The Braze destination in Adobe Experience Platform is currently in Beta. The documentation and the functionality are subject to change.
The Braze destination helps you send profile data to Braze.
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between customers and the brands they love.
To send profile data to Braze, you must first connect to the destination.
Note the following details that are specific to the Braze destination:
Keep in mind that sending additional custom attributes to Braze may cause increases in your Braze data point consumption. Please consult with your Braze account manager before sending additional custom attributes.
As a marketer, I want to target users in a mobile engagement destination, with segments built in Adobe Experience Platform. Additionally, I want to deliver personalized experiences to them, based on attributes from their Adobe Experience Platform profiles, as soon as segments and profiles are updated in Adobe Experience Platform.
Profile-based - you are exporting all members of a segment, together with the desired schema fields (for example: email address, phone number, last name) and/or identities, according to your field mapping.
Adobe Experience Platform segments are exported to Braze under the
In Connections > Destinations, select Braze, and select Configure.
If a connection with this destination already exists, you can see an Activate button on the destination card. For more information about the difference between Activate and Configure, refer to the Catalog section of the destination workspace documentation.
In the Account step, you need to provide your Braze account token. This is your Braze API key. You can find detailed instructions on how to obtain your API key here: REST API Key Overview. Enter the token and click Connect to destination.
Click Next. In the Authentication step, you need to enter the Braze connection details:
Click Create destination. Your destination is now created. You can click Save & Exit if you want to activate segments later, or you can select Next to continue the workflow and select segments to activate. In either case, see the next section, Activate Segments, for the rest of the workflow.
See Activate profiles and segments to a destination for information about the segment activation workflow.
To correctly send your audience data from Adobe Experience Platform to the Braze destination, you need to go through the field mapping step.
Mapping consists of creating a link between your Experience Data Model (XDM) schema fields in your Platform account, and their corresponding equivalents from the target destination.
To correctly map your XDM fields to the Braze destination fields, follow these steps:
In the Mapping step, click Add new mapping.
In the Source Field section, click the arrow button next to the empty field.
In the Select source field window, you can choose between two categories of XDM fields:
Choose your source field, then click Select.
In the Target Field section, click the mapping icon to the right of the field.
In the Select target field window, you can choose between three categories of target fields:
lastNameXDM attribute to a custom
Last_Nameattribute in Braze, will create the
Last_Nameattribute in Braze, if it doesn’t already exist, and map the
lastNameXDM attribute to it.
Choose your target field, then click Select.
You should now see your field mapping in the list.
To add more mappings, repeat the previous steps.
Let’s say your XDM profile schema and your Braze instance contain the following attributes and identities:
|XDM Profile Schema||Braze Instance|
The correct mapping would look like this:
To verify if data has been exported successfully to the Braze destination, check your Braze account. Adobe Experience Platform segments are exported to Braze under the
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see Data Governance overview.