Use the Microsoft Bing destination to send profile data to the entire Microsoft Advertising Network, including Display Advertising, Search, and Native.
The Microsoft Bing destination creates Custom Audiences in Microsoft. Those are available both in the Microsoft Search Network and Audience Network (Native /Display /Programmatic) as listed in the Microsoft Advertising documentation.
To send profile data to Microsoft Bing, you must first connect to the destination.
As a marketer, I want to be able to use audiences built off of Microsoft Advertising IDs to target users via display or search advertising across Microsoft Advertising channels.
Microsoft Bing supports the activation of audiences based on the identities shown in the table below. Learn more about identities.
|MAID||Microsoft Advertising ID|
This section describes which types of audiences you can export to this destination.
|Segmentation Service||✓||Audiences generated through the Experience Platform Segmentation Service.|
|Custom uploads||✓||Audiences imported into Experience Platform from CSV files.|
Audience Export - you are exporting all members of an audience to the Microsoft Bing destination.
Refer to the table below for information about the destination export type and frequency.
|Export type||Audience export||You are exporting all members of an audience to the Microsoft Bing destination.|
|Export frequency||Streaming||Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.|
If you are looking to create your first destination with Microsoft Bing and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Adobe Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Microsoft Bing integrations in Audience Manager, the ID syncs you had set up carry over to Platform.
When configuring the destination, you must provide the following information:
To connect to this destination, follow the steps described in the destination configuration tutorial.
While setting up this destination, you must provide the following information:
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
See Activate audience data to streaming audience export destinations for instructions on activating audiences to this destination.
In the Audience schedule step, you must manually map the audience name in the Mapping ID field. This ensures that audience metadata is correctly passed through to Bing.
To verify if data has been exported successfully to the Microsoft Bing destination, check your Microsoft Bing Ads account. If activation was successful, audiences are populated in your account.