Setup Experience Fragments and Adobe Target Integration

Adobe Experience Manager 6.4 reimagines the personalization workflow between AEM and Target. Experiences created within AEM can now be delivered directly to Adobe Target as HTML Offers. It allows Marketers to seamlessly test and personalize content across different channels.


Recommended to use at.js client library and the best practice is to use tag management solutions like Launch By Adobe, Adobe DTM or any 3rd party tag management solution to add target libraries to your site pages

  • Target Cloud service configuration applied to Experience Fragment folder inherits to all Experience Fragments created directly under the parent folder. Child folder doesn’t inherit the parent cloud services configuration.
  • Target Client code can be obtained from Adobe Experience Cloud > Launch Target > Under Set Up Tab > Implementation > Edit at.js settings.
  • Target API username and password can be obtained by submitting a ticket to Client Care with a request to enable the Experience Fragment Target Integration capability.

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