Adobe Experience Manager Assets Brand Portal helps you easily acquire, control, and securely distribute approved creative assets to external parties and internal business users across devices. It helps improve the efficiency of asset sharing, accelerates the time-to-market for assets, and reduces the risk of non-compliance and unauthorized access. Adobe is working to improve the overall Brand Portal experience. Here is a sneak peek into the new features and enhancements.
Brand Portal 2021.08.0 is an internal release introducing Business profiles for enterprise and teams customers to give organizations better control over their assets. The users now have organization-specific entitlement on the new and migrated organizations. During migration, all the existing Adobe ID accounts are migrated over to Business IDs.
Impact on the Brand Portal users
The migration does not impact on your existing data-set, assets, users, or any settings. The only internal change that takes place during the migration is the entitlement of your existing organization to Business profiles.
Business profiles are currently applicable for the new organizations that are created after August 16, 2021.
Until your organization is migrated, you can continue to use Adobe ID, Enterprise ID, or Federated ID types to access the organization.
Brand Portal 2021.06.0 is an internal release that includes fixes to the critical issues. See latest Brand Portal Release Notes.
Brand Portal 2021.02.0 is an enhancement release that brings in the Brand Portal activation workflow on AEM Assets as a Cloud Service, facilitates the Asset Sourcing feature on AEM Assets as a Cloud Service, improvements in the asset download experience, and includes critical fixes. It also enables the administrators to configure the default download behavior of folders, collections, and bulk download of assets at tenant level. The Brand Portal Usage Report has also been modified to reflect the active Brand Portal users.
AEM Assets as a Cloud Service is now entitled to have a pre-configured Brand Portal instance. The Cloud Manager user can activate Brand Portal on the AEM Assets as a Cloud Service instance.
Earlier, AEM Assets as a Cloud Service was manually configured with Brand Portal using Adobe Developer Console.
The Cloud Manager user triggers the activation workflow which creates the required configurations at the backend and activates Brand Portal on the same IMS org as of the AEM Assets as a Cloud Service instance.
To activate Brand Portal on your AEM Assets as a Cloud Service instance:
The Asset Sourcing feature is now available on AEM Assets as a Cloud Service. The feature is by default enabled for all the cloud service users. The permitted Brand Portal users can contribute to asset sourcing by uploading new assets to the contribution folders and publish the contribution folder from Brand Portal to AEM Assets as a Cloud Service instance. The administrators can review and approve the contribution of the Brand Portal users to further distribute them to other Brand Portal users.
Earlier, Asset Sourcing was only available on AEM Assets (on premise and managed service).
In addition to the existing Download Settings, the Brand Portal administrators can now configure the Asset Download setting. This setting allows the administrators to govern the default download behavior of folders, collections, and bulk download of assets (more than 20 assets) at tenant level.
Earlier, all the asset renditions were directly downloaded in a zip folder. The Download dialog was skipped for folders and collections, and there was no method to control over the download behavior of the assets, making it difficult to search for a particular rendition from many downloads.
Asset Download setting now provide an option to create a separate folder for each asset while downloading the folders, collections, or bulk download of assets.
If the Asset Download setting is disabled, the folders or collections are downloaded in a zip folder containing all the asset renditions under the same folder, except for downloading the assets using share link.
Log in to your Brand Portal tenant as an administrator and navigate to Tools > Download. The administrators can enable the Asset Download setting to create separate folder for each asset while downloading folders, collections, and bulk download of assets.
The Brand Portal Usage Report has been modified to reflect only the active Brand Portal users. The Brand Portal users who are not assigned to any product profile in the Admin Console are considered as inactive users and are not reflected in the Usage Report.
Earlier, both active and inactive users were shown in the Usage Report.
Brand Portal 2020.10.0 is an enhancement release which focuses on simplifying the asset download experience and includes critical fixes. The enhancement includes new and improved workflow for asset download, additional options to exclude renditions, direct download from Renditions panel, configuration to allow access and download rights for specific group of users, and easy navigation to the files, collections, and shared links from all the Brand Portal pages. See latest Brand Portal Release Notes.
