When creating a delivery, there are two possible methods for integrating offers:
To present an offer during a marketing campaign, simply create a classic delivery action based on the chosen channel. The offer engine is called up when the delivery content is defined, by clicking the Offers icon available in the toolbar.
Learn more about direct mail deliveries in this section. Learn more about marketing campaigns in this section.
To insert offer propositions into a delivery, apply the following steps:
In the delivery window, click the Offers icon.
Select the space that matches your offer environment.
To refine the engine’s choice of offers, select either the category from which the offer(s) to be presented is a part of, or one/several themes. We recommend only using one of these fields at a time to avoid overloading the restrictions.
Specify the number of offers you want to insert into the delivery body.
Select the Exclude non-eligible recipients option if necessary. For more on this, refer to Parameters for calling offer engine.
If necessary, select the Do not display anything if no offers are selected option. For more on this, refer to Parameters for calling offer engine.
Insert the property(ies) into the delivery content using the merge fields. The number of propositions available depends on the way the engine call is configured and their order depends on the priority of offers.
Finalize the content and send your delivery as usual.
The representation of offers to be presented is inserted into the body of the delivery via the merge fields. The number of propositions is defined in the parameters of the offer engine call.
The delivery can be personalized using the offer’s fields or, in the case of an email, the rendering functions.
You can also present offers in a delivery using delivery outlines.
For more information on delivery outlines, refer to the Campaign - MRM guide.
Create a new campaign or access an existing campaign.
Access the delivery outlines via the campaign’s Edit > Documents tab.
Add an outline then insert as many offers as you like into it by right-clicking on the outline and selecting New > Offer, then save the campaign.
Create a delivery whose delivery outlines you have access to (for example, a direct mail delivery).
When editing the delivery, click Select a delivery outline.
Depending on the type of delivery, this option can be found in the Properties > Advanced menu (for email deliveries for example).
Using the Offers button, you can then configure the offer space as well as the number of offers to present in the delivery.
Add the propositions into the delivery body using the personalization fields (for more on this, refer to the Inserting an offer proposition into a delivery section), or in the case of a direct mail delivery, by editing the extraction file format.
Propositions will be selected from the offers referenced in the delivery outline.
Information regarding the offer rankings and weights is only saved in the proposition table if the offers are generated directly in the delivery.