The Adobe Analytics integration for MBI enables you to bring together the end-to-end customer journey focus of Adobe Analytics and the eCommerce focus you rely on from MBI. This gives you a complete picture of your store’s overall performance.
More specifically, the Adobe Analytics integration for MBI provides functionality for merchants to start combining their Commerce and Analytics data sets.
Create a connection from your existing Adobe Analytics account into MBI.
Select up to 25 metrics and dimensions from one report suite to replicate into your MBI Data Warehouse.
Use all standard MBI functionality to transform, join, and report on replicated Adobe Analytics data.
The following information is needed to connect:
Adobe Analytics login credentials
Name and/or ID of Adobe Analytics report suite to replicate data from
List of metrics and dimensions to replicate into MBI
Connecting the Adobe Analytics Integration for MBI
Go to the Integrations page under Manage Data > Integrations.
Click Add an Integration, located on the right side of the screen.
Click the Adobe Analytics icon to access the page that allows you to authorize your Adobe Analytics account connection.
Click Authorize with Adobe Analytics.
Enter your Adobe Analytics credentials. After successful authorization, you are redirected back to MBI.
A list of available report suites displays. Select the report suite from which you want to import the data, then click Continue.
The metrics and dimensions selection screen displays. Select at least one metric and at least one dimension, up to a combined total of 25 metrics and dimensions. Search by name or scroll to find your components, then click the checkboxes to select. Click Continue.
The selected report suite displays in a table. Click Save to confirm your selection.
Inform the MBI Support team that your integration is authorized, and they run the initial connection process for you.
After the initial connection process runs, your table will be available in the Data Warehouse page, under the All Tables tab. Select the columns that you wish to replicate, and the data will appear after the next full update.