- Campaign Standard documentation
- Latest Updates
- Release Notes
- Getting started
- Profiles and audiences
- Communication channels
- Get started with communication channels
- About communication channels
- Delivery best practices
- Email messages
- SMS messages
- Push notifications
- In-App messaging
- Direct mail
- Transactional messaging
- Landing pages
- Designing email content
- Testing and Sending
- Reporting
- Integrating with other solutions
- Get started with Campaign integrations
- Campaign and Experience Manager
- Campaign and Target
- Campaign and Analytics
- Campaign and Audience Manager or People core service
- Campaign and Analytics for Mobile
- Campaign and Triggers
- Campaign and Microsoft Dynamics 365
- Campaign and Adobe Experience Platform
- Managing processes and data
- Get started with data and processes management
- Workflow general operation
- Executing a workflow
- Calling a workflow with external parameters
- Targeting activities
- Execution activities
- Channel activities
- Data management activities
- Filtering data
- Importing and exporting data
- Use cases
- About workflow use cases
- Deliveries
- Creating deliveries with a complement
- Creating deliveries on profiles’ creation date
- Creating a weekly delivery
- Creating a cross-channel delivery
- Identifying duplicates before a delivery
- Birthday delivery
- Coupling email and direct mail deliveries
- Sending an email with enriched fields
- Personalizing an email with additional data
- Sending a recurring push notification
- Segmentation and targeting
- Data management
- Reconcile a File audience with the database
- Deduplicating the data from an imported file
- Enriching profile data with data contained in a file
- External signal activity and data import
- Updating the database with external data
- Updating data based on an automatic file download
- Data reconciliation using relations
- Data update using reconciliation
- Exporting profiles in an external file
- Updating multiple subscription statuses from a file
- Subscribing profiles from a file to a specific service
- Developing
- Administrating
- Get started with Campaign Standard administration
- Monitoring guidelines
- Audit Trail
- Configuration guidelines
- Users and security
- Configuring channels
- Configuring mobile channels
- Implementing Push tracking
- Adding images and videos iOS
- Understanding push notifications payload structure
- Implementing local notification tracking
- Tags in Adobe Experience Platform synchronization FAQ
- Experience Platform SDK integration FAQ
- Configuring tag rules to support Adobe Campaign Standard use cases
- Mobile use cases supported in Adobe Campaign Standard
- How to migrate your mobile application from SDK v4 to Adobe Experience Platform SDK
- Configuring SMS channel
- Application settings
- Working with APIs
- Get started with Campaign Standard APIs
- About Campaign Standard APIs
- Global concepts
- Interacting with custom resources
- Managing profiles
- Managing services and subscriptions
- Interacting with marketing history
- Privacy management
- Managing transactional messages
- Managing workflows
- Managing organizational units
- Managing geographical units
- Troubleshooting
- Campaign Control Panel
About the Audience Destinations service
Audience Destinations service is currently in beta, which may be subject to frequent updates without notice. Customers are required to be hosted on Azure (currently in beta for North America only) to access these capabilities. Please reach out to Adobe Customer Care if you would like access.
Empower your consumer experiences by leveraging the Adobe Experience Platform to build highly targeted audiences based on large, complex datasets. The Adobe Experience Platform consolidates profile, behavioral and multi-entity data across online and offline sources, including Adobe Analytics, to help you build a 360-degree view of your customer, enabling you to effectively manage your customer experiences.
Adobe Campaign Standard will then use the Audience Destinations service to retrieve a collection of profiles, known as Audiences, from Adobe Experience Platform for multi-step and/or cross-channel campaign programs.
Audiences are created by first building segments, which are essentially a set of rules based on virtually any variable (e.g., profile, event, multi-entity data) within a customer profile from Adobe Experience Platform to create a multidimensional target. Global concepts on Real-time Customer Profile & Segmentation Services are referenced in these dedicated documents:
Once a segment has been created, you can then activate it as an audience for a delivery in Campaign Standard workflows. Additionally, you can use contextual data from the Adobe Experience Platform to personalize and add dynamic content to your campaigns.
How-to videos are also available in this section.
Terms used in these sections:
-
Profile: Profile is an Experience Platform standard data model used to define attributes of consumers. A profile can also be an aggregate of event data and attributes related to a person and or device.
Example: "John Doe is a 55 years old male.”
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Segment: A set of rules that defines a subset of profiles from your database, using both attributes and event data.
Example: “Males > 50 years old.”
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Audience: A collection of profiles that meet segment rules.
Example: List of profiles corresponding to all males > 50 years old in your database.
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