Snapchat Ads are made for every business, no matter the size or industry. Become a part of Snapchatters’ everyday conversations with full-screen, digital ads that inspire action from the people that matter most to your business.
This destination connector and documentation page are created and maintained by the Snap Inc team. For any inquiries or update requests, please contact them directly at firstname.lastname@example.org
This destination allows marketers to import user audiences created in Experience Platform into Snapchat Ads and use them to target their ads.
To use this destination, you must have a Snapchat Ads account. Please refer to this documentation for information about how to create one:
The Snap Inc destination supports the activation of identities described in the table below. Learn more about identities.
All identifiers sent to the Snap Inc destination must be hashed in SHA-256 format. To hash plain text identifiers before sending them to the destination, check the Apply transformation option when mapping target identifiers for the destination.
Unhashed identifiers will not be accepted by the Snap Inc destination and sending them could cause errors.
The Snap Inc destination does not support multiple identities. Please select only one identity.
|SHA-256 hashed email address
|Map email addresses into the target identity field emailAddress.
|SHA-256 hashed phone number
|Map email addresses into the target identity field phoneNumber.
|SHA-256 hashed Google Advertising ID
|Map Google Advertising IDs into the target identity field gaid.
|SHA-256 hashed Apple Advertising ID
|Map Apple Advertising IDs into the target identity field idfa.
Refer to the table below for information about the destination export type and frequency.
|You are exporting all members of an audience with the identifiers (name, phone number, or others) used in the YOURDESTINATION destination.
|Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.
To authenticate to the destination, follow these steps:
After selecting continue, wait until you are redirected back to Adobe Experience Platform.
To configure details for the destination, fill in the required fields and select Next.
Entering an incorrect or invalid Snapchat Ad Account ID will cause audience activation to fail. Please double check that you have entered the proper Ad Account ID.
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Read Activate profiles and audiences to streaming audience export destinations for instructions on activating audiences to this destination.
After activating audiences to the Snap Inc destination, you will be able to see the audiences in the Snap Ads Manager’s Audiences section. To navigate to this section, follow these steps:
Please note that when an Adobe audience is first activated to Snap Inc, you will initially see it as an empty audience. This is because Adobe Experience Platform does not export member data to Snap Inc until it evaluates the audience. For more information about how audiences are evaluated in Experience Platform, please refer to the Segmentation Service overview.
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see the Data Governance overview.