Adobe Campaign is a powerful tool for collecting and processing extremely large amounts of data, including personal information and sensitive data. This is why privacy needs to be managed carefully.
Always make responsible and ethical use of personal information.
Refrain from sending unsolicited email, push notifications and SMS messages (“spam”). Adobe strongly believes in the principles of permission marketing in fostering customer lifetime value and loyalty, and therefore strictly forbids the use of Adobe Campaign in sending unsolicited messages.
To correctly handle privacy and manage personal data, work within the legislations applicable to the region(s) where you operate. These regulations include:
For more on how GDPR, CCPA, and PDPA apply to Adobe Campaign, see this page.
Adobe Campaign is part of the Adobe Experience Cloud solutions. The way privacy is handled in Campaign obeys the Adobe Experience Cloud general principles, such as the following:
What information is collected when using Adobe Experience Cloud
As a company using Adobe Experience Cloud solutions, you choose what information to collect and send to your Adobe Experience Cloud account. Examples of the types of information that may be collected include web browsing activity, IP addresses, location information from mobile devices, campaign success rates, items purchased or placed in shopping cart, etc.
How Adobe Experience Cloud is used to collect information
You users’ privacy choices about your use of Adobe Experience Cloud
Adobe asks you to provide your customers privacy policies describing:
As for all Adobe products, Campaign users can opt-out sharing information collected about them through apps and websites. For more on this, see the Adobe Experience Cloud Usage Information FAQ.
For further details on the Adobe Experience Cloud privacy, see this page.
When managing Privacy, it is important to define what data should be handled with care and by whom.
The main legislations refer to the different entities that manage data as follows:
Therefore, as a company collecting and sharing personal data, you are the Data Controller, your clients are the Data Subjects and Adobe Campaign acts as a Data Processor when handling their personal data as directed by you. Note that it is your responsibility as a Data Controller to handle the relationship with the Data Subjects such as when managing privacy requests.
When integrating Campaign with other Experience Cloud solutions where audiences can be transferred from one system to another, Adobe Analytics, Audience Manager or People core service, or with other solutions such as Microsoft Dynamics 365, you need to pay extra care to personal data protection.
Adobe Campaign enables you to collect data, including personal and sensitive information. It is therefore essential that you receive and monitor consent from your recipients.
Privacy management refer to all the processes and tools that can help you comply with Privacy regulations (GDPR, CCPA, etc.). Get an overview of what privacy management is on this page.
Adobe Campaign provides you with various sets of features dedicated to privacy management:
The main Privacy capabilities in Campaign and an example of the personas involved are presented in this section.
Originally, Adobe Campaign offers important features that are essential to Privacy:
For more on these features and how to manage them in Adobe Campaign, see this page.
Adobe Campaign provides additional capabilities to help you facilitate your readiness as a Data Controller for certain Privacy requests:
The Right to Access is the right for the Data Subject to obtain from the Data Controller confirmation as to whether or not personal data concerning them is being processed, where and why.
The Right to be Forgotten (delete request) entitles the Data Subject to have the Data Controller erase their personal data.
This set of tools is here to help you with your privacy compliance for GDPR, CCPA, and PDPA. For more on these different regulations, see this page.
Thanks to its tracking functionalities, Adobe Campaign enables you to track the behavior of your delivery recipients using session cookies and permanent cookies. For more on tracking, see this page.
Regulations such as the General Data Protection Regulation (GDPR) state that companies require the agreement of website users before installing any cookies. You must inform users that your sites are equipped with web tracking tools via an authorization request.
You can also add tracked links in your messages in order to measure the impact of your delivery and recipient behavior in the Tracking indicators built-in report, or create your own dedicated reports.