The Trade Desk connection

Last update: 2024-01-22
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Overview

The Trade Desk destination helps you send profile data to The Trade Desk.

The Trade Desk is a self-service platform for ad buyers to execute retargeting and audience targeted digital campaigns across display, video, and mobile inventory sources.

To send profile data to Trade Desk, you must first connect to the destination.

Use cases

As a marketer, I want to be able to use audiences built off of Trade Desk IDs or device IDs to create retargeting or audience targeted digital campaigns.

Supported identities

The Trade Desk supports the activation of audiences based on the identities shown in the table below. Learn more about identities.

Identity Description
GAID Google Advertising ID
IDFA Apple ID for Advertisers
The Trade Desk ID Advertiser ID in The Trade Desk platform

Supported audiences

This section describes which types of audiences you can export to this destination.

Audience origin Supported Description
Segmentation Service Audiences generated through the Experience Platform Segmentation Service.
Custom uploads Audiences imported into Experience Platform from CSV files.

Export type and frequency

Refer to the table below for information about the destination export type and frequency.

Item Type Notes
Export type Audience export You are exporting all members of an audience to the destination.
Export frequency Streaming Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.

Prerequisites

IMPORTANT

If you are looking to create your first destination with The Trade Desk and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Adobe Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up The Trade Desk integrations in Audience Manager, the ID syncs you had set up carry over to Platform.

Connect to the destination

IMPORTANT

To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters

While setting up this destination, you must provide the following information:

  • Name: A name by which you will recognize this destination in the future.
  • Description: A description that will help you identify this destination in the future.
  • Account ID: Your Trade Desk Account ID.
  • Server Location: Ask your Trade Desk representative which regional server you should use. These are the available regional servers you can choose from:
    • Europe
    • Singapore
    • Tokyo
    • North America East
    • North America West
    • Latin America

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate audiences to this destination

IMPORTANT

See Activate audience data to streaming audience export destinations for instructions on activating audiences to this destination.

In the Audience schedule step, you must manually map your audiences to their corresponding ID or friendly name in the destination platform.

When mapping segments, we recommend you use the Platform audience name or a shorter form of it, for ease of use. However, the audience ID or name in your destination does not need to match the one in your Platform account. Any value you insert in the mapping field will be reflected by the destination.

If you are using multiple device mappings (cookie IDs, IDFA, GAID), make sure to use the same mapping value for all three mappings. The Trade Desk will aggregate all of them into a single segment, with a device-level breakdown.

Segment Mapping ID

Exported data

To verify if data has been exported successfully to The Trade Desk destination, check your Trade Desk account. If activation was successful, audiences are populated in your account.

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