Understanding Marketo programs and campaigns
Attract, acquire, and engage your audience by developing a content marketing strategy.
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Get started with Marketo Engage for New Marketing Practitioners
New to Marketo Engage? This playlist is designed to provide you with a foundational understanding of Marketo Engage. After watching these videos, you'll be equipped to create, manage, and measure the success of your first marketing program.
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Understanding Marketo programs and campaigns

Smart Campaigns 101

Build a scheduled email program

Create a personalized newsletter

Create triggered email campaigns

Create an A/B test

Event Programs

Create and run a webinar program

Design an Effective Interactive Webinar

Create and measure a default program

Default Programs

Learn about creating and running lead nurturing campaigns
