Get started with Marketo Engage for New Marketing Practitioners

New to Marketo Engage? This playlist is designed to provide you with a foundational understanding of Marketo Engage. After watching these videos, you'll be equipped to create, manage, and measure the success of your first marketing program.

https://video.tv.adobe.com/v/3418042?learn=on

Understanding Marketo programs and campaigns

Attract, acquire, and engage your audience by developing a content marketing strategy.

401

https://video.tv.adobe.com/vc/3418042/eng.json

https://video.tv.adobe.com/v/3420096?learn=on

Smart Campaigns 101

Learn how you can use Smart Campaigns for data normalization and automated alerts.

266

https://video.tv.adobe.com/vc/3420096/eng.json

https://video.tv.adobe.com/v/345467?learn=on

Build a scheduled email program

Watch along to see how to create, manage, and track a scheduled email program.

646

https://video.tv.adobe.com/vc/345467/eng.json

https://video.tv.adobe.com/v/345470?learn=on

Create a personalized newsletter

Learn how to create a personalized newsletter email program in Marketo.

841

https://video.tv.adobe.com/vc/345470/eng.json

https://video.tv.adobe.com/v/345480?learn=on

Create triggered email campaigns

Learn how to create a triggered smart campaign.

600

https://video.tv.adobe.com/vc/345480/eng.json

https://video.tv.adobe.com/v/345484?learn=on

Create an A/B test

Learn how to create an email A/B test in Marketo to improve your email performance.

425

https://video.tv.adobe.com/vc/345484/eng.json

https://video.tv.adobe.com/v/3419622?learn=on

Event Programs

Develop a foundational understanding and build your first Event Program.

730

https://video.tv.adobe.com/vc/3419622/eng.json

https://video.tv.adobe.com/v/345477?learn=on

Create and run a webinar program

Learn how to create a webinar and manage it from Marketo.

714

https://video.tv.adobe.com/vc/345477/eng.json

https://video.tv.adobe.com/v/3418602?learn=on

Design an Effective Interactive Webinar

Learn how to create and design an effective Interactive Webinar

351

https://video.tv.adobe.com/vc/3418602/eng.json

https://video.tv.adobe.com/v/3419623?learn=on

Create and measure a default program

Learn how to create and measure the success of your default programs.

597

https://video.tv.adobe.com/vc/3419623/eng.json

https://video.tv.adobe.com/v/3420137?learn=on

Default Programs

Learn how to create and measure the success of your default programs.

708

https://video.tv.adobe.com/vc/3420137/eng.json

https://video.tv.adobe.com/v/345478?learn=on

Learn about creating and running lead nurturing campaigns

WWith person nurturing, you can listen to the needs of individuals and respond with relevant content throughout their unique buyer journey. Learn about nurture programs, how they work, and steps for success.

652

https://video.tv.adobe.com/vc/345478/eng.json

https://video.tv.adobe.com/v/3420138?learn=on

Key Reports within Marketo Engage

Learn about the key reports within Marketo Engage and how to pull them.

330

https://video.tv.adobe.com/vc/3420138/eng.json