Microsoft Bing connection

Overview

The Microsoft Bing destination helps you send profile data to Microsoft Display Advertising.

To send profile data to Microsoft Bing, you must first connect to the destination.

Use cases

As a marketer, I want to be able to use segments built off of Microsoft Advertising IDs to target users via display advertising across Microsoft Advertising channels.

Supported identities

Microsoft Bing supports the activation of identities described in the table below. Learn more about identities.

Target Identity Description
MAID Microsoft Advertising ID

Export type

Segment Export - you are exporting all members of a segment (audience) to the Microsoft Bing destination.

Prerequisites

If you are looking to create your first destination with Microsoft Bing and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Adobe Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Microsoft Bing integrations in Audience Manager, the ID syncs you had set up carry over to Platform.

When configuring the destination, you must provide the following information:

  • Account ID: this is your Bing Ads CID, in integer format.

Connect to the destination

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters

While setting up this destination, you must provide the following information:

  • Name: A name by which you will recognize this destination in the future.
  • Description: A description that will help you identify this destination in the future.
  • Account ID: Your Bing Ads CID.

Activate segments to this destination

See Activate audience data to streaming segment export destinations for instructions on activating audience segments to this destination.

In the Segment schedule step, you must manually map your segments to their corresponding ID or friendly name in the destination.

When mapping segments, we recommend you use the Platform segment name or a shorter form of it, for ease of use. However, the segment ID or name in your destination does not need to match the one in your Platform account. Any value you insert in the mapping field will be reflected by the destination.

Exported data

To verify if data has been exported successfully to the Microsoft Bing destination, check your Microsoft Bing Ads account. If activation was successful, audiences are populated in your account.

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