Experience Platform Connector Events

The following lists the Commerce events available when you install the Experience Platform connector extension. The data these events collect is sent to the Adobe Experience Platform edge. You can also create custom events to collect additional data not provided out of the box.

In addition to the data the following events collect, you also get other data provided by the Adobe Experience Platform Web SDK.

Storefront events

The storefront events collect anonymized behavioral data from your shoppers as they browse your site. The data these events collect can be used to create promotions and campaigns targeted to a specific set of shoppers.

NOTE

All storefront events include the identityMap field, which is a unique identifier of the person.

addToCart

Description XDM event name
Triggered when a product is added to the cart or when the quantity of a product in the cart is incremented. commerce.productListAdds

Data collected from addToCart

The following table describes the data collected for this event.

Field Description
productListAdds Indicates if a product was added to a shopping cart. A value of 1 indicates that a product was added.
productListItems An array of products added to the shopping cart
SKU Stock Keeping Unit. The unique identifier for the product.
name The display name or human-readable name of the product
priceTotal The total price for the product line item
quantity The number of product units added to the cart
discountAmount Indicates the discount amount applied
currencyCode The ISO 4217 currency for the product
productImageUrl Main image URL of the product
selectedOptions Field used for a configurable product. attribute identifies an attribute of the configurable product, such as size or color and value identifies the value of the attribute such as small or black.
cartID The unique ID that identifies the customer’s cart

openCart

Description XDM event name
Triggered when a new cart is created, which is when a product is added to an empty cart. commerce.productListOpens

Data collected from openCart

The following table describes the data collected for this event.

Field Description
productListOpens Indicates if a cart was created. A value of 1 indicates that a cart was created.
productListItems An array of products added to the shopping cart
SKU Stock Keeping Unit. The unique identifier for the product.
name The display name or human-readable name of the product
priceTotal The total price for the product line item
quantity The number of product units added to the cart
discountAmount Indicates the discount amount applied
currencyCode The ISO 4217 currency for the product
productImageUrl Main image URL of the product
selectedOptions Field used for a configurable product. attribute identifies an attribute of the configurable product, such as size or color and value identifies the value of the attribute such as small or black.
cartID The unique ID that identifies the customer’s cart

removeFromCart

Description XDM event name
Triggered every time a product is removed or every time the quantity of a product in the cart is decremented. commerce.productListRemovals

Data collected from removeFromCart

The following table describes the data collected for this event.

Field Description
productListRemovals Indicates if a product was removed from the cart. A value of 1 indicates that a product was removed from the cart.
productListItems An array of products removed from the shopping cart
SKU Stock Keeping Unit. The unique identifier for the product.
name The display name or human-readable name of the product
priceTotal The total price for the product line item
quantity The number of product units removed from the cart
discountAmount Indicates the discount amount applied
currencyCode The ISO 4217 currency for the product
productImageUrl Main image URL of the product
selectedOptions Field used for a configurable product. attribute identifies an attribute of the configurable product, such as size or color and value identifies the value of the attribute such as small or black.
cartID The unique ID that identifies the customer’s cart

shoppingCartView

Description XDM event name
Triggered when any cart page loads. commerce.productListViews

Data collected from shoppingCartView

The following table describes the data collected for this event.

Field Description
productListViews Indicates if a product list was viewed
productListItems An array of products in the shopping cart
SKU Stock Keeping Unit. The unique identifier for the product.
name The display name or human-readable name of the product
priceTotal The total price for the product line item
quantity The number of product units in the cart
discountAmount Indicates the discount amount applied
currencyCode The ISO 4217 currency for the product
productImageUrl Main image URL of the product
selectedOptions Field used for a configurable product. attribute identifies an attribute of the configurable product, such as size or color and value identifies the value of the attribute such as small or black.
cartID The unique ID that identifies the customer’s cart

pageView

Description XDM event name
Triggered when any page loads. web.webpagedetails.pageViews

Data collected from pageView

The following table describes the data collected for this event.

