Azure Blob connection

Last update: 2024-01-08
  • Created for:
  • Developer

Destination changelog

With the July 2023 Experience Platform release, the Azure Blob destination provides new functionality, as listed below:


Azure Blob (hereinafter referred to as Blob) is Microsoft’s object storage solution for the cloud. This tutorial provides steps for creating a Blob destination using the Platform user interface.

Connect to your Azure Blob storage through API or UI

Getting started

This tutorial requires a working understanding of the following components of Adobe Experience Platform:

If you already have a valid Blob destination, you may skip the remainder of this document and proceed to the tutorial on activating audiences to your destination.

Supported audiences

This section describes which types of audiences you can export to this destination.

Audience origin Supported Description
Segmentation Service Audiences generated through the Experience Platform Segmentation Service.
Custom uploads Audiences imported into Experience Platform from CSV files.

Export type and frequency

Refer to the table below for information about the destination export type and frequency.

Item Type Notes
Export type Profile-based You are exporting all members of a segment, together with the desired schema fields (for example: email address, phone number, last name), as chosen in the select profile attributes screen of the destination activation workflow.
Export frequency Batch Batch destinations export files to downstream platforms in increments of three, six, eight, twelve, or twenty-four hours. Read more about batch file-based destinations.

Supported file formats

Experience Platform supports the following file format to be exported to Azure Blob:

  • Comma-separated values (CSV): Support for exported data files is currently limited to comma-separated values.

Connect to the destination


To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial. In the destination configuration workflow, fill in the fields listed in the two sections below.

Authenticate to destination

To authenticate to the destination, fill in the required fields and select Connect to destination.

  • Connection string: the connection string is required to access data in your Blob storage. The Blob connection string pattern starts with: DefaultEndpointsProtocol=https;AccountName={ACCOUNT_NAME};AccountKey={ACCOUNT_KEY}.

  • Encryption key: Optionally, you can attach your RSA-formatted public key to add encryption to your exported files. View an example of a correctly formatted encryption key in the image below.

    Image showing an example of a correctly formatted PGP key in the UI

Fill in destination details

To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.

  • Name: Enter a name that will help you identify this destination.
  • Description: Enter a description of this destination.
  • Folder path: Enter the path to the destination folder that will host the exported files.
  • Container: Enter the name of the Azure Blob Storage container to be used by this destination.
  • File type: Select the format Experience Platform should use for the exported files. When selecting the CSV option, you can also configure the file formatting options.
  • Compression format: Select the compression type that Experience Platform should use for the exported files.
  • Include manifest file: Toggle this option on if you’d like the exports to include a manifest JSON file that contains information about the export location, export size, and more. The manifest is named using the format manifest-<<destinationId>>-<<dataflowRunId>>.json. View a sample manifest file. The manifest file includes the following fields:
    • flowRunId: The dataflow run which generated the exported file.
    • scheduledTime: The time in UTC when the file was exported.
    • exportResults.sinkPath: The path in your storage location where the exported file is deposited.
    • The name of the exported file.
    • size: The size of the exported file, in bytes.

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate audiences to this destination


See Activate audience data to batch profile export destinations for instructions on activating audiences to this destination.

Export datasets

This destination supports dataset exports. For complete information on how to set up dataset exports, read the tutorials:

Exported data

For Azure Blob Storage destinations, Platform creates a .csv file in the storage location that you provided. For more information about the files, see Activate audience data to batch profile export destinations in the audience activation tutorial.

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