Adobe Campaign connection

Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels. See About Adobe Campaign Classic for more information.

To send segment data to Adobe Campaign, you must first connect the destination in Adobe Experience Platform, and then set up a data import from your storage location into Adobe Campaign.

Export Type

Profile-based - you are exporting all members of a segment, together with the desired schema fields (for example: email address, phone number, last name), as chosen from the select attributes screen of the destination activation workflow.

Connect destination

In Connections > Destinations, select Adobe Campaign, then select Connect destination.

In the Connect destination workflow, select the Connection type for your storage location. For Adobe Campaign, you can select between Amazon S3, SFTP with Password, SFTP with SSH Key, and Azure Blob. Fill in the information below, depending on your connection type, then select Connect.

• For Amazon S3 connections, you must provide your Access Key ID and Secret Access Key.
• For SFTP with Password connections, you must provide Domain, Port, Username, and Password.
• For SFTP with SSH Key connections, you must provide Domain, Port, Username, and SSH Key.
• For Azure Blob connections, you must provide a connection string.

Optionally, you can attach your RSA-formatted public key to add encryption with PGP/GPG to your exported files under the Key section. Note that this public key must be written as a Base64 encoded string.

In Basic Information, fill in the relevant information for your destination, as shown below:

• Name: Pick a relevant name for your destination.
• Description: Enter a description for your destination.
• Bucket Name: For S3 connections. Enter the location of your S3 bucket where Platform will deposit your export data as CSV or tab-delimited files.
• Folder Path: Provide the path in your storage location where Platform will deposit your export data as CSV or tab-delimited files.
• Container: For Blob connections. The container that holds the Blob your folder path is in.
• File Format: CSV or TAB_DELIMITED. Select which file format to export to your storage location.
• Marketing actions: Marketing actions indicate the intent for which data will be exported to the destination. You can select from Adobe-defined marketing actions or you can create your own marketing action. For more information about marketing actions, see the Data Governance in Adobe Experience Platform page. For information about the individual Adobe-defined marketing actions, see the Data usage policies overview.

Click Create after filling in the fields above. Your destination is now connected and you can activate segments to the destination.

Activate segments

See Activate profiles and segments to a destination for information about the segment activation workflow.

Destination attributes

When activating segments to the Adobe Campaign destination, we recommend that you select a unique identifier from your union schema. Select the unique identifier and any other XDM fields that you want to export to the destination. For more information, see Select which schema fields to use as destination attributes in your exported files in email marketing destinations documentation.

Exported data

For Adobe Campaign destinations, Platform creates a tab-delimited .txt or .csv file in the storage location that you provided. For more information about the files, see Email Marketing destinations and Cloud storage destinations in the segment activation tutorial.

Set up data import into Adobe Campaign

After connecting Platform to your Amazon S3 or SFTP storage, you must set up the data import from your storage location into Adobe Campaign. To learn how to accomplish this, refer to Importing data in the Adobe Campaign documentation.