Earlier, the Download dialog appeared with multiple options such as create separate folder for each asset, email asset, select original asset, custom renditions, dynamic renditions, exclude system renditions, and enable download acceleration, which were ambiguous to non-technical or new users specially when multiple assets or folders were selected for download. Also, the user could not see all the asset renditions or exclude a specific custom or dynamic rendition.
The new Download dialog generalizes the asset selection and filtration process which makes it easier for the Brand Portal users to take effective decisions while downloading the asset renditions. It lists all the selected assets and their renditions depending on the Download configuration and Download settings.
All the users now have Fast Download enabled by default and requires IBM Aspera Connect 3.9.9 (
https://www.ibm.com/docs/en/aspera-connect/3.9.9) installed in their browser’s extension before downloading the assets from Brand Portal.
From the Download dialog, the users can:
The download workflow remains constant for stand-alone assets, multiple assets, folders containing assets, licensed or unlicensed assets, and downloading assets using share link. See steps to download assets from Brand Portal.
Earlier, the option to view Files, Collections, and Shared Links were hidden and required multiple clicks every time the user wanted to switch to another view.
In Brand Portal 2020.10.0, the users can navigate to Files, Collections, and Shared Links from all the Brand Portal pages in one-click using the quick navigation links.
Earlier, the users could only view the original asset and its renditions in the Renditions panel if any of the Custom Rendition or System Rendition was enabled in the Download configuration. Also, the users had to download all the asset renditions as there was no filter to exclude specific custom or dynamic renditions which were not required.
In Brand Portal 2020.10.0, the users can exclude specific renditions and directly download the selected renditions from the Renditions panel in the asset details page without having to open the Download dialog.
In addition to the existing Download configurations, the Brand Portal administrators can also configure settings for different group of users to view and (or) download the original asset and its renditions from the asset details page.
Log in to your Brand Portal tenant as an administrator and navigate to Tools > Users.
In the User Roles page, navigate to the Groups tab to configure the view and (or) download settings for the user groups.
Earlier, the settings were available only to restrict the group users from downloading the original asset.
The Groups tab on the User Roles page allows administrators to configure the view and download settings:
If a user is added to multiple groups and if one of those groups has restrictions, the restrictions applies to the user.
Brand Portal 6.4.7 release brings in the Document Viewer, enhances the experience for downloading assets, and includes critical fixes. See latest Brand Portal Release Notes.
The Document Viewer enhances the PDF viewing experience. It provides a similar experience as of the Adobe Document Cloud while viewing the PDF files in Brand Portal.
Earlier, limited options were available to view the PDF files.
With Document Viewer, the Brand Portal users now have the options to view pages, view bookmarks, search on-page text, zoom in, zoom out, navigate to previous and next pages, switch to page, fit to window, fit to screen, and hide or unhide the tool bar.
The viewing experience for other document formats remains unchanged.
The asset download process is revamped, providing a simplified user experience while downloading assets from Brand Portal.
The existing workflow of downloading assets from Brand Portal is inevitably followed by the appearance of a Download dialog with multiple download options to choose from.
In Brand Portal 6.4.7, the Brand Portal administrators can configure the asset Download settings. The available configurations are:
The Brand Portal administrator can enable any combination to configure asset download.
If both Custom Renditions and System Renditions configurations are turned-off, the original renditions of the assets are downloaded without any additional dialog which simplifies the download experience for the Brand Portal users.
If any of the Custom Rendition or System Rendition is enabled, the Download dialog appears and the original asset along with the asset renditions are downloaded. Enabling Fast Download configuration speeds-up the download process.
Based on the configuration, the download workflow remains constant for stand-alone assets, multiple assets, folders containing assets, licensed or unlicensed assets, and downloading assets using share link.
