The Braze destination helps you send profile data to Braze.
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between customers and the brands they love.
To send profile data to Braze, you must first connect to the destination.
Note the following details that are specific to the Braze destination:
Keep in mind that sending additional custom attributes to Braze may cause increases in your Braze data point consumption. Please consult with your Braze account manager before sending additional custom attributes.
As a marketer, I want to target users in a mobile engagement destination, with segments built in Adobe Experience Platform. Additionally, I want to deliver personalized experiences to them, based on attributes from their Adobe Experience Platform profiles, as soon as segments and profiles are updated in Adobe Experience Platform.
Braze supports the activation of identities described in the table below.
|external_id||Custom Braze identifier that supports mapping of any identity.||You can send any identity to the Braze destination, as long as you map it to the Braze
Profile-based - you are exporting all members of a segment, together with the desired schema fields (for example: email address, phone number, last name) and/or identities, according to your field mapping.
Adobe Experience Platform segments are exported to Braze under the
To connect to this destination, follow the steps described in the destination configuration tutorial.
While setting up this destination, you must provide the following information:
See Activate audience data to streaming segment export destinations for instructions on activating audience segments to this destination.
To correctly send your audience data from Adobe Experience Platform to the Braze destination, you need to go through the field mapping step.
Mapping consists of creating a link between your Experience Data Model (XDM) schema fields in your Platform account, and their corresponding equivalents from the target destination.
To correctly map your XDM fields to the Braze destination fields, follow these steps:
In the Mapping step, click Add new mapping.
In the Source Field section, click the arrow button next to the empty field.
In the Select source field window, you can choose between two categories of XDM fields:
Choose your source field, then click Select.
In the Target Field section, click the mapping icon to the right of the field.
In the Select target field window, you can choose between two categories of target fields:
lastNameXDM attribute to a custom
Last_Nameattribute in Braze, will create the
Last_Nameattribute in Braze, if it doesn’t already exist, and map the
lastNameXDM attribute to it.
Choose your target field, then click Select.
You should now see your field mapping in the list.
To add more mappings, repeat the previous steps.
Let’s say your XDM profile schema and your Braze instance contain the following attributes and identities:
|XDM Profile Schema||Braze Instance|
The correct mapping would look like this:
To verify if data has been exported successfully to the Braze destination, check your Braze account. Adobe Experience Platform segments are exported to Braze under the
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see Data Governance overview.