The Microsoft Bing destination helps you send profile data to Microsoft Display Advertising.
To send profile data to Microsoft Bing, you must first connect to the destination.
Note the following details that are specific to the Microsoft Bing destination:
As a marketer, I want to be able to use segments built off of Microsoft Advertising IDs to target users via display advertising across Microsoft Advertising channels.
Segment Export - you are exporting all members of a segment (audience) to the Microsoft Bing destination.
When configuring the destination you will asked to provide the following information:
In Connections > Destinations, select Microsoft Bing, and select Configure.
If a connection with this destination already exists, you can see an Activate button on the destination card. For more information about the difference between Activate and Configure, refer to the Catalog section of the destination workspace documentation.
In the Authentication step, you must enter the destination connection details:
Click Create destination. Your destination is now created. You can click Save & Exit if you want to activate segments later on, or you can click Next to continue the workflow and select segments to activate. In either case, see the next section, Activate Segments, for the rest of the workflow.
See Activate profiles and segments to a destination for information about the segment activation workflow.
In the Segment schedule step, you must manually map your segments to their corresponding ID or friendly name in the destination.
When mapping segments, we recommend you use the Platform segment name or a shorter form of it, for ease of use. However, the segment ID or name in your destination does not need to match the one in your Platform account. Any value you insert in the mapping field will be reflected by the destination.
To verify if data has been exported successfully to the Microsoft Bing destination, check your Microsoft Bing Ads account. If activation was successful, audiences are populated in your account.