In order to be able to manage subscriptions, you first need to create a service and configure it. Configuring a new service allows you to specify the email confirmations that the profiles will receive when they subscribe to or unsubscribe from the service. You will also define the subscription and unsubscription landing pages linked to the service. For example, a service subscription link inserted into an email will automatically direct the profile to the subscription landing page that is specified in the service.
To configure a service:
From the advanced menu Profiles & audiences > Services via the Adobe Campaign logo, add a new service or select an existing service. If you create a new service, simply follow the steps shown on the screen.
A default service template is available. This template is pre-configured with default landing pages and confirmation emails. You can create other templates to define specific configurations. For more on this, refer to the Managing templates section.
In the Service properties section, accessed via the button in the service dashboard, configure the confirmation messages for subscriptions and unsubscriptions.
Select the Subscriptions with an expiration date option to set a validity duration for the subscription.
You can use the expiration date in a Segmentation activity to target profiles who are subscribed to a service that is not expired.
Fill in the Service label field. The service label is mandatory when using a custom confirmation message.
Select a confirmation message template for subscriptions and unsubscriptions. Three modes are available:
No message: this mode allows you to create a service without a confirmation message.
Default message: this mode will use the default subscription or unsubscription confirmation transactional message. The default confirmation messages are generic and will be the same for all services that use the default mode.
You can modify a default message by clicking its label in the Service properties section or by selecting it from the Adobe Campaign transactional message list, after checking the Show internal transactional messages box.
Custom message: this mode allows you to handle custom confirmation messages, specific for each service. You then select the Custom subscription event configuration which is associated with a specific transactional message template. For more on this, see Confirming subscription to a service.
Save the service. It is now ready to be used.
Once a service has been created, you can start promoting it.
This video shows how to create a service and manage its subscriptions.
Additional Campaign Standard how-to videos are available here.