Understanding How Customer Journey Analytics Uses Identity

Customer Journey Analytics overview
Customer Journey Analytics basics
Architecture
- Architecture and integrations
Data prep and planning
- Working with data
- Ingest, map, and transform Adobe Analytics data
Connections
Visitor identification
- Understanding how CJA uses identity
- Configure a missing Person ID
Data views
Analysis Workspace
Components
Dashboards (scorecards)
- Create a mobile scorecard
- Assist executives with mobile scorecard access
Exporting
- Report Builder
  - Report Builder for Customer Journey Analytics
  - Schedule Customer Journey Analytics workbooks using Report Builder
Use cases
- Data views use cases
  - First-time and returning sessions reporting
  - Use date field support
Blueprints

Documentation

Customer Journey Analytics

This video is not a technical deep dive, but rather a practical look at how identity affects your analysis in Customer Journey Analytics, including a look at cross-channel visualizations made possible by stitching visitor IDs.

For more information, visit the documentation.