Authoring overview

Adobe Experience Manager enables users to deliver an immersive and engaging experience for their customers. With the help of Adobe Experience Manager sites, you can quickly create content, efficiently manage the content, and get your content delivered to your audience. Let’s take a quick look at what you can do. Let us open a sample site page to understand the capabilities. AEM sites provide a full set of tools, including an intuitive drag and drop interface, out-of-the-box components and an easy to use template editor that helps marketers deliver content quickly with minimal effort. Like how we create a Lego structure using Legos the AEM site page is constructed using a set of components. You can also consider components as the building blocks of a page. A template provides a set of components that we can use to author a page. Within the page editor UI, we can access all digital assets stored under AEM Assets. Solutions within AEM are well integrated making AEM assets available within AEM sites page editor window for ease of use and improves overall page authoring experience. Content authors often need to reuse content across different devices. How many times have you had a webpage look just fine on your desktop but go haywire on mobile? If your website is not optimized for every platform and device, you risk delivering an inconsistent online experience. With AEM sites, you can create responsive content for different devices and preview them with our “what you see is what you get” interface before pushing your changes live. If you are ready with your content changes a user can push their changes live right from the page editor view. So the overall effort for content authors to create and manage content for their site is simplified with Adobe Experience Manager. AEM also allows users to access the Adobe Experience Manager site content repository programatically and can also deliver content to a multitude of third party applications including mobile apps, IoT devices, smart devices, and in-store screens.

Content authors can maintain, organize and improve content discoverability by tagging the content. Page tagging not only helps content authors find their content within an author instance, but also helps in improving end users’ search experience by making content easily discoverable on search platforms.

We can also track changes associated with the page by creating a page version.

With the help of page versions, we can preview a saved version, restore from a version, and compare a version with the current version of a page. Some of the page management operations can be performed right from the site’s UI.

Getting introduced to these AEM site’s capabilities would help you ready to get started with page authoring. To optimize your site and provide better user experience, Adobe Experience Manager provides more advanced features which will be covered in another course.