Custom personalization connection

Destination changelog

Release month Update type Description
May 2023 Functionality and documentation update As of May 2023, the Custom personalization connection supports attribute-based personalization and is generally available to all customers.

Profile attributes may contain sensitive data. To protect this data, the Custom Personalization destination requires you to use the Edge Network Server API when configuring the destination for attribute-based personalization. All the Server API calls must be made in an authenticated context.

If you are already using Web SDK or Mobile SDK for your integration, you can retrieve attributes via the Server API by adding a server-side integration.

If you do not follow the requirements above, personalization will be based on segment membership only.


This destination provides a way to retrieve segment information from Adobe Experience Platform to external personalization platforms, content management systems, ad servers, and other applications that are running on customer websites.


This integration is powered by the Adobe Experience Platform Web SDK or the Adobe Experience Platform Mobile SDK. You must be using one of these SDKs to use this destination.


Before creating a custom personalization connection, read the guide on how to activate audience data to edge personalization destinations. This guide takes you through the required configuration steps for same-page and next-page personalization use cases, across multiple Experience Platform components.

Export type and frequency

Item Type Notes
Export type Profile request You are requesting all the segments that are mapped in the custom personalization destination for a single profile. Different custom personalization destinations can be set up for different Adobe Data Collection datastreams.
Export frequency Streaming Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on segment evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.

Connect to the destination


To connect to the destination, you need the Manage Destinations access control permission. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters

While setting up this destination, you must provide the following information:

  • Name: Fill in the preferred name for this destination.
  • Description: Enter a description for your destination. For example, you can mention which campaign you are using this destination for. This field is optional.
  • Integration alias: This value is sent to the Experience Platform Web SDK as a JSON object name.
  • Datastream ID: This determines in which Data Collection datastream the segments will be included in the response to the page. The drop-down menu shows only datastreams that have the destination configuration enabled. See Configuring a datastream for more details.

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate segments to this destination


To activate data, you need the Manage Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

Read Activate profiles and segments edge personalization destinations for instructions on activating audience segments to this destination.

Exported data

If you are using Tags in Adobe Experience Platform to deploy the Experience Platform Web SDK, use the send event complete functionality and your custom code action will have an event.destinations variable that you can use to see the exported data.

Here is a sample value for the event.destinations variable:


If you are not using Tags to deploy the Experience Platform Web SDK, use the handling responses from events functionality to see the exported data.

The JSON response from Adobe Experience Platform can be parsed to find the corresponding integration alias of the application you are integrating with Adobe Experience Platform. The segment IDs can be passed into the application’s code as targeting parameters. Below is a sample of what this would look like specific to the destination response.

alloy("sendEvent", {
  "renderDecisions": true,
  "xdm": {
    "commerce": {
      "order": {
        "purchaseID": "a8g784hjq1mnp3",
        "purchaseOrderNumber": "VAU3123",
        "currencyCode": "USD",
        "priceTotal": 999.98
}).then(function(result) {
    if(result.destinations) { // Looking to see if the destination results are there

        // Get the destination with a particular alias
        var personalizationDestinations = result.destinations.filter(x => x.alias == "personalizationAlias")
        if(personalizationDestinations.length > 0) {
             // Code to pass the segment IDs into the system that corresponds to personalizationAlias
        var adServerDestinations = result.destinations.filter(x => x.alias == "adServerAlias")
        if(adServerDestinations.length > 0) {
            // Code to pass the segment ids into the system that corresponds to adServerAlias
  .catch(function(error) {
    // Tracking the event failed.

Example response for Custom Personalization With Attributes

When using Custom Personalization With Attributes, the API response will look similar to the example below.

The difference between Custom Personalization With Attributes and Custom Personalization is the inclusion of the attributes section in the API response.

        "type": "profileLookup",
        "destinationId": "7bb4cb8d-8c2e-4450-871d-b7824f547130",
        "alias": "personalizationAlias",
        "attributes": {
             "countryCode": {
                   "value" : "DE"
             "membershipStatus": {
                   "value" : "PREMIUM"
        "segments": [
                "id": "399eb3e7-3d50-47d3-ad30-a5ad99e8ab77"
                "id": "499eb3e7-3d50-47d3-ad30-a5ad99e8ab77"

Data usage and governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.

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