Get started with Journey Optimizer for Journey Administrators and Managers

Learn everything you need to know to create your first journey.

https://video.tv.adobe.com/v/333745?learn=on

Introduction to Adobe Journey Optimizer

Introduction to Adobe Journey Optimizer

Understand what Adobe Journey Optimizer is and how it has helped brands across industries boost ROI and overcome significant marketing challenges.

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Journey Optimizer Overview Part 1 - Deliver omni-channel journeys

Journey Optimizer Overview Part 1 - Deliver omni-channel journeys

This video shows how brands can use Adobe Journey Optimizer to deliver personalized omni-channel journeys to their consumers.

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https://video.tv.adobe.com/v/334175?learn=on

Journey Optimizer Overview Part 2 - Advanced functionality

Journey Optimizer Overview Part 2 - Advanced functionality

This video shows how brands can use Adobe Journey Optimizer's decision management capabilities, real time segment qualification, and business event management to take their consumer journeys to new heights.

369

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https://video.tv.adobe.com/v/3424995?learn=on

Key capabilities and the user interface

Key capabilities and the user interface

Understand the Journey Optimizer's key capabilities and personas. Learn how to navigate the user interface.

471

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https://video.tv.adobe.com/v/3425020?learn=on

Create an audience using the rule builder

Create an audience using the rule builder

Understand how Journey Optimizer uses rules to generate audience and learn how to use attributes, events, and existing audiences to create an audience.

366

https://video.tv.adobe.com/vc/3425020/eng.json

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https://video.tv.adobe.com/v/3427083?learn=on

Import and author HTML email content with the message editor

Import and author HTML email content with the message editor

Learn how to import existing HTML content, tweak the design, add mirror page and unsubscribe links, and how to code your content.

191

https://video.tv.adobe.com/vc/3427083/eng.json

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https://video.tv.adobe.com/v/334150?learn=on

Create content with the Email Designer

Create content with the Email Designer

Learn how to create emails from scratch. Understand how to use assets from the AEM Assets Essentials library, edit the responsive email design, and create emails from templates with our Journey Optimizer support video.

533

https://video.tv.adobe.com/vc/334150/eng.json

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https://video.tv.adobe.com/v/3425026?learn=on

Preview, proof, and publish

Preview, proof, and publish

Learn how to test email rendering across inboxes using Litmus, how to preview your personalized emails against test profiles, send proofs, and publish your email.

217

https://video.tv.adobe.com/vc/3425026/eng.json

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https://video.tv.adobe.com/v/334078?learn=on

Profile and audience membership-based personalization

Profile and audience membership-based personalization

Learn how to add profile based personalization to a message and how to use audience membership as a pre-condition to a personalization block.

201

https://video.tv.adobe.com/vc/334078/eng.json

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https://video.tv.adobe.com/v/334088?learn=on

Add offers as personalization to a message

Add offers as personalization to a message

Learn how to add an decision management component to messages in Journey Optimizer.

148

https://video.tv.adobe.com/vc/334088/eng.json

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https://video.tv.adobe.com/v/3425027?learn=on

Use contextual event information for personalization

Use contextual event information for personalization

Learn how to use contextual event information from a journey to personalize a message.

182

https://video.tv.adobe.com/vc/3425027/eng.json

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https://video.tv.adobe.com/v/334244?learn=on

Use helper functions for personalization

Use helper functions for personalization

Learn how to transform personalization values using personalization helper functions and understand different use cases for helper functions.

428

https://video.tv.adobe.com/vc/334244/eng.json

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https://video.tv.adobe.com/v/3424996?learn=on

Introduction to building a journey

Introduction to building a journey

Understand the basics of building a journey in the journey canvas.

374

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https://video.tv.adobe.com/v/334202?learn=on

Use Case - Transactional Journey

Use Case - Transactional Journey

Understand the applicable use cases for transactional journeys and learn how to build transactional journeys.

106

https://video.tv.adobe.com/vc/334202/eng.json

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https://video.tv.adobe.com/v/3424997?learn=on

Use Case - Read audience

Use Case - Read audience

Understand the applicable use cases for a journey that is triggered by the read audience activity. Learn how to build batch-based journeys and which best practices to apply.

208

https://video.tv.adobe.com/vc/3424997/eng.json

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https://video.tv.adobe.com/v/334234?learn=on

Use Case - Business Event

Use Case - Business Event

Learn how to use business events in Journey Optimizer. Understand how the data from business events can be used for personalized messaging in journeys.

250

https://video.tv.adobe.com/vc/334234/eng.json

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https://video.tv.adobe.com/v/3425028?learn=on

Use Case - Audience qualification

Use Case - Audience qualification

Understand the applicable use cases for audience qualification journeys. Learn how to build a journey with audience qualification and which best practices to apply.

218

https://video.tv.adobe.com/vc/3425028/eng.json

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https://video.tv.adobe.com/v/334236?learn=on

Create a test profile

Create a test profile

Learn how to create a test profile.

137

https://video.tv.adobe.com/vc/334236/eng.json

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https://video.tv.adobe.com/v/3424998?learn=on

Publish a journey and journey statuses

Publish a journey and journey statuses

Understand the different states of a journey and the impact of publishing.

155

https://video.tv.adobe.com/vc/3424998/eng.json

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https://video.tv.adobe.com/v/346680?learn=on

Create a campaign

Create a campaign

Learn how to deliver one-time content to a specific audience by executing actions immediately, or on a specified schedule.

142

https://video.tv.adobe.com/vc/346680/eng.json

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https://video.tv.adobe.com/v/334108?learn=on

Live and global reports

Live and global reports

Learn the difference between live and global reports, how to access and analyze the Journey and the Message specific reports, and how to modify the report dashboards.

631

https://video.tv.adobe.com/vc/334108/eng.json

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