In Brand Portal 6.4.6, the authorization channel between AEM Assets and Brand Portal is changed. Brand Portal is now supported on AEM Assets as a Cloud Service, AEM Assets 6.3 and above. In AEM Assets 6.3 and above, Brand Portal was earlier configured in Classic UI via Legacy OAuth Gateway, which uses the JWT token exchange to obtain an IMS Access token for authorization. AEM Assets are now configured with Brand Portal through Adobe Developer Console, which procures an IMS token for authorization of your Brand Portal tenant.
The steps to configure AEM Assets with Brand Portal are different depending on your AEM version, and whether you are configuring for the first time, or upgrading the existing configurations:
|AEM Version||New Configuration||Upgrade Configuration|
|AEM Assets as a Cloud Service||Create configuration||-|
|AEM 6.5 (188.8.131.52 and above)||Create configuration||Upgrade configuration|
|AEM 6.4 (184.108.40.206 and above)||Create configuration||Upgrade configuration|
|AEM 6.3 (220.127.116.11 and above)||Create configuration||Upgrade configuration|
|AEM 6.2||Contact Support||Contact Support|
It is recommended to update your AEM instance to latest service pack.
See latest Brand Portal Release Notes.
See Brand Portal FAQs.
Brand Portal 6.4.5 is a feature release that focuses on providing Brand Portal users (external agencies/teams) with the ability to upload content to Brand Portal and publish to AEM Assets, without needing access to the author environment. This feature is called Asset Sourcing in Brand Portal, and improves customer experiences by providing a two-way mechanism for users to both contribute and share assets with other globally distributed Brand Portal users.
Asset Sourcing allows AEM users (administrators/non-admin users) to create folders with an extra Asset Contribution property, ensuring the new folder created open to asset submission by Brand Portal users. It automatically triggers a workflow which creates two additional sub folders, called NEW and SHARED, within the newly created Contribution folder.
The AEM user then defines the requirement by uploading a brief about the types of assets that should be added to the contribution folder, and uploading baseline assets, to the SHARED folder to ensure that Brand Portal users have the reference information they need. The administrator can then grant active Brand Portal users access to the contribution folder before publishing the newly created Contribution folder to Brand Portal.
Once the user is finished adding content in the NEW folder, they can publish the contribution folder back to the AEM author environment. Please note that it may take a few minutes to complete the import and reflect the newly published content within AEM Assets.
Also, all existing functionality remains unchanged. Brand Portal users can view, search, and download assets from the contribution folder and from the other permitted folders. And administrators can further share the contribution folder, modify properties and add assets to collections.
Asset Sourcing in Brand Portal is supported on AEM 18.104.22.168 and above.
The feature is not supported in the earlier versions - AEM 6.3 and AEM 6.4.
Brand Portal users with appropriate permissions can download the asset requirements to understand the need of contribution and upload multiple assets or folders containing multiple assets to the contribution folder. However, please note that Brand Portal users are only able to upload assets to the NEW subfolder. The SHARED folder is meant for the distribution of requirements and baseline assets.
Once upload is complete to the NEW folder, Brand Portal users can then publish the contribution folder back to AEM. It may take few minutes to import and reflect the published content/assets in AEM Assets. See publish contribution folder to AEM Assets.
Brand Portal 6.4.4 release focuses on enhancements to text search and top customer requests. See latest Brand Portal Release Notes.
Brand Portal 6.4.4 onwards supports partial text search on property predicate in filtering pane. To allow partial text search, you have to enable Partial Search in Property Predicate in the search form.
Read on to know more about partial text search and wildcard search.
You can now search for assets by specifying only a part—that is a word or two—of the searched phrase in filtering pane.
Partial phrase search is helpful when you are unsure of the exact combination of words occurring in the searched phrase.
For example, if your search form in Brand Portal uses Property Predicate for partial search on assets title, then specifying the term camp returns all the assets with the word camp in their title phrase.
The Brand Portal allows using the asterisk (*) in search query along with a part of the word in your searched phrase.
**Use case. If you are not sure of the exact words occurring in the searched phrase, you can use a wildcard search to fill the gaps in your search query.
