About social marketing

Campaign v7 documentation
Latest updates
Release Notes
- Get started with upgrades
- Latest release
- Previous releases
  - Gold Standard
  - 2021
  - 2022
- Deprecated features
- Compatibility matrix
Get started
- Start with Adobe Campaign
- Privacy
- Profile management
- Import and export data
- Filter data
- Create queries
- Permissions
- Data packages and enumerations
  - Data packages
  - Enumerations
- Connectors
Create and send messages
- Get started with messages
- Key steps when creating a delivery
- Send emails
- Send SMS
- Send LINE messages
- Send push notifications
- Send direct mail
- Use delivery templates
- Personalize deliveries
- Use seed addresses
- A/B testing
- Services and subscriptions
- Monitor deliveries
- Track messages
- Deliverability management
- Content management module
Orchestrate marketing campaigns
- About marketing campaigns
  - Design marketing campaigns
  - Access marketing campaigns
- Orchestrate campaigns
- Campaign optimization
Marketing Resource Management
- About marketing resource management
- Create and manage tasks
- Control costs
- Manage marketing resources
- Discussion forums
Distributed marketing
- About distributed marketing
- Create a local campaign
- Create a collaborative campaign
- Publish the campaign package
- Access campaigns
- Track a campaign
- Use cases
Response manager
- Get started with response manager
- Configuration
- Hypothesis templates
- Create hypotheses
- Hypothesis tracking
Design and share reports
- Get started with reporting
  - Reporting tools
  - Best practices for reporting
- Access built-in reports
  - About built-in reports
  - List of reports
- Reports on deliveries
- Analyze populations
- Create new reports
- Design reports with cubes
Design web content
- Web applications
- Edit HTML content
- Web forms
Create online surveys
- Get started with surveys
- Key steps to create a survey
- Design a survey
- Manage answers
- Publish, track and use collected data
- Configure surveys
- Use case: create a referral form
- Use case: display report on answers to an online survey
Integrate with Adobe Experience Cloud
- About Campaign integrations
- Audience sharing
- Asset sharing
- Adobe Experience Manager
- Adobe Target
- Adobe Experience Cloud Triggers
- Adobe Experience Platform Sources and Destinations
Automate with workflows
- Get started with workflows
- Execute a workflow
- Targeting activities
- Flow control activities
- Action activities
- Event activities
- Use cases
- Monitor workflows
- Advanced management
Manage Offers
- Get started with Interaction
- General operation
  - Implementation steps
  - Fundamental principles
- Manage environments
- Manage an offer catalog
- Offers simulation
- Deliver an offer
- Unitary interactions
- Track offers
  - Offer proposition history
  - Offer analysis report
- Advanced parameters
- Use case
Transactional Messaging
- Get started with transactional messaging
- Configure transactional messaging
- Message templates
- Transactional event processing
- Reports
- Use case
Integrate with social media
- About social marketing
Installation and configuration guide
- Architecture principles
  - General architecture
  - Hosting models
    - Campaign hosting models
    - Capability matrix
- Deployment types
- Security and privacy settings
- Install Campaign (on-premise)
- Deploy Campaign (on-premise)
- Configure Campaign
- Connect to Campaign
- Connect Campaign to external systems
  - Configure external accounts
  - Configure Federated Data Access
- Appendices
Monitoring guide
- Introduction
- Production procedures
- Data processing
- Update Adobe Campaign
- Database maintenance
- Troubleshooting
Developers guide
- Data model
- Schema Reference
  - About schema reference
  - Schema structure
  - Database mapping
  - Elements and attributes
    - Introduction
    - Attribute
    - Compute string
    - Condition
    - DB index
    - Element
    - Enumeration
    - Help
    - Join
    - Key
    - Keyfield
    - Method
    - Methods
    - Param
    - Parameters
    - SrcSchema
    - Sysfilter
    - Value
- Editing schemas
- Input forms
- API
- Navigation hierarchy
  - Configure the Explorer hierarchy
  - Edit the Explorer hierarchy
- Use a custom recipient table
- Setting up web tracking
Technotes
- Hardware sizing recommendations
- Upgrades and compatibility
- Emails and push notifications
- Migration to Adobe Managed Services
  - Migration to Public Cloud
  - FAQ
Campaign Control Panel

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Documentation

Campaign Classic v7

Campaign Classic v7 Documentation

About social marketing

Last update: 2023-11-28

Topics:
Social Marketing
View more on this topic

Created for:

The Managing social networks (Social Marketing) application designed for managing social networks lets you interact with customers and prospects via X (formerly known as Twitter).

Learn key steps to integrate Campaign and X in Campaign v8 documentation.

As an on-premise or hybrid customer, your X External account must be configured and enabled. For hybrid configurations, the Mid-sourcing tab must also be set with an active connection to the mid-sourcing platform.