Dynamic Media is the next generation evolution of Adobe Dynamic Media Classic (formerly Scene7) capabilities within Experience Manager Assets. The solution combines the power of asset management with rich media delivery. Capabilities include the following:

• Single user interface and platform for managing images and video.
• Innovative merchandising features.
• Adobe’s robust and proven delivery platform.
• Seamless unification with Experience Manager Assets.

• Collaboration and shared file sync with Adobe Creative Cloud applications.
• Enterprise-level digital asset management with robust metadata support, smart search, lightbox and collections, version control, and secure asset sharing for use by vendors, partners, and franchisees
  Review and approval workflows for work in process assets.
• Ease of adoption and use with new UI.
• Create Shoppable/Interactive Media experiences using images and video that drive conversion and enrich user engagement and satisfaction.
• Combine campaign assets with product information so you can streamline click to cart.
• Easily create, adjust, brand, and deploy interactive viewers using the WYSIWYG Viewer Designer.
• Deliver optimized rich media to Experience Cloud solutions.
• Integration with Experience Cloud for advanced asset analytics, targeting, and asset reuse across marketing touch points. Those touchpoints include Adobe Campaign for email, Adobe Social for social channels, and Experience Manager Sites for responsive web and mobile apps.

Yes, Dynamic Media uses Adobe’s robust, top-tier delivery network.

• Top rich media vendor to Internet Retail 1000, nine years in a row.
• 24/7/265 support, 99.95% SLAs.
• Proven infrastructure serving over 800 clients world wide, 3.5 PB traffic per month and more than 500 million assets in management, 60% growth in traffic year over year.

Adobe changed the name of Adobe Scene7 to Dynamic Media Classic.

Current Dynamic Media Classic (formerly Scene7) customers who also have Experience Manager.

Contact your Adobe Account Team representative or email s7support@adobe.com with the subject line Dynamic Media Upgrade Program.

The upgrade is handled by AGS (Adobe Global Services) and treated as a service project. Adobe provides migration of the assets only. The customer, AGS, or Partner is responsible for all other upgrade aspects and steps. At a summary level, an upgrade plan contains the following:

• Provision company/user accounts.
• Replicate assets from Dynamic Media Classic (formerly Scene7) to the Dynamic Media component of Experience Manager Assets (provided by Adobe through an automated upgrade tool).
• Configure settings for imaging and video.
• Modify production processes and train users.

The upgrade process time varies based on several factors, including but not limited to: the number of assets and size of assets. AGS or Partner manages the project timeline.

The upgrade process time varies based on several factors, including but not limited to: the number of assets and size of assets. AGS or Partner manages the project timeline.

The upgrade process time varies based on several factors, including but not limited to: the number of assets and size of assets. AGS or Partner manages the project timeline.

Work with your Adobe Account Team representative for details regarding pricing.

No. Dynamic Media Classic continues to work uninterrupted during the upgrade process. After the upgrade is complete and content is validated, all users are working exclusively within the Dynamic Media component of Experience Manager Assets.

No. The readiness checklist contains required and optional best practice steps.

No. Adobe continues to fully support and maintain Dynamic Media Classic (customer-requested bug fixes, security fixes, platform scalability, and reliability) now and into the future.

You can upgrade when you are ready to take advantage of the new features offered by Dynamic Media.

After you have upgraded to Dynamic Media, you should only use Dynamic Media for imaging and video. You can continue to use Dynamic Media Classic only for features that are not yet available in Dynamic Media including the following:

• Visual configurator (image author, image render).
• Image templates.
• eCatalogs.

For the initial launch of the upgrade program, Adobe provides tools to automatically move assets from Dynamic Media Classic to Dynamic Media in Experience Manager Assets.

Yes. You can continue to use the Dynamic Media Classic (formerly Adobe Scene7) publishing and delivery infrastructure as-is in the Dynamic Media solution.

No. Adobe continues to use the Dynamic Media Classic publishing and delivery infrastructure as-is in the Dynamic Media solution. The benefit of this approach is that you do not have to change any production URLs on your web pages, therefore minimizing risk and effort of migration to Dynamic Media.

No. Adobe continues to use the Dynamic Media Classic publishing and delivery infrastructure as-is in the Dynamic Media solution. In addition, all assets are replicated over to Dynamic Media Classic. The benefit of this approach is that you do not have to rewrite any API-based integrations or automation scripts, therefore minimizing risk and effort of migration to Dynamic Media.

No. Adobe continues to use the Dynamic Media Classic publishing and delivery infrastructure as-is in the Dynamic Media solution. The benefit of this approach is that you can continue to use your custom-built viewers, therefore minimizing risk and effort of migration to Dynamic Media.

Presets and other settings must be recreated within Dynamic Media. As part of the service project, Adobe Global Services or Partner can assist.

Settings must be recreated within Dynamic Media. As part of the service project, AGS or Partner can assist. However, upgrading to Dynamic Media provides SSO/LDAP integration, making user management more efficient. In addition, Dynamic Media offers robust roles and privileges to control user access.

Yes. You do not need to modify your existing workflows for ingestion and can continue to schedule FTP-based uploads.

Training is available through ADLS (Adobe Digital Learning Services). Dynamic Media capabilities are covered in two courses: Manage and Deliver Digital Assets and Customize Digital Assets.

Yes. Adobe has datacenters in North America, Europe, and Asia-Pacific.

Adobe continues to fully support and maintain Dynamic Media Classic (customer-requested bug fixes, security fixes, platform scalability, and reliability) now and into the future.

Dynamic Media comes with 60 GB of storage. You can purchase additional storage in blocks of 250 GB. Check your contract details so you can obtain your current storage allotment.

Page Views per Month (PVM). Page View means a single view of an email or web page of an internet site. It also includes application screen views, application screen states, mobile web pages, and social network pages. Page Views occur each time a web page is loaded or refreshed, an application is loaded, or when content renders or is shown through an opened or viewed email.

Adobe is aggressively working to add Personalized Media features to Dynamic Media. More information on release timing is forthcoming.

Adobe performs an automated validation on all assets that are moved over to Dynamic Media. A general manual validation of key sites, pages, and experiences powered by Dynamic Media is recommended.

Yes. Contact your Adobe Account Team representative for details.

Yes. You can use your own CDN with Dynamic Media.

See the Feature Comparison page where you can learn more.

Customers who require the following can continue to have access to Dynamic Media Classic powered features:

• Visual configurator (image author, image render).
• Image templates.
• eCatalogs.

See also the Feature Comparison page where you can learn more.

Experience Manager Brand Portal is the replacement offering for Dynamic Media Classic Media Portal.

No. Work with your Adobe representative and AGS to scope your upgrade.

Adobe works with you to plan the project. Adobe is responsible for provisioning and configuring accounts, replication of assets, testing, and validation.

Customers are primarily responsible for change management including training users, editing production processes, and rolling out new features.

24/7/365 Client Care support is available. Contact technical support.

Phone: 1-800-898-9743 (US) | +44 (0)20 35641782 (UK) | +81-3-6743-9632 (Japan)

See Adobe Digital Learning Services.

For custom or individual training, contact your Adobe Account Team representative.

can I learn more about Dynamic Media and its features?**
See the Dynamic Media microsite to learn more about Dynamic Media.