Microsoft Bing connection

The Microsoft Bing destination helps you send profile data to Microsoft Display Advertising.

To send profile data to Microsoft Bing, you must first connect to the destination.

Destination specs

Note the following details that are specific to the Microsoft Bing destination:

  • You can send the following identities to Microsoft Bing destinations: Microsoft ID.

Use cases

As a marketer, I want to be able to use segments built off of Microsoft Advertising IDs to target users via display advertising across Microsoft Advertising channels.

Export type

Segment Export - you are exporting all members of a segment (audience) to the Microsoft Bing destination.


When configuring the destination you will asked to provide the following information:

  • Account ID: this is your Bing Ads CID, in integer format.

Connect to destination

In Connections > Destinations, select Microsoft Bing, and select Configure.

Configure Microsoft Bing Destination


If a connection with this destination already exists, you can see an Activate button on the destination card. For more information about the difference between Activate and Configure, refer to the Catalog section of the destination workspace documentation.

Activate Microsoft Bing Destination

In the Authentication step, you must enter the destination connection details:

  • Name: A name by which you will recognize this destination in the future.
  • Description: A description that will help you identify this destination in the future.
  • Account ID: Your Bing Ads CID.
  • Marketing action: Marketing actions indicate the intent for which data will be exported to the destination. You can select from Adobe-defined marketing actions or you can create your own marketing action. For more information about marketing actions, see the Data Governance in Adobe Experience Platform page. For information about the individual Adobe-defined marketing actions, see the Data usage policies overview.

Microsoft Bing Destination Authentication

Click Create destination. Your destination is now created. You can click Save & Exit if you want to activate segments later on, or you can click Next to continue the workflow and select segments to activate. In either case, see the next section, Activate Segments, for the rest of the workflow.

Activate segments

See Activate profiles and segments to a destination for information about the segment activation workflow.

In the Segment schedule step, you must manually map your segments to their corresponding ID or friendly name in the destination.

When mapping segments, we recommend you use the Platform segment name or a shorter form of it, for ease of use. However, the segment ID or name in your destination does not need to match the one in your Platform account. Any value you insert in the mapping field will be reflected by the destination.

Segment Mapping ID

Exported data

To verify if data has been exported successfully to the Microsoft Bing destination, check your Microsoft Bing Ads account. If activation was successful, audiences are populated in your account.

On this page

Adobe Summit Banner

A virtual event April 27-28.

Expand your skills and get inspired.

Register for free
Adobe Summit Banner

A virtual event April 27-28.

Expand your skills and get inspired.

Register for free