Introduzione a Journey Optimizer per chi amministra e gestisce i percorsi
Tutto ciò che devi sapere per creare la tua prima customer journey.
Introduzione ad Adobe Journey Optimizer
Scopri cos’è Adobe Journey Optimizer e come ha aiutato i marchi di vari settori a incrementare il ROI e a superare importanti sfide di marketing.
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Panoramica di Journey Optimizer - Parte 1: fornire percorsi omni-channel
Questo video mostra come i brand possono utilizzare Adobe Journey Optimizer per fornire ai propri consumatori dei percorsi omni-channel personalizzati.
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Questo video mostra come i marchi possono utilizzare le funzionalità di Adobe Journey Optimizer per la gestione delle decisioni, la qualificazione dei segmenti in tempo reale e la gestione degli eventi di business, per ottimizzare i percorsi dei clienti.
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Funzionalità chiave e interfaccia utente
Comprendi le funzionalità e i ruoli chiave di Journey Optimizer. Scopri come navigare nell’interfaccia utente.
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Creare un pubblico tramite il generatore di regole
Scopri in che modo Journey Optimizer utilizza le regole per generare il pubblico e come utilizzare gli attributi, gli eventi e i tipi di pubblico esistenti per creare un pubblico.
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Importare e creare contenuti e-mail HTML con l’editor di messaggi
Scopri come importare contenuti HTML esistenti, modificarne la progettazione, aggiungere una pagina mirror e collegamenti per annullare l’iscrizione, e come creare il codice dei contenuti.
191
{ "description": "Scopri come importare contenuti HTML esistenti, modificarne la progettazione, aggiungere una pagina mirror e collegamenti per annullare l’iscrizione, e come creare il codice dei contenuti.", "duration": "PT0H3M11S", "embedUrl": "https://video.tv.adobe.com/v/3427083/", "name": "Importare e creare contenuti e-mail HTML con l’editor di messaggi", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286912-100x56.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286913-150x85.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286914-200x113.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286916-220x124.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286918-236x133.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286919-290x163.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286920-420x236.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286922-640x360.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286926-666x375.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286927-720x405.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286929-960x540.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/1d130473-816a-47eb-9842-973a1235b9c3/32229bb93a964e9e8ccf7401162bf824_1713286930-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2024-01-29T20:19:30Z", "hasPart": [ { "@type": "Clip", "name": "Import HTML Content", "startOffset": 32, "endOffset": 94, "url": "https://video.tv.adobe.com/v/3427083/?t=32" }, { "@type": "Clip", "name": "Add a mirror page and unsubscribe link", "startOffset": 95, "endOffset": 139, "url": "https://video.tv.adobe.com/v/3427083/?t=95" }, { "@type": "Clip", "name": "Create an email code with the Code Editor", "startOffset": 140, "endOffset": 191, "url": "https://video.tv.adobe.com/v/3427083/?t=140" } ], "educationLevel": [ "Beginner" ], "learningResourceType": "Importare e creare contenuti e-mail HTML con l’editor di messaggi" }
Creare contenuti con E-mail Designer
Scopri come creare e-mail da zero. Scopri come utilizzare le risorse della libreria di AEM Assets Essentials, modificare la progettazione delle e-mail responsive e creare e-mail dai modelli con il supporto video di Journey Optimizer.
521
{ "description": "Scopri come creare e-mail da zero. Scopri come utilizzare le risorse della libreria di AEM Assets Essentials, modificare la progettazione delle e-mail responsive e creare e-mail dai modelli con il supporto video di Journey Optimizer.", "duration": "PT0H8M41S", "embedUrl": "https://video.tv.adobe.com/v/3416233/", "name": "Creare contenuti con E-mail Designer", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765805-100x56.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765806-150x85.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765806-200x113.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765806-220x124.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765806-236x133.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765806-290x163.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765806-420x236.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765806-640x360.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765807-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765807-666x375.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765807-720x405.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/d44b6569-d593-4b07-8f62-fb1428cf4c49/8de6cc01ddec4f13950d16079f246dd7_1677765807-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-03-02T13:57:07Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Creare contenuti con E-mail Designer" }
Anteprima, bozza e pubblicazione
Scopri come verificare il rendering delle e-mail nelle caselle in entrata utilizzando Litmus, visualizzare in anteprima le e-mail personalizzate rispetto ai profili di test, inviare bozze e pubblicare le e-mail.
