Microsoft Bing connection

Overview

The Microsoft Bing destination helps you send profile data to Microsoft Display Advertising.

To send profile data to Microsoft Bing, you must first connect to the destination.

Use cases

As a marketer, I want to be able to use segments built off of Microsoft Advertising IDs to target users via display advertising across Microsoft Advertising channels.

Supported identities

Microsoft Bing supports the activation of identities described in the table below. Learn more about identities.

Target Identity Description
MAID Microsoft Advertising ID

Export type and frequency

Segment Export - you are exporting all members of a segment (audience) to the Microsoft Bing destination.

Refer to the table below for information about the destination export type and frequency.

Item Type Notes
Export type Segment export You are exporting all members of a segment (audience) to the Microsoft Bing destination.
Export frequency Streaming Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on segment evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.

Prerequisites

IMPORTANT

If you are looking to create your first destination with Microsoft Bing and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Adobe Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Microsoft Bing integrations in Audience Manager, the ID syncs you had set up carry over to Platform.

When configuring the destination, you must provide the following information:

  • Account ID: this is your Bing Ads CID, in integer format.

Connect to the destination

IMPORTANT

To connect to the destination, you need the Manage Destinations access control permission. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters

While setting up this destination, you must provide the following information:

  • Name: A name by which you will recognize this destination in the future.
  • Description: A description that will help you identify this destination in the future.
  • Account ID: Your Bing Ads CID.

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate segments to this destination

IMPORTANT

To activate data, you need the Manage Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

See Activate audience data to streaming segment export destinations for instructions on activating audience segments to this destination.

In the Segment schedule step, you must manually map your segments to their corresponding numeric segment ID in the Bing destination. Fill in the numeric segment ID from Bing in the Mapping ID field.

UI image showing the segment mapping screen with an example of Bing Mapping ID

If the provided Mapping ID does not correspond to a segment ID in the Bing destination, you will not see the expected audience data in your Bing account.

Exported data

To verify if data has been exported successfully to the Microsoft Bing destination, check your Microsoft Bing Ads account. If activation was successful, audiences are populated in your account.

On this page