Field Description
pageViews Indicates if a page was loaded. A value of 1 indicates that the page was loaded.

productPageView

Description XDM event name
Triggered when any product page loads. commerce.productViews

Data collected from productPageView

The following table describes the data collected for this event.

Field Description
productViews Indicates if the product was viewed
productListItems An array of products in the shopping cart
SKU Stock Keeping Unit. The unique identifier for the product.
name The display name or human-readable name of the product
priceTotal The total price for the product line item
discountAmount Indicates the discount amount applied
currencyCode The ISO 4217 currency for the product
productImageUrl Main image URL of the product
selectedOptions Field used for a configurable product. attribute identifies an attribute of the configurable product, such as size or color and value identifies the value of the attribute such as small or black.

startCheckout

Description XDM event name
Triggered when the shopper clicks a checkout button. commerce.checkouts

Data collected from startCheckout

The following table describes the data collected for this event.

Field Description
checkouts Indicates if an action occurred during the checkout process
productListItems An array of products in the shopping cart
SKU Stock Keeping Unit. The unique identifier for the product.
name The display name or human-readable name of the product
priceTotal The total price for the product line item
quantity The number of product units in the cart
discountAmount Indicates the discount amount applied
currencyCode The ISO 4217 currency for the product
productImageUrl Main image URL of the product
selectedOptions Field used for a configurable product. attribute identifies an attribute of the configurable product, such as size or color and value identifies the value of the attribute such as small or black.
cartID The unique ID that identifies the customer’s cart

completeCheckout

Description XDM event name
Triggered when the shopper places an order. commerce.order

Data collected from completeCheckout

The following table describes the data collected for this event.

Field Description
purchases Indicates if an order has been accepted
order Contains information about the placed order for one or more products
purchaseID Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique.
orderType Indicates the type of order that was placed, such as Checkout or Instant Purchase
payments The list of payments for this order
currencyCode The ISO 4217 currency code used for this payment item. For example, USD or EUR.
paymentAmount The value of the payment
paymentType The method of payment for this order. Options are: cash, credit_card, debit_card, gift_card, check, paypal, wire_transfer, credit_card_reference, other
transactionID The unique transaction identifier for this payment item
shipping Shipping details for one or more products.
shippingMethod The method of shipping chosen by the customer, such as standard delivery, expedited delivery, pick up in store, and so on
shippingAmount The total shipping cost for the items in the cart
promotionID Unique identifier of the promotion, if any
personalEmail Specifies the personal email address
address The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards
productListItems An array of products in the shopping cart
SKU Stock Keeping Unit. The unique identifier for the product.
name The display name or human-readable name of the product
priceTotal The total price for the product line item
quantity The number of product units in the cart
discountAmount Indicates the discount amount applied
currencyCode The ISO 4217 currency code used for the order totals.
productImageUrl Main image URL of the product
selectedOptions Field used for a configurable product. attribute identifies an attribute of the configurable product, such as size or color and value identifies the value of the attribute such as small or black.

Profile events

Profile events include account information, such as signIn, signOut, createAccount, and editAccount. This data is used to help populate key customer details that are needed to better define segments or execute marketing campaigns, such as if you want to target shoppers who live in New York.

signIn

Description XDM event name
Triggered when a shopper attempts to sign in. userAccount.login
NOTE

This event is triggered when the specific action is attempted. It does not indicate that the action was successful.

Data collected from signIn

The following table describes the data collected for this event.

Field Description
eventType The primary event type for this time-series record, such as: userAccount.login
person An individual actor, contact, or owner
accountID Captures the user account ID
personalEmailID Specifies the unique identifier for the personal email
address The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards
userAccount Indicates any loyalty details, preferences, login processes, and other account preferences
login Indicates if a visitor attempted to log in

signOut

Description XDM event name
Triggered when a shopper attempts to sign out. userAccount.logout
NOTE

This event is triggered when the specific action is attempted. It does not indicate that the action was successful.

Data collected from signOut

The following table describes the data collected for this event.

