Metrics for deliverability

One of the best ways to identify a sending reputation issue is through the metrics. Let’s take a look at some key deliverability metrics to monitor and how to use them to identify a reputation issue.

• Bounces
• Complaints
• Spam traps
• Bulking and blocking

Product specific resources

Adobe Campaign Classic

• Delivery monitoring
• Monitoring deliverability
• Understanding delivery failures

Adobe Campaign Standard

• Monitoring a delivery
• Monitoring deliverability
• Understanding delivery failures