so you can install extensions.

Install extension

To install the Marketo Web Personalization extension:

In the Platform interface, go to Destinations > Catalog.

Select the extension from the catalog or use the search bar.

Click on the destination to highlight it, then select Configure in the right rail. If the Configure control is greyed out, you are missing the manage_properties permission. See Prerequisites.

Select the property in which you want to install the extension. You also have the option of creating a new property. A property is a collection of rules, data elements, configured extensions, environments, and libraries. Learn about properties in the Properties page section of in the tags documentation.

The workflow walks you through the steps to complete the installation.

You can also install the extension directly in the Data Collection UI. For more information, see the section on adding a new extension in the tags documentation.

How to use the extension

Once you have installed the extension, you can start setting up rules.

You can set up rules for your installed extensions to send event data to the extension destination only in certain situations. For more information about setting up rules for your extensions, see the tags documentation.

Configure, upgrade, and delete extension

You can configure, upgrade, and delete extensions in the Data Collection UI.

TIP

If the extension is already installed on one of your properties, the Platform UI still displays Install for the extension. Kick off the installation workflow as described in Install extension to configure or delete your extension.

To upgrade your extension, see the guide on the extension upgrade process in the tags documentation.

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