Field Description
eventType The primary event type for this time-series record, such as: userAccount.logout
userAccount Indicates any loyalty details, preferences, login processes, and other account preferences
logout Indicates if a visitor attempted to log out

createAccount

Description XDM event name
Triggered when a shopper attempts to create an account. userAccount.createProfile
NOTE

This event is triggered when the specific action is attempted. It does not indicate that the action was successful.

Data collected from createAccount

The following table describes the data collected for this event.

Field Description
eventType The primary event type for this time-series record, such as: account.createProfile
person An individual actor, contact, or owner
accountID Captures the user account ID
accountType Captures the user account type, such as Personal or Company, if applicable
personalEmailID Specifies the unique identifier for the personal email
address The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards
userAccount Indicates any loyalty details, preferences, login processes, and other account preferences
createProfile Indicates if a user has created an account profile

editAccount

Description XDM event name
Triggered when a shopper attempts to edit an account. userAccount.updateProfile
NOTE

This event is triggered when the specific action is attempted. It does not indicate that the action was successful.

Data collected from editAccount

The following table describes the data collected for this event.

Field Description
eventType The primary event type for this time-series record, such as: account.updateProfile
person An individual actor, contact, or owner
accountID Captures the user account ID
accountType Captures the user account type, such as Personal or Company, if applicable
personalEmailID Specifies the unique identifier for the personal email
personalEmail Specifies the personal email address
address The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards
userAccount Indicates any loyalty details, preferences, login processes, and other account preferences
updateProfile Indicates if a user has updated their account profile

Search events

The search events provide data relevant to the shopper’s intent. Insight into a shopper’s intent helps merchants see how shoppers are searching for items, what they click on, and ultimately purchase or abandon. An example of how you might use this data, is if you want to target existing shoppers who search for your top product, but never purchase the product.

searchRequestSent

Description XDM event name
Triggered by the following events in the “search as you type” popover:

Press Enter, Click View All

Triggered by the following events on search results pages:

Select a filter, Change the sort order (Sort By), Change the sort direction (ascending or descending), Change the number of results per page (Show # per page), Navigate to the next page, Navigate to the previous page, Navigate to a different page		 searchRequest
NOTE

Search events are not supported on an Adobe Commerce Enterprise Edition with the B2B module installed.

Data collected from searchRequestSent

The following table describes the data collected for this event.

Field Description
searchRequest Indicates if a search request was sent
filter Indicates if any filters were applied to limit search results
attribute (filter) The facet of an item used to determine whether to include it in search results
value Attribute values used to determine which items are included in search results
isRange When true, values indicate endpoints of an acceptable range of values
sort Indicates how search results should be sorted
attribute (sort) An attribute used to sort items in search results
order The order in which to return search results
query The terms searched for

searchResponseReceived

Description XDM event name
Triggered when Live Search returns results for the “search as you type” popover or search results page. searchResponse
NOTE

Search events are not supported on an Adobe Commerce Enterprise Edition with the B2B module installed.

Data collected from searchResponseReceived

The following table describes the data collected for this event.

Field Description
searchResponse Indicates if a search response has been received
suggestions An array of strings that include the names of products and categories that exist in the catalog that are similar to the search query
numberOfResults The number of products returned
productListItems An array of products in the shopping cart.
SKU Stock Keeping Unit. The unique identifier for the product.
name The display name or human-readable name of the product
productImageUrl Main image URL of the product

(Beta) Back office events

NOTE

For merchants already enrolled in our back office beta program, you have access to back office events. If you would like to participate in the back office beta program, contact drios@adobe.com.

The back office events contain information about the status of an order, such as if an order was placed, cancelled, refunded, or shipped. The data these server-side events collect show a 360 view of the shopper order. This can help merchants better target or analyze the entire order status when developing marketing campaigns. For example, you can spot trends in certain product categories that perform well at different times of the year. Such as, winter clothes that sell better during colder months or certain product colors that shoppers are interested in over the years. In addition, order status data can help you calculate lifetime customer value by understanding a shopper’s propensity to convert based on previous orders.

orderPlaced

Description XDM event name
Triggered when a shopper places an order. commerce.orderPlaced

Data collected from orderPlaced

The following table describes the data collected for this event.

