The Microsoft Bing destination helps you send profile data to Microsoft Display Advertising.
To send profile data to Microsoft Bing, you must first connect to the destination.
As a marketer, I want to be able to use segments built off of Microsoft Advertising IDs to target users via display advertising across Microsoft Advertising channels.
Microsoft Bing supports the activation of identities described in the table below. Learn more about identities.
|MAID||Microsoft Advertising ID|
Segment Export - you are exporting all members of a segment (audience) to the Microsoft Bing destination.
If you are looking to create your first destination with Microsoft Bing and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Adobe Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Microsoft Bing integrations in Audience Manager, the ID syncs you had set up carry over to Platform.
When configuring the destination, you must provide the following information:
To connect to this destination, follow the steps described in the destination configuration tutorial.
While setting up this destination, you must provide the following information:
See Activate audience data to streaming segment export destinations for instructions on activating audience segments to this destination.
In the Segment schedule step, you must manually map your segments to their corresponding ID or friendly name in the destination.
When mapping segments, we recommend you use the Platform segment name or a shorter form of it, for ease of use. However, the segment ID or name in your destination does not need to match the one in your Platform account. Any value you insert in the mapping field will be reflected by the destination.
To verify if data has been exported successfully to the Microsoft Bing destination, check your Microsoft Bing Ads account. If activation was successful, audiences are populated in your account.