Verizon Media/Yahoo DataX connection

Last update: 2024-01-08
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DataX is an aggregate Verizon Media/Yahoo infrastructure that hosts various components that enable Verizon Media/Yahoo to exchange data with its external partners in a secure, automated and scalable manner.


This destination connector and documentation page are created and maintained by Verizon Media/Yahoo’s DataX team. For any inquiries or update requests, please contact them directly at



This is a unique identifier in Yahoo DataX and it is a mandatory field for setting up data exports to this destination. If you don’t know this ID, contact your Yahoo DataX account manager.

Taxonomy metadata

The Taxonomy resource defines an extension over the Base DataX Metadata structure


  >>(Base DataX Metadata)<<

        "extensions": { "action":
        {string}, "incrementalData":
                "taxonomyId": {string}
                "links": [{
                "rel": "", "title": "Full
                Taxonomy post processing",
                "href": {string}

Read more about Taxonomy Metadata in the DataX developer documentation.

Rate limits and guardrails


When activating more than 100 audiences to Verizon Media/Yahoo DataX, you might receive rate limiting errors from the destination. When activating audiences to this destination, try to activate less than 100 audiences in one activation dataflow. If you need to activate more segments, create a new destination on the same account.

DataX is rate-limited per the quota limits for taxonomy and audience posts outlined in the DataX documentation.

Error Code Error Message Description
429 Too many requests Rate Limit exceeded per hour (Limit: 100) Number of requests allowed in an hour per provider.

Supported identities

Verizon Media supports the activation of identities described in the table below. Learn more about identities.

Target Identity Description Considerations
email_lc_sha256 Email addresses hashed with the SHA256 algorithm Both plain text and SHA256 hashed email addresses are supported by Adobe Experience Platform. When your source field contains unhashed attributes, check the Apply transformation option, to have Platform automatically hash the data on activation.
GAID Google Advertising ID Select the GAID target identity when your source identity is a GAID namespace.
IDFA Apple ID for Advertisers Select the IDFA target identity when your source identity is an IDFA namespace.

Export type and frequency

Refer to the table below for information about the destination export type and frequency.

Item Type Notes
Export type Audience export You are exporting all members of an audience with the identifiers (Email, GAID, IDFA) used in the Verizon Media destination.
Export frequency Streaming Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.

Use Cases

DataX APIs are available for advertisers that want to target a specific audience group keyed off email addresses in Verizon Media (VMG) can quickly create a new audience and push the desired audience group using VMG’s near-real-time API.

Connect to destination


To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

Yahoo DataX destination card in Platform UI

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters

While setting up this destination, you must provide the following information:

  • Name: A name by which you will recognize this destination in the future.
  • Description: A description that will help you identify this destination in the future.
  • MDM ID: This is a unique identifier in Yahoo DataX and it is a mandatory field for setting up data exports to this destination. If you don’t know this ID, contact your Yahoo DataX account manager. With MDM IDs, data can be restricted for use only with a certain set of exclusive users (such as first party data for advertisers).

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate audiences to this destination


Read Activate profiles and audiences to a destination for instructions on activating audiences to destinations.

Data usage and governance

All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, see the Data Governance overview.

Additional resources

For more information, read the Yahoo/Verizon Media documentation on DataX.

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