For example, specifying climb* returns all the assets having words beginning with the characters climb in their title phrase if search form in Brand Portal uses Property Predicate for partial search on assets title.
*climb returns all the assets having words ending with characters climb in their title phrase.
*climb* returns all the assets having words comprising the characters climb in their title phrase.
On selecting Partial Search checkbox, Ignore Case is selected by default.
Brand Portal 6.4.3 release focuses on — providing organizations with an alternate alias in addition to their tenant ID in Brand Portal access URL, new folder hierarchy configuration, video support enhancements, scheduled publishing from AEM Author instance to Brand Portal, operational enhancements — and caters to customer requests.
Administrators can now configure how the folders are shown to non-admin users (Editors, Viewers, and Guest Users) on login. Enable Folder Hierarchy configuration is added in General Settings, in the admin tools panel. If the configuration is:
The Enable Folder Hierarchy functionality (when enabled) helps you differentiate the folders with the same names shared from different hierarchies. On logging in, non-admin users now see the virtual parent (and ancestor) folders of the shared folders.
The shared folders are organized within the respective directories in virtual folders. You can recognize these virtual folders with a lock icon.
The default thumbnail of the virtual folders is the thumbnail image of the first shared folder.
Path Browser predicate is introduced in Search Form to allow searching of assets in a specific directory. The default search path of search predicate for Path Browser is
/content/dam/mac/<tenant-id>/, which can be configured by editing the default search form.
Admin users can use Path Browser to navigate to any folder directory on Brand Portal.
Non-admin users can use Path Browser to navigate only to the folders (and navigate back to the parent folders) shared with them.
/content/dam/mac/<tenant-id>/folderA/folderB/folderC is shared with a non-admin user. The user can search for assets within folderC using Path Browser. This user can also navigate to folderB and folderA (since they are ancestors of the folderC that is shared with the user).
You can now restrict asset search within a specific folder you have browsed to, instead of beginning at the root folder.
Searching under these folders returns results only from the assets that have been shared with the user.
Users whose AEM Author instance is on Dynamic Media hybrid mode can preview and download the dynamic media renditions, in addition to the original video files.
To allow preview and download of dynamic media renditions on specific tenant accounts, administrators must specify Dynamic Media Configuration (video service URL (DM-Gateway URL) and registration ID to fetch the dynamic video) in Video configuration from admin tools panel.
Dynamic Media videos can be previewed on:
Dynamic Media Video encodes can be downloaded from:
Assets (and folders) publish workflow from AEM (22.214.171.124) Author instance to Brand Portal can be scheduled for a later date, time.
Similarly, published assets can be removed from the portal later, by scheduling the Unpublish from Brand Portal workflow.
Organizations can get their portal URL customized, by having an alternate prefix in the URL. To get an alias for tenant name in their existing portal URL, organizations must contact Adobe support.
Only the prefix of the Brand Portal URL can be customized and not the entire URL.
For example, an organization with existing domain geomettrix.brand-portal.adobe.com can get geomettrixinc.brand-portal.adobe.com created on request.
However, AEM Author instance can be configured only with the tenant id URL and not with tenant alias (alternate) URL.
Organizations can meet their branding needs by getting the portal URL customized, instead of sticking to the URL provided by Adobe.
The release offers simplified download experience with a reduced number of clicks and warnings, on:
Brand Portal 6.4.2 release brings in a range of capabilities to address asset distribution needs of organizations and help them reach out to many users distributed globally through Guest access and optimum experience with accelerated downloads. Brand Portal also provides greater control to organizations through new configurations for administrators, newly added report, and caters to customer requests.
AEM Brand portal allows guest access to the portal. A guest user doesn’t require credentials to enter the portal and can access and download all the public folders and collections. Guest users can add assets to their lightbox (private collection) and download the same. They can also view smart tag search and search predicates set by administrators. The guest session does not allow users to create collections and saved searches or share them further, access folder and collections settings, and share assets as links.
