Pinterest Customer List connection

Overview

Create audiences from your customer lists, people who’ve visited your site or people who have already interacted with your content on Pinterest.

IMPORTANT

This destination was built by the Pinterest team. For any inquiries or update requests, please contact them directly at https://help.pinterest.com/en/contact.

Prerequisites

  • The user would need to authenticate with a Pinterest account which has access to the advertiser account they want to add an audience to. Details on sharing advertiser accounts can be found here. Specifically, the user would need the “audience” access levels.
  • Details on customer list identity formats can be found here.

Supported identities

The Pinterest Customer List destination supports the activation of identities described in the table below. Learn more about identities.

In the mapping step of the destination activation workflow, map the desired identities to the target field pinterest_audience. Identities are distinguished and resolved upon data ingestion into Pinterest.

Target Identity Description Considerations
GAID Google Advertising ID Map the GAID source identity namespace to the target identity field pinterest_audience. Identities are distinguished and resolved upon data ingestion into Pinterest.
IDFA Apple ID for Advertisers Map the IDFA source identity namespace to the target identity field pinterest_audience. Identities are distinguished and resolved upon data ingestion into Pinterest.
EMAIL Email addresses (clear text or hashed with the SHA256 algorithm) Both plain text and SHA256 hashed email addresses are supported by Adobe Experience Platform.
Map the Email or Email_LC_SHA256 source identity namespace to the target identity field pinterest_audience.

Export type

Segment Export - you are exporting all members of a segment (audience) with the identifiers (name, phone number, or others) used in the Pinterest Customer List destination.

Use Cases

To help you better understand how and when you should use the Pinterest Customer List destination, here are sample use cases that Adobe Experience Platform customers can solve by using this destination.

Use Case #1

Create audiences from your customer lists, people who’ve visited your site or people who have already interacted with your content on Pinterest.

Connect to destination

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters

While setting up this destination, you must provide the following information:

  • Name: A name by which you will recognize this destination in the future.
  • Description: A description that will help you identify this destination in the future.
  • Account ID: Your Pinterest ad account ID.

Activate segments to this destination

Read Activate profiles and segments to streaming segment export destinations for instructions on activating audience segments to this destination.

Data usage and governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see the Data Governance overview.

Additional resources

Please refer to the the Pinterest Help Center page for additional information.

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