Introduzione a Journey Optimizer per chi amministra e gestisce i percorsi

Scopri tutto quello che devi sapere per creare la tua prima campagna o il tuo percorso.

https://video.tv.adobe.com/v/3416291?learn=on

Introduzione ad Adobe Journey Optimizer

Scopri cos’è Adobe Journey Optimizer e come ha aiutato i marchi di vari settori a incrementare il ROI e a superare importanti sfide di marketing.

325

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https://video.tv.adobe.com/v/3430321?learn=on

Funzionalità chiave e interfaccia utente

Comprendi le funzionalità e i ruoli chiave di Journey Optimizer. Scopri come navigare nell’interfaccia utente.

530

https://video.tv.adobe.com/vc/3430321/ita.json

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https://video.tv.adobe.com/v/3429845?learn=on

Assistente IA

Scopri cosa puoi fare con AI Assistant nelle applicazioni basate su Adobe Experience Platform come Real-time Customer Data Platform, Journey Optimizer e Customer Journey Analytics.

143

https://video.tv.adobe.com/vc/3429845/ita.json

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https://video.tv.adobe.com/v/3412404?learn=on

Creare una campagna

Scopri come distribuire contenuti una tantum a un pubblico specifico eseguendo azioni immediatamente o secondo una pianificazione specifica.

142

https://video.tv.adobe.com/vc/3412404/ita.json

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https://video.tv.adobe.com/v/3430348?learn=on

Introduzione alla costruzione di un percorso

Scopri le basi della costruzione di un percorso nell’area di lavoro del percorso.

401

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https://video.tv.adobe.com/v/3430331?learn=on

Creare un pubblico tramite il generatore di regole

Scopri in che modo Journey Optimizer utilizza le regole per generare il pubblico e come utilizzare gli attributi, gli eventi e i tipi di pubblico esistenti per creare un pubblico.

392

https://video.tv.adobe.com/vc/3430331/ita.json

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https://video.tv.adobe.com/v/3416233?learn=on

Creare contenuti con E-mail Designer

Scopri come creare e-mail da zero. Scopri come utilizzare le risorse della libreria di AEM Assets Essentials, modificare la progettazione delle e-mail responsive e creare e-mail dai modelli con il supporto video di Journey Optimizer.

521

https://video.tv.adobe.com/vc/3416233/ita.json

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https://video.tv.adobe.com/v/3430268?learn=on

Importare e creare contenuti e-mail HTML con l’editor di messaggi

Scopri come importare contenuti HTML esistenti, modificarne la progettazione, aggiungere una pagina mirror e collegamenti per annullare l’iscrizione, e come creare il codice dei contenuti.

212

https://video.tv.adobe.com/vc/3430268/ita.json

{ "description": "Scopri come importare contenuti HTML esistenti, modificarne la progettazione, aggiungere una pagina mirror e collegamenti per annullare l’iscrizione, e come creare il codice dei contenuti.", "duration": "PT0H3M32S", "embedUrl": "https://video.tv.adobe.com/v/3430268/", "name": "Importare e creare contenuti e-mail HTML con l’editor di messaggi", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963904-100x56.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963906-150x85.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963906-200x113.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963907-220x124.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963907-236x133.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963907-290x163.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963908-420x236.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963908-640x360.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963909-666x375.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963909-720x405.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963909-960x540.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/78fdebee-1bed-4578-b188-5410da63c656/f974962cdc5b4268b05d8a326de0ae21_1718963910-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2024-06-21T09:57:09Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Importare e creare contenuti e-mail HTML con l’editor di messaggi" }

https://video.tv.adobe.com/v/3430338?learn=on

Anteprima, bozza e pubblicazione

Scopri come verificare il rendering delle e-mail nelle caselle in entrata utilizzando Litmus, visualizzare in anteprima le e-mail personalizzate rispetto ai profili di test, inviare bozze e pubblicare le e-mail.

245

https://video.tv.adobe.com/vc/3430338/ita.json

{ "description": "Scopri come verificare il rendering delle e-mail nelle caselle in entrata utilizzando Litmus, visualizzare in anteprima le e-mail personalizzate rispetto ai profili di test, inviare bozze e pubblicare le e-mail.", "duration": "PT0H4M5S", "embedUrl": "https://video.tv.adobe.com/v/3430338/", "name": "Anteprima, bozza e pubblicazione", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973124-100x56.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973126-150x85.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973127-200x113.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973129-220x124.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973129-236x133.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973130-290x163.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973130-420x236.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973130-640x360.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973131-666x375.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973131-720x405.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973131-960x540.jpg", "https://images-tv.adobe.com/mpcv3/3f953774-73cc-4e8e-87cc-31217a0c0922/84e0d4ca-add7-4ab6-98ff-420155d64840/f045d3a19f254ca79f3835aef3580c2f_1718973132-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2024-06-21T12:30:12Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Anteprima, bozza e pubblicazione" }

https://video.tv.adobe.com/v/3422078?learn=on

Creare un messaggio in-app

Scopri come creare e testare un messaggio in-app.

260

https://video.tv.adobe.com/vc/3422078/ita.json

{ "description": "Scopri come creare e testare un messaggio in-app.", "duration": "PT0H4M20S", "embedUrl": "https://video.tv.adobe.com/v/3422078/", "name": "Creare un messaggio in-app", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445995-100x56.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445995-150x85.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445996-200x113.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445996-220x124.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445996-236x133.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445996-290x163.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445996-420x236.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445997-640x360.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445997-666x375.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445997-720x405.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445997-960x540.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/4bbc49a4-cd6c-4500-82db-8a9c895dec43/8d6c55ebc33c4acf87529b965deb60d3_1690445998-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-07-27T08:18:07Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Creare un messaggio in-app" }

https://video.tv.adobe.com/v/3422017?learn=on

Configurare e inviare una campagna push

Scopri come configurare e inviare una notifica push con una campagna.

517

https://video.tv.adobe.com/vc/3422017/ita.json

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Configurare, creare e consegnare messaggi SMS

Scopri come configurare, creare e consegnare messaggi SMS nelle campagne e nei percorsi Journey Optimizer.

497

https://video.tv.adobe.com/vc/3422695/ita.json

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Rapporti live e globali

Scopri la differenza tra rapporti live e globali, come accedere e analizzare i rapporti specifici per percorsi e messaggi, e come modificare le dashboard dei rapporti.

628

https://video.tv.adobe.com/vc/3416276/ita.json

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Rapporti a livello di canale

Scopri come accedere ai rapporti a livello di canale, consultarli ed esportarli.

280

https://video.tv.adobe.com/vc/3424537/ita.json

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