Integrating Experience Platform Data Collection Tags and AEM

Learn how to integrate the Experience Platform Data Collection Tags (formerly know as Launch) with Adobe Experience Manager.


Adobe Experience Platform Launch has been rebranded as a suite of data collection technologies in Adobe Experience Platform. Several terminology changes have rolled out across the product documentation as a result. Refer to the following document for a consolidated reference of the terminology changes.

Tags are Adobe Experience Platform’s next generation of tag management technology. Tags provide the simplest way to deploy Adobe Analytics, Target, Audience Manager, and many more solutions. Get an overview of Tags and the recommended integration with Adobe Experience Manager.


The following are required when integrating Experience Platform Data Collection Tags.

  • AEM administrator access to AEM as a Cloud Service environment
  • A reference site like WKND deployed onto it.
  • Access to Adobe Experience Platform Data Collection solution
  • System Administrator access to Adobe Developer Console

High-level steps

  • In Adobe Experience Platform Data Collection, create a Tag property and edit it to Add Rule. Then Add Library, select the newly added rule, approve, and publish it.
  • Connect AEM and Tags using existing (or new) IMS configuration
  • In AEM, create a Launch cloud services configuration, then apply it to an existing site and finally verify Tags property and its libraries are loaded on the Published or Author site.

Next Steps

Create a Tag Property

Additional Resources

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