Campaign Standard lets you call a workflow with parameters (an audience name to target, a file name to import, a part of message content, etc.). This way, you can easily integrate your Campaign automations with your external system.
Let’s take the following example, where we want to send emails directly from a CMS. In that case, you can configure your system to select the audience and email content into the CMS. Clicking on Send will then call a Campaign workflow with these parameters, enabling you to use them into the workflow to define the audience and URL content to use in the delivery.
The process to call a workflow with parameters is the following: