Integrating with Adobe Analytics

Last update: 2023-08-15
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Integrating Adobe Analytics and AEM as a Cloud Service lets you track your web page activity. The integration requires:

  • using the Touch UI to create an Analytics configuration in AEM as a Cloud Service. IMS authentication is required to integrate Adobe Analytics with AEM as a Cloud Service.
  • adding and configuring Adobe Analytics as an extension in Adobe Launch. For more details about Adobe Launch, see this page.

Compared to previous versions of AEM, framework support is not provided in the Analytics Configuration in AEM as a Cloud Service. Instead, it is now done through Adobe Launch, which is the defacto tool for instrumenting an AEM site with Analytics capabilities (JS libraries). In Adobe Launch, a property is created where the Adobe Analytics extension can be configured and rules are created to send data to Adobe Analytics. Adobe Launch has replaced the task of analytics provided by the sitecatalyst.


Adobe Experience Manager as a Cloud Service customers who do not have an existing Analytics account, can request access to the Analytics Foundation Pack for Experience Cloud. This Foundation Pack provides volume limited use of Analytics.

Creating the Adobe Analytics Configuration

  1. Navigate to ToolsCloud Services.
  2. Select Adobe Analytics.
    Adobe Analytics Window
  3. Select the Create button.
  4. Fill in the details (see below), and click Connect.

Configuration Parameters

The fields present in the configuration window are as follows :

Configuration Parameters
Property Description
Title The configuration name
IMS Configuration Select the IMS configuration (see the chapter below)
Segment Option to use an Analytics segment defined in the current reporting suite. The Analytics reports are filtered based on the segment. See this page for additional details.
Report Suites A repository where you send data and pull reports. A report suite defines the complete, independent reporting on a chosen website, set of websites, or subset of website pages. You can view the reports fetched from a single report suite and can edit this field in a configuration anytime according to your requirements.

Adobe Analytics with IMS authentication

An IMS configuration is required to properly integrate Adobe Analytics with AEM as a Cloud Service. This configuration must be created so see page to learn how to create the Analytics IMS configuration.

Adding a configuration to a site

To apply a Touch UI configuration to a site, go to: SitesSelect any site pagePropertiesAdvancedConfiguration → select the configuration tenant.

Integrating Adobe Analytics on AEM sites by using Adobe Launch

Adobe Analytics can be added as an extension in the Launch Property. Rules can be defined to perform mapping and making a post call to Adobe Analytics:

  • Watch this video to learn how to configure the Analytics extension in Launch for a basic site.

  • See this page for details on how to create rules and send data to Adobe Analytics.


The IMS configuration (technical accounts) for Launch is preconfigured in AEM as a Cloud Service. You do not have to create this configuration.


Existing (legacy) frameworks still work, but cannot be configured in the Touch UI. It is advisable to rebuild the variable mapping configurations in Launch.

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