In an organization, multiple concurrent guest sessions are allowed, which is limited to 10% of the total user quota per organization.
A guest session remains active for two hours. Therefore, the state of the lightbox is also preserved until two hours from the session start time. After two hours, the guest session has to restart, so the lightbox state is lost.
Brand Portal users can apply IBM Aspera Connect based fast downloads to get speeds up to 25x faster and enjoy a seamless download experience irrespective of their location across the globe. To download the assets faster from Brand Portal or the shared link, users need to select Enable Download Acceleration option in download dialog, provided download acceleration is enabled on their organization.
To enable IBM Aspera based accelerated download for the organization, administrators Enable Download Acceleration option (which is disabled by default) from General Settings in the administrative tools panel. To know more about prerequisites and troubleshooting steps for downloading asset files faster from Brand Portal and shared links, refer Guide to accelerate downloads from Brand Portal.
A new report, to track user logins, has been introduced. The User Logins report can be instrumental in enabling organizations to audit and keep a check on the delegated administrators and other users of Brand Portal.
The report logs display names, email IDs, personas (admin, viewer, editor, guest), groups, last login, activity status, and login count of each user from Brand Portal 6.4.2 deployment until the time of report generation. Administrators can export the report as .csv. Along with other reports, User Logins report enables organizations to more closely monitor user interactions with the approved brand resources, thereby ensuring conformance to corporate compliance offices.
Administrators can restrict user access to original image files (.jpeg, .tiff, .png, .bmp, .gif, .pjpeg, x-portable-anymap, x-portable-bitmap, x-portable-graymap, x-portable-pixmap, x-rgb, x-xbitmap, x-xpixmap, x-icon, image/photoshop, image/x-photoshop, .psd, image/vnd.adobe.photoshop) and give access to low-resolution renditions which they download from Brand Portal or shared link. This access can be controlled at user group level from Groups tab of User Roles page in admin tools panel.
Cards of folders, in Card View, now display folder hierarchy information to non-admin users (Editor, Viewer, and Guest User). This functionality lets the users know the location of the folders, they are accessing, with respect to the parent hierarchy.
Folder hierarchy information is particularly helpful in differentiating the folders having names similar to other folders shared from a different folder hierarchy. If the non-admin users are not aware of the folder structure of the assets shared with them, assets /folders with similar names seem confusing.
List View shows folder Path of assets in a column to all the users of Brand Portal.
Brand Portal provides Overview option to non-admin users (Editors, Viewers, Guest users) to view Asset Properties of selected assets/folders. The Overview option is visible:
On selecting the Overview option while an asset/folder is selected, users can see the title, path, and time of asset creation. Whereas, on asset detail page selecting Overview option lets the users see metadata of the asset.
Six new configurations are added for administrators to enable/disable following functionalities on specific tenants:
The above configurations are available under Access and General settings in administrative tools panel.
Brand Portal 6.4.2 onwards uses Legacy OAuth (
https://legacy-oauth.cloud.adobe.io/) interface to create JWT application, which enables configuring oAuth integrations to allow AEM Assets integration with Brand Portal. Previously, the UI for configuring OAuth integrations was hosted in
https://marketing.adobe.com/developer/. To know more about integrating AEM Assets with Brand Portal for publishing assets and collections to Brand Portal refer Configure AEM Assets integration with Brand Portal.
Administrators can make the property predicates non-case sensitive by using the updated property predicate, which has a check for Ignore Case. This option is available for property predicate and multi-value property predicate.
However, the non-case sensitive search is comparatively slower than default search for property predicate. If there are too many non-case sensitive predicates in the search filter, the search can slow down. It is, therefore, advised to use the non-case sensitive search judiciously.
Brand Portal 6.4.1 is a platform upgrade release which brings in several new features and vital enhancements such as browsing, searching, and performance enhancements to deliver fulfilling customer experiences.
Card view now displays date/time stamp on hovering above the date label.
Enhanced Column view with More Details under the asset snapshot, which lets you navigate to details page of an asset.