217
{ "description": "Scopri come verificare il rendering delle e-mail nelle caselle in entrata utilizzando Litmus, visualizzare in anteprima le e-mail personalizzate rispetto ai profili di test, inviare bozze e pubblicare le e-mail.", "duration": "PT0H3M37S", "embedUrl": "https://video.tv.adobe.com/v/3425026/", "name": "Anteprima, bozza e pubblicazione", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047913-100x56.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047913-150x85.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047913-200x113.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-220x124.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-236x133.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-290x163.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-420x236.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-640x360.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-666x375.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-720x405.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-960x540.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047916-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-10-16T23:35:06Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Anteprima, bozza e pubblicazione" }Personalizzazione basata su profilo e appartenenza a un pubblico
Scopri come aggiungere una personalizzazione ai messaggi in base al profilo e come utilizzare l’appartenenza a un pubblico come condizione preliminare per un blocco di personalizzazione.
205
{ "description": "Scopri come aggiungere una personalizzazione ai messaggi in base al profilo e come utilizzare l’appartenenza a un pubblico come condizione preliminare per un blocco di personalizzazione.", "duration": "PT0H3M25S", "embedUrl": "https://video.tv.adobe.com/v/3416271/", "name": "Personalizzazione basata su profilo e appartenenza a un pubblico", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846439-100x56.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846439-150x85.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846439-200x113.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846439-220x124.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846439-236x133.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846439-290x163.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846440-420x236.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846440-640x360.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846440-666x375.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846440-720x405.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846440-960x540.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/cbf8b301-9f8e-4f6c-9786-6d0433f47565/de279fcfe0284ab9a078e1a3e63b25b3_1677846441-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-03-03T12:24:29Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Personalizzazione basata su profilo e appartenenza a un pubblico" }Aggiungere offerte come personalizzazione a un messaggio
Scopri come aggiungere un componente della Gestione delle decisioni ai messaggi in Journey Optimizer.
151
{ "description": "Scopri come aggiungere un componente della Gestione delle decisioni ai messaggi in Journey Optimizer.", "duration": "PT0H2M31S", "embedUrl": "https://video.tv.adobe.com/v/3415689/", "name": "Aggiungere offerte come personalizzazione a un messaggio", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560045-100x56.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560045-150x85.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560045-200x113.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560045-220x124.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560045-236x133.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560046-290x163.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560046-420x236.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560046-640x360.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560046-666x375.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560046-720x405.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560047-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/321fdd14-95b3-4786-8c27-0e865a1a10e5/446b4eea20554dbd99309380d5499ec7_1676560047-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-02-16T15:05:55Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Aggiungere offerte come personalizzazione a un messaggio" }
Utilizzare informazioni contestuali sugli eventi per la personalizzazione
Scopri come utilizzare le informazioni sugli eventi contestuali provenienti da un percorso per personalizzare un messaggio.
182
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Scopri come trasformare i valori di personalizzazione utilizzando le funzioni di assistenza alla personalizzazione e studia diversi casi d’uso per le funzioni di supporto.
477
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Introduzione alla costruzione di un percorso
Scopri le basi della costruzione di un percorso nell’area di lavoro del percorso.
374
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Caso d’uso: percorso transazionale
Scopri i casi d’uso applicabili ai percorsi transazionali e come creare percorsi transazionali.
93
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Caso d’uso: attività “Leggi pubblico”
Comprendi i casi d’uso applicabili a un percorso attivato dall’attività Leggi pubblico. Scopri come creare percorsi basati su batch e quali best practice applicare.
208
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Caso d’uso: evento di business
Scopri come usare gli eventi di business in Journey Optimizer. Scopri come i dati provenienti da eventi di business possono essere utilizzati per la messaggistica personalizzata nei percorsi.
366
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Caso d’uso: qualificazione di un pubblico
Comprendi i casi d’uso applicabili ai percorsi di qualificazione di un pubblico. Scopri come creare un percorso con qualificazione di un pubblico e quali best practice applicare.
218
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Creare un profilo di test
Scopri come creare un profilo di test.
136
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Publish: stati di percorso e percorso
Comprendi i diversi stati di un percorso e l’impatto della pubblicazione.
155
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Scopri come distribuire contenuti una tantum a un pubblico specifico eseguendo azioni immediatamente o secondo una pianificazione specifica.
142
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Scopri la differenza tra rapporti live e globali, come accedere e analizzare i rapporti specifici per percorsi e messaggi, e come modificare le dashboard dei rapporti.
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