Get started with Journey Optimizer for Journey Administrators and Managers
Learn everything you need to know to create your first campaign or journey.
Introduction to Adobe Journey Optimizer
Understand what Adobe Journey Optimizer is and how it has helped brands across industries boost ROI and overcome significant marketing challenges.
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Key capabilities and the user interface
Understand the Journey Optimizer's key capabilities and personas. Learn how to navigate the user interface.
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AI Assistant
Learn what you can do with AI Assistant in Adobe Experience Platform-based applications like Real-Time Customer Data Platform, Journey Optimizer, and Customer Journey Analytics.
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Create a campaign
Learn how to deliver one-time content to a specific audience by executing actions immediately, or on a specified schedule.
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Introduction to building a journey
Understand the basics of building a journey in the journey canvas.
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Create an audience using the rule builder
Understand how Journey Optimizer (AJO) uses rules to generate audience and learn how to use attributes, events, and existing audiences to create an audience.
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Create content with the Email Designer
Learn how to create emails from scratch. Understand how to use assets from the AEM Assets Essentials library, edit the responsive email design, and create emails from templates with our Journey Optimizer support video.
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Import and author HTML email content with the message editor
Learn how to import existing HTML content, tweak the design, add mirror page and unsubscribe links, and how to code your content.
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Preview, proof, and publish
Learn how to test email rendering across inboxes using Litmus, how to preview your personalized emails against test profiles, send proofs, and publish your email.
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Author an in-app message
Learn how to author and test an in-app message.
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Configure and send a push campaign
Learn how to configure and send a push notification with a campaign.
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Configure, author, and deliver SMS messages
Learn how to configure, author, and deliver SMS messages in Journey Optimizer campaigns and journeys.
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Monitor and analyze your journey with live reports
Learn how to effectively use Adobe Journey Optimizer's Live Report feature to monitor and analyze the performance of your journeys and messages in real-time. Learn how to customize dashboards, export reports, and interpret journey-specific metrics to optimize your marketing strategies.
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Channel level reports
Learn how to access, navigate, and export reports on the channel level.
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