Field Description
identityMap Contains the email address that identifies the customer
address The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards
eventType commerce.orderPlaced
productListItems An array of products in the order
name The display name or human-readable name of the product
SKU Stock Keeping Unit. The unique identifier for the product.
quantity The number of product units in the cart
priceTotal The total price for the product line item
discountAmount Indicates the discount amount applied
order Contains information about the order
purchaseID Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique
purchaseOrderNumber Unique identifier assigned by the purchaser for this purchase or contract
payments The list of payments for this order
paymentType The method of payment for this order. Enumerated, custom values allowed.
currencyCode The ISO 4217 currency code used for this payment item
paymentAmount The value of the payment
shipping Shipping details for one or more products
shippingMethod The method of shipping chosen by the customer, such as standard delivery, expedited delivery, pick up in store, and so on
shippingAddress Physical shipping address
street1 Primary street level information, apartment number, street number, and street name
shippingAmount The amount the customer had to pay for shipping.
billingAddress Billing postal address
street1 Primary street level information, apartment number, street number, and street name
street2 Additional field for street level information
city The name of the city
state The name of the state. This is a free-form field.
postalCode The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.
country The name of the government-administered territory. Other than xdm:countryCode, this is a free-form field that can have the country name in any language.

orderShipped

Description XDM event name
Triggered when an order is shipped. commerce.orderLineItemShipped

Data collected from orderShipped

The following table describes the data collected for this event.

Field Description
identityMap Contains the email address that identifies the customer
address The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards
eventType commerce.orderLineItemShipped
productListItems An array of products in the order
name The display name or human-readable name of the product
SKU Stock Keeping Unit. The unique identifier for the product.
quantity The number of product units in the cart
priceTotal The total price for the product line item
discountAmount Indicates the discount amount applied
order Contains information about the order
purchaseID Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique
purchaseOrderNumber Unique identifier assigned by the purchaser for this purchase or contract
payments The list of payments for this order
paymentType The method of payment for this order. Enumerated, custom values allowed.
currencyCode The ISO 4217 currency code used for this payment item
paymentAmount The value of the payment
shipping Shipping details for one or more products
shippingMethod The method of shipping chosen by the customer, such as standard delivery, expedited delivery, pick up in store, and so on
shippingAddress Physical shipping address
street1 Primary street level information, apartment number, street number, and street name
shippingAmount The amount the customer had to pay for shipping.
billingAddress Billing postal address
street1 Primary street level information, apartment number, street number, and street name
street2 Additional field for street level information
city The name of the city
state The name of the state. This is a free-form field.
postalCode The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.
country The name of the government-administered territory. Other than xdm:countryCode, this is a free-form field that can have the country name in any language.

orderCancelled

Description XDM event name
Triggered when a shopper cancels an order. commerce.orderCancelled

Data collected from orderCancelled

The following table describes the data collected for this event.

Field Description
identityMap Contains the email address that identifies the customer
address The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards
eventType commerce.orderCancelled
productListItems An array of products in the order
name The display name or human-readable name of the product
SKU Stock Keeping Unit. The unique identifier for the product.
quantity The number of product units in the cart
priceTotal The total price for the product line item
discountAmount Indicates the discount amount applied
order Contains information about the order
purchaseID Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique
purchaseOrderNumber Unique identifier assigned by the purchaser for this purchase or contract

orderRefunded

Description XDM event name
Triggered when a shopper returns an item in an order. commerce.creditMemoIssued

Data collected from orderRefunded

The following table describes the data collected for this event.

Field Description
identityMap Contains the email address that identifies the customer
address The technical address, for example, name@domain.com as commonly defined in RFC2822 and subsequent standards
eventType commerce.creditMemoIssued
productListItems An array of products in the order
order Contains information about the order
purchaseID Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique
purchaseOrderNumber Unique identifier assigned by the purchaser for this purchase or contract

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