Marketing campaign deliveries

Orchestrate your cross channel deliveries in your campaigns: streamline your communications with Adobe Campaign through personalised emails, SMS, push notifications and in-app messages. You can use rich media like videos, emojis or GIFs and integrate them directly.

Deliveries can be created via the campaign dashboard, a campaign workflow or directly via the overview of deliveries. When created from a campaign, deliveries will be linked to this campaign and consolidated at the campaign level.

Create deliveries

You have two ways to add deliveries to your marketing campaigns:

  • From the Add a delivery link in the campaign dashboard.

Once saved, the delivery is added to the campaign dashboard.

  • From a campaign workflow, in the Targeting and workflows tab, by adding the delivery.

    Once the workflow is started, the delivery is added to the campaign dashboard.

Learn how to set up and execute the delivery approval flow in this page.

Start a delivery

A delivery can be sent once all approvals have been granted. The delivery execution process depends on the channel.

Start an email or mobile delivery

Once all approval requests have been granted, the delivery status changes to Pending confirmation and can be started. Reviewers who can start the delivery are notified that a delivery is ready to be started.

The information also appears on the campaign dashboard. The Confirm delivery link lets you start the delivery.

Confirming the delivery is restricted to Administrators, and to the operator or group of operators explicitly mentioned in the delivery or campaign properties. If no operator is designed, Administrators and the campaign owner can approve.

However, you can also allow the campaign owner to confirm the send, even if specific reviewers were defined in the delivery or campaign properties. To do this, as an Administrator, create the NmsCampaign_Activate_OwnerConfirmation option and set it to 1. The options are managed from the Administration > Platform > Options node in the Adobe Campaign explorer.

Start a direct mail delivery

Once all approvals have been granted, the delivery status changes to Pending extraction. The extraction files are created via a dedicated technical workflow which, in a default configuration, starts automatically when a direct mail delivery is pending extraction. When a process is in progress, it is displayed in the dashboard and can be edited via its link.

Once the extraction workflow has been successfully executed, the extraction file must be approved (provided that extraction file approval was selected in the delivery settings). Learn more.

Follow the steps below to validate content and send the file to the provider:

  1. Once the extraction file is approved, you can generate the proof of the router notification email. This email message is constructed based on a delivery template. It must be approved.

    This step is only available if the Enable the sending and validation of proofs (Direct mail) option was enabled in Approvals tab of the advanced campaign parameters.

  2. Click the Send a proof button to create the proofs.

    The proof target must be defined beforehand.

    You can create as many proofs as necessary. These are accessed via the Direct mail… link of the delivery detail.

  3. The delivery status changes to To submit. Click the Submit proofs button to start the approval process.

  4. The delivery status changes to Proof to validate and a button lets you accept or reject approval.

    You can either accept or reject this approval, or return to the extraction step.

  5. Once the proof is approved, the extraction file is sent to the router and the delivery is finished.

Budget and costs calculation

The file extraction launches two processes: budget calculation and stock calculation. The budget entries are updated.

  • The Budget tab lets you manage the budgets for the campaign. The total of the cost entries is shown in the Calculated cost field of the campaign’s main tab and the program it belongs to. The amounts are also reflected in the campaign budget.

    The real cost will eventually be calculated from information supplied by the router. Only messages actually sent are invoiced.

  • Stocks are defined in the Administration > Campaign management > Stocks node of the tree.

    Cost structures in the Administration > Campaign management > Service providers node.

    Stock lines are visible in the stock section. To define the initial stock, open a stock line. The stock is decremented each time a delivery takes place. You can define an alert level and notifications.

    NOTE

    Learn more about budgets in this section.

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