Learn how to use attribute rules to create an audience and define a composite audience in Experience Cloud.
This article helps you understand how to:
The following graphic represents two rules in a composite audience.
Each circle represents a rule that defines audience membership. Visitors that qualify as members in both audience rules overlap to become the composite, defined audience.
The audience is fully defined after data collection for the specified period completes.
The following example shows how to create the rules for a composite audience. This audience is composed of:
Home & Garden section derived from page data, or raw analytics data.
Chrome and Safari users derived from an Adobe Analytics segment published to the Experience Cloud.
To create an audience
In the Experience Cloud, under Experience Platform, select People > Audience Library.
On the Audiences page, select New.
On the Create New Audience page, specify a title and description.
Under Rules, select an attribute source:
Due to caching, deleted report suites in Analytics require 12 hours before the deletion is shown in the Experience Cloud.
Define audience rules, then select Save.
You should have an understanding of your implementation variables when defining audience rules.
Under Rules, define the
Home & Garden attribute selections:
The Chrome & Safari Visitors is an audience segment shared from Analytics:
For comparison, you might add an OR rule to see all visitors to a site section, such as Patio & Furniture.
The resulting rule is a defined audience comprising Chrome & Safari users who visited Home & Garden. The Patio & Furniture segment provides additional insight into all visitors visiting that site section.
After the data collection completes for the specified period, the circles combine to show a defined audience.
After the audience is saved, it is available for other applications. For example, you can include a shared audience in an Adobe Target activity.