The Trade Desk connection

The Trade Desk destination helps you send profile data to The Trade Desk.

The Trade Desk is a self-service platform for ad buyers to execute retargeting and audience targeted digital campaigns across display, video, and mobile inventory sources.

To send profile data to The Trade Desk, you must first connect to the destination.

Destination specs

Note the following details that are specific to the The Trade Desk destination:

  • You can send the following identities to The Trade Desk destinations: The Trade Desk ID, IDFA, GAID.

Use cases

As a marketer, I want to be able to use segments built off of Trade Desk IDs or device IDs to create retargeting or audience targeted digital campaigns.

Export type

Segment export - you are exporting all members of a segment (audience) to the destination.

Connect to destination

In Connections > Destinations, select The Trade Desk, and select Configure.

Configure The Trade Desk Destination


If a connection with this destination already exists, you can see an Activate button on the destination card. For more information about the difference between Activate and Configure, refer to the Catalog section of the destination workspace documentation.

Activate The Trade Desk Destination

In the Authentication step, you need to enter The Trade Desk connection details:

  • Name: A name by which you will recognize this destination in the future.

  • Description: A description that will help you identify this destination in the future.

  • Account ID: Your Trade Desk Account ID.

  • Server Location: Ask your The Trade Desk representative which regional server you should use. These are the available regional servers you can choose from:

    • Europe
    • Singapore
    • Tokyo
    • North America East
    • North America West
    • Latin America
  • Marketing action: Marketing actions indicate the intent for which data will be exported to the destination. You can select from Adobe-defined marketing actions or you can create your own marketing action. For more information about marketing actions, see the Data Governance in Adobe Experience Platform page. For information about the individual Adobe-defined marketing actions, see the Data usage policies overview.

The Trade Desk Authentication Step

Click Create destination. Your destination is now created. You can click Save & Exit if you want to activate segments later, or you can select Next to continue the workflow and select segments to activate. In either case, see the next section, Activate Segments, for the rest of the workflow.

Activate segments

See Activate profiles and segments to a destination for information about the segment activation workflow.

In the Segment schedule step, you must manually map your segments to their corresponding ID or friendly name in the destination.

When mapping segments, we recommend you use the Platform segment name or a shorter form of it, for ease of use. However, the segment ID or name in your destination does not need to match the one in your Platform account. Any value you insert in the mapping field will be reflected by the destination.

If you are using multiple device mappings (cookie IDs, IDFA, GAID), make sure to use the same mapping value for all three mappings. The Trade Desk will aggregate all of them into a single segment, with a device-level breakdown.

Segment Mapping ID

Exported data

To verify if data has been exported successfully to The Trade Desk destination, check your The Trade Desk account. If activation was successful, audiences are populated in your account.

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