Requires Admin permissions.
You have steady flow of traffic and orders, which means you are effectively reaching and acquiring customers. But what are your most valuable referral channels? what is the average lifetime value of customers acquired from one source versus another? By connecting your order referral source data from Google ECommerce to MBI, you can build analyses that will help you identify your most valuable marketing channels.
Let us get started by entering our Google ECommerce credentials into MBI:
Go to the
Connections page under Admin > Connections.
Click Add a New Source, located on the right side of the screen above the
Data Sources table.
Click the Google ECommerce icon. This will open the Google ECommerce credentials page.
Enter your Google Analytics credentials. At completion of the authorization process, you will be redirected back to MBI.
A list of profile IDs will display. Check the profiles you want to connect to MBI.
If you have multiple profiles and need some help identifying which is which, refer to the **Connecting Multiple Google Analytics profiles section below.
Changes are saved automatically, so just click Back to Connections when you are finished.
You may have multiple websites connected to a single Google Analytics account, identified by their own Google Analytics profile ID. In this case, you will have the option of including all your profile IDs in MBI. Just check the profile IDs you would like to include during the profile selection step.
To identify a particular website’s Google Analytics Profile ID:
Log into Google Analytics
Go to the particular website’s Google Analytics dashboard
Look at the URL - the Profile ID corresponds to the 8 numbers following
p at the end of the line
Securitysection, click edit next to
Authorizingapplications and sites.