延迟分析

在某个营销活动或其他类型的事件发生后,或者在某段时间之后,延迟可视化允许您分析在某个事件发生前后的一定天数内潜在客户的行为。

The Latency visualization allows you to set a metric to identify behavior before, during, or after an event occurred to determine its effect on customer behavior. 例如,您可以通过查看事件发生后一周的收入来确定营销活动的效果。或者,您也可以显示事件发生前一周的客户行为,以将其作为一个基准来衡量事件对行为产生的效果。

使用延迟可视化时,您可以将时间维度从天、小时、周或其他时段更改为访问、点进、点击或其他可计数的维度。

设置延迟分析

  1. 打开工作区,然后右键单击 Visualization > Latency。

  2. From the menu, select the number of days to analyze for latency events.

  3. Right-click on the Latency label to open menu.

    • Using the Set Countable option, set a countable dimension such as visit, clickthrough, hit, and others.
    • Using the Set Countable (Time) option, set a time dimension such as day, hour, week, day of week, and hour of day.

  4. 修改延迟可视化。

    Right-click on the Latency header to select menu options to change countables, dimensions, to re-label, or to select or change other settings.

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