Frequently asking questions about upgrading from Dynamic Media Classic to Dynamic Media

Dynamic Media is the next generation evolution of Adobe Dynamic Media Classic (formerly Scene7) capabilities within Experience Manager Assets. The solution combines the power of asset management with rich media delivery. Capabilities include the following:

• Single user interface and platform for managing images and video.
• Innovative merchandising features.
• Adobe’s robust and proven delivery platform.
• Seamless unification with Experience Manager Assets.

• Collaboration and shared file sync with Adobe Creative Cloud applications.
• Enterprise-level digital asset management with robust metadata support, smart search, lightbox and collections, version control, and secure asset sharing for use by vendors, partners, and franchisees
  Review and approval workflows for work in process assets.
• Ease of adoption and use with new UI.
• Create Shoppable/Interactive Media experiences using images and video that drive conversion and enrich user engagement and satisfaction.
• Combine campaign assets with product information so you can streamline click to cart.
• Easily create, adjust, brand, and deploy interactive viewers using the WYSIWYG Viewer Designer.
• Deliver optimized rich media to Experience Cloud solutions.
• Integration with Experience Cloud for advanced asset analytics, targeting, and asset reuse across marketing touch points. Those touchpoints include Adobe Campaign for email, Adobe Social for social channels, and Experience Manager Sites for responsive web and mobile apps.

Yes, Dynamic Media uses Adobe’s robust, top-tier delivery network.

• Top rich media vendor to Internet Retail 1000, nine years in a row.
• 24/7/265 support, 99.95% SLAs.
• Proven infrastructure serving more than 800 clients world wide, 3.5 petabytes of traffic per month and more than 500 million assets in management, 60% growth in traffic year over year.

The upgrade is handled by AGS (Adobe Global Services) and treated as a service project. Adobe provides migration of the assets only. The customer, AGS, or Partner is responsible for all other upgrade aspects and steps. At a summary level, an upgrade plan contains the following:

• Provision company/user accounts.
• Replicate assets from Dynamic Media Classic (formerly Scene7) to the Dynamic Media component of Experience Manager Assets (provided by Adobe through an automated upgrade tool).
• Configure settings for imaging and video.
• Modify production processes and train users.

No. Adobe continues to fully support and maintain Dynamic Media Classic (customer-requested bug fixes, security fixes, platform scalability, and reliability) now and into the future.

You can upgrade when you are ready to take advantage of the new features offered by Dynamic Media.

After you have upgraded to Dynamic Media, you should only use Dynamic Media for imaging and video. You can continue to use Dynamic Media Classic only for features that are not yet available in Dynamic Media including the following:

• Visual configurator (image author, image render).
• Image templates.
• eCatalogs.

Customers who require the following can continue to have access to Dynamic Media Classic powered features:

• Visual configurator (image author, image render).
• Image templates.
• eCatalogs.

See also the Feature Comparison page where you can learn more.

Adobe works with you to plan the project. Adobe is responsible for provisioning and configuring accounts, replication of assets, testing, and validation.

Customers are primarily responsible for change management including training users, editing production processes, and rolling out new features.

24/7/365 Client Care support is available. Contact technical support.

Phone: 1-800-898-9743 (US) | +44 (0)20 35641782 (UK) | +81-3-6743-9632 (Japan)

See Adobe Digital Learning Services.

For custom or individual training, contact your Adobe Account Team representative.