The Microsoft Bing destination helps you send profile data to Microsoft Display Advertising.
To send profile data to Microsoft Bing, you must first connect to the destination.
As a marketer, I want to be able to use segments built off of Microsoft Advertising IDs to target users via display advertising across Microsoft Advertising channels.
Microsoft Bing supports the activation of identities described in the table below. Learn more about identities.
|MAID||Microsoft Advertising ID|
Segment Export - you are exporting all members of a segment (audience) to the Microsoft Bing destination.
Refer to the table below for information about the destination export type and frequency.
|Export type||Segment export||You are exporting all members of a segment (audience) to the Microsoft Bing destination.|
|Export frequency||Streaming||Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on segment evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.|
If you are looking to create your first destination with Microsoft Bing and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Adobe Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Microsoft Bing integrations in Audience Manager, the ID syncs you had set up carry over to Platform.
When configuring the destination, you must provide the following information:
To connect to this destination, follow the steps described in the destination configuration tutorial.
While setting up this destination, you must provide the following information:
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
See Activate audience data to streaming segment export destinations for instructions on activating audience segments to this destination.
In the Segment schedule step, you must manually map the segment name in the Mapping ID field. This ensures that segment metadata is correctly passed through to Bing.
To verify if data has been exported successfully to the Microsoft Bing destination, check your Microsoft Bing Ads account. If activation was successful, audiences are populated in your account.