List view now displays file names of assets in first column by default, in addition to locale, asset type, dimensions, size, rating, and publication information. New View Settings can be used to configure the amount of detail to display in List view.
Improved asset detail experience with ability to navigate back and forth between assets using new navigation buttons, and view asset count.
A single large file is directly downloaded, without the creation of zip file, thereby improving the speed and throughput.
The download limit per file size for link share feature is 1GB.
Users can now choose to download only the custom and original files, and prevent out-of-the-box renditions, while downloading assets from Brand Portal or through the shared links feature.
Note: Cited improvements are as per the tests conducted in the lab.
Introduced Link Share Report
A new report, to provide information about shared links, has been introduced. The Link Share report lists all the URLs, to the assets, shared with internal and external users across organization in the specified time frame. It also informs when the link was shared, by whom, and when does it expire.
Modified the entry point to access Usage report
Usage report are now consolidated with other reports and can now be viewed from Asset Reports console. To reach Asset Reports console, navigate to Create/Manage Reports from administrative tools panel.
Improved user experience with reporting
Reporting interface on Brand Portal has become more intuitive and imparts greater control to organizations. Apart from creating various reports, administrators can now revisit the generated reports and download or delete them, as these reports are saved in Brand Portal.
Each of the reports being created can be customized by adding or removing default columns. Moreover, custom columns can be added to Download, Expiration, and Publish reports to control their degree of granularity.
Improved Property picker in Admin tools for Metadata, Search, and Reports with Type-ahead and browsing capability to simplify admin experience.
Brand Portal 6.3.2 includes new and enhanced functionality oriented toward top customer requests and general performance enhancements.
Users can now request access to Brand Portal using the new need access capability available on the login screen of Brand Portal.
Depending on whether users have an Adobe ID or need to create an Adobe ID, users can follow the appropriate workflow to submit a request. Brand Portal product administrators receive such requests in their notification area and grant access through Adobe Admin Console.
For more information, see Request access to Brand Portal.
The assets downloaded report now includes the asset download count per user within the specified date and time range. Users can download this report in .csv format and compile data such as the total download count for a licensed asset.
For more information, see Steps 3 and 6 in Create and manage additional reports.
Brand Portal now displays a notification banner a few days before an upcoming maintenance activity. A sample notification:
For more information, see Brand Portal maintenance notification.
While downloading licensed assets using the link share feature, you are now prompted to agree to the license agreement for those assets.
For more information, see Step 12 in Share assets as a link.
User picker performance is now enhanced to cater to the needs of customers with a large user base.
Brand Portal now conforms to the new Adobe Experience Cloud branding.
Brand Portal 6.3.1 includes new and enhanced functionality oriented toward aligning Brand Portal with AEM.
To align Brand Portal user experience with AEM, Adobe is transitioning to Coral 3 user interface. This change enhances the overall usability, including navigation, and appearance.
If images with smart tags are published from AEM Assets to Brand Portal, you can search for these images in Brand Portal using the smart tag names as search keywords. This feature is available only for files.
After downloading a nested folder, you can preserve the original folder hierarchy. Assets inside a nested folder are downloadable in a single folder as opposed to separate folders.
Enhancements in the browse, search, and download capabilities significantly improve Brand Portal performance.
Administrators can set the expiry date and time for assets before sharing them. After an asset expires, it is visible to viewers and editors, but not downloadable. When an asset expires, administrators receive a notification.
Asset sorting in a folder in list view is no longer restricted to the number of assets being displayed on the first page. All assets in a folder are sorted, irrespective of whether all are listed on the first page.
Administrators can create and manage three types of reports—assets downloaded, expired, and published. The ability to configure the columns in a report, and export the reports to CSV format is also available.
Brand Portal 6.3.1 introduces additional metadata, which is at par with AEM Assets 6.3. You can use the Schema Editor form to control the metadata that should be visible on the Assets Properties page. Asset metadata is not visible to external link share users, who can only preview and download assets using the link share URL.