Integrating Experience Platform Data Collection Tags and AEM

Learn how to integrate the Experience Platform Data Collection Tags (formerly know as Launch) with Adobe Experience Manager.


Adobe Experience Platform Launch has been rebranded as a suite of data collection technologies in Adobe Experience Platform. Several terminology changes have rolled out across the product documentation as a result. Refer to the following document for a consolidated reference of the terminology changes.

Tags are Adobe Experience Platform’s next generation of tag management technology. Tags provide the simplest way to deploy Adobe Analytics, Target, Audience Manager, and many more solutions. Get an overview of Tags and the recommended integration with Adobe Experience Manager.


The following are required when integrating Experience Platform Data Collection Tags

  • AEM Administrator access to AEM as a Cloud Service environment
  • A reference site like WKND deployed onto it
  • System Administrator access to Adobe Developer Console

Next Steps

Create a Tag (Launch) Property

